The unaware audience 27

Marketing Analytics, Data Science and Leadership: April 22, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.

The Doctor Is in: What HIPAA Compliance Means for Amazon via @WhartonKnows

Millions of people use Amazon voice assistant Alexa to play music, make phone calls or order a delivery of dog food. Now they can ask the device to help them find a doctor or check their blood sugar. The tech giant announced this month that Alexa is HIPAA compliant, which means it is allowed to receive and transmit information that is protected under the U.S. Health Insurance Portability and Accountability Act (HIPAA) of 1996.

“I’m not sure that Amazon’s checking off the regulatory box on HIPAA compliance begins to answer the privacy concerns that we ought to have.” –Arnold J. Rosoff

Read the full article here:

Avoid These 5 Blog Strategy & Creation Mistakes via @ronlieback

A blog helps establish the voice and tone of the business, displaying the personality and core values of the overall brand. A blog is the easiest way toward building – and sustaining – a trusted relationship. Blogs, if created with SEO in mind on a frequent and consistent basis, will help a website garner much stronger search engine results. With blogs, you can chase longer-tail keywords that will earn views from more qualified prospects – those looking for some exact information. Just because one blog topic is working for a competitor doesn’t mean it’ll work for your business or client of your agency. This article from Search Engine Journal covers the top 5 mistakes marketers make with blogs.

Read the full article here:

How small and mid-sized businesses can perform big data analytics via @HollyVatter

SMBs face three key challenges when trying to unlock value from big data: IBM designed a mini appliance to alleviate those SMB challenges in mind. Big data doesn’t need to be a daunting challenge for small or midsized business (SMBs). Accessing, storing and exploring big data can be done by businesses of any size. An influx of data from sensors, streaming audio and video log files, web, and social media are increasing the volume, velocity, and variety of data. But that means there are new opportunities for well-prepared SMBs to uncover insights and unlock value.

Read the full article here:

10 Ways to Make Sure People Love Working For You via @lollydaskal

Happy people are more creative, innovative and dedicated than their unhappy counterparts. And they are more likely to be loyal and responsible and to stick around for a long time. Lolly Daskal walks through ten easy ways to keep your employees loyal to you.

Deliver praise and appreciation often.

Read the full article here:

Top Twitter Content Marketing Trends in 2019 – SEMrush Study via @AlinaSEO

To keep up with the latest content marketing trends, marketers need to know what is being talked about in their industry. Social networks are a very effective channel for sharing information and discussing buzz between professionals in any field, including content marketing.

One of the fastest and most concise ways to share a trend with a big audience is writing a tweet — Twitter 326 million monthly active users, and you can reach your target audience just by using the right hashtags.

Read the full article here:

8 Useful R Packages for Data Science You Aren’t Using (But Should!) via @analyticsvidhya

R offers a plethora of packages for performing machine learning tasks, including ‘dplyr’ for data manipulation, ‘ggplot2’ for data visualization, ‘caret’ for building ML models, etc. There are even R packages for specific functions, including credit risk scoring, scraping data from websites, econometrics, etc. There’s a reason why R is beloved among statisticians worldwide – the sheer amount of R packages available makes life so much easier.

R is an amazing tool for visualizing data. The ease with which we can generate all kinds of plots with just one or two lines of code? Truly a time saver.

Read the full article here:


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