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Katie Robbert had a chance to sit down with Marketing Smarts podcast host Kerry O’Shea Gorgone to talk about when automation in your marketing is a good idea, data hygiene, and predictive analytics.

Listen to the full podcast episode here: https://www.marketingprofs.com/podcasts/2019/41117/when-and-how-to-use-marketing-automation-katie-robbert-on-marketing-smarts-podcast

From the podcast:

You don’t have to learn code to use automation, but you should understand how automation works (14:22): “I personally can’t code. I have the benefit of having somebody on my team who can code, and I think that marketers who are not interested in coding should still learn the process to at least create the plan so that they know what to expect. Then they can maybe hire a freelancer, contractor, or company who can do the coding for you, but you should have control over the plan from start to finish. You should understand what the automation should be doing for you: the benefits, the risk analysis, the cost, the maintenance. That’s everything a marketer can do without having to touch a single piece of code. Then, once that plan’s put together, you hand it off to somebody and say ‘please do this for me.'”

Want to hear more? Check out this podcast episode and others at https://www.marketingprofs.com/resources/type/26/podcasts/

Want to hear Katie and Chris dig deeper into machine learning and artificial intelligence as it applies to marketing? Subscribe to the In-Ear Insights podcast here: https://www.trustinsights.ai/resources/in-ear-insights-the-braintrust-insights-podcast/

 


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