AIUseCase

AI Use Case Identification

This data was originally featured in the April 24th, 2024 newsletter found here: INBOX INSIGHTS, APRIL 24, 2024: DOWNSIDE OF SHORTCUTS, AI USE CASE IDENTIFICATION In this week’s Data Diaries, let’s talk about identifying AI use cases. In case you missed it, yesterday’s Generative AI for Agencies recapped the major use cases of generative AI […]

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Instant Insights The Beginners Generative AI Starter Kit 4

Creating an AI task force in your business

This content was originally featured in the January 17th, 2024 newsletter found here:INBOX INSIGHTS, JANUARY 17, 2024: AI TASK FORCE, RED TEAMING CUSTOM GPTS, PART 2 CREATING AN AI TASK FORCE IN YOUR BUSINESS You don’t need another meeting, another committee, and another task force. 99% of the time, committees get in the way of […]

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Copy of Third Party LinkedIn 8

Red Teaming Custom GPTs

This data was originally featured in the January 10th, 2024 newsletter found here:INBOX INSIGHTS: PROFESSIONAL COMMUNITIES, RED TEAMING CUSTOM GPTS RED TEAMING CUSTOM GPTS, PART 1 OF 3 In this week’s podcast, Katie and I talked about red teaming an LLM, which is a QA testing method to see if you can coerce a language […]

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What is marketing intelligence and how can it help your business 5

Examining the impact of Google’s Helpful Content Update

This data was originally featured in the September 14th, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/09/inbox-insights-process-isnt-the-enemy-google-helpful-content-update/ In this week’s Data Diaries, let’s talk about Google’s Helpful Content Update. According to Google, the update completed its rollout on September 9, after a multi-week process that began August 25. The question is, is anyone seeing impact from it? We […]

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What is marketing intelligence and how can it help your business 1 2

Let’s talk about ChatGPT’s new API

This data was originally featured in the March 8, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/03/inbox-insights-march-8-2023-starting-over-chatgpt-apps/ In this week’s Data Diaries, let’s talk about ChatGPT’s new API. Announced last week, the API allows technically-sophisticated marketers and companies to perform the same tasks we’ve all had fun experimenting with using the web interface, but at a much greater […]

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GOOGLE SEARCH CONSOLE FOR MARKETERS 30

{PODCAST} In-Ear Insights: Freeing Yourself From Reporting Nightmares

In this week’s In-Ear Insights, Katie and Chris discuss companies and individuals stuck in reporting nightmares. Why do we keep behaving like reporting vending machines, cranking out report after report, instead of focusing on building reporting systems that let our stakeholders get what they want, when they want it? Why are marketers resistant to automation, […]

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social media marketing strategy 7

Don’t Be Fooled. What You Need to Know About Integrations…

When working with our customers at Trust Insights we all get very excited about things like driver analysis (figuring out exactly what’s working and what to do more of) and predictive analytics (beating out your competitors by having a better view of what’s coming in the future). For better or worse, the prerequisite for doing […]

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What is First Party Data Second Party Data and Third Party Data 6

When (and how) to use automation in your marketing via MarketingProfs

Katie Robbert had a chance to sit down with Marketing Smarts podcast host Kerry O’Shea Gorgone to talk about when automation in your marketing is a good idea, data hygiene, and predictive analytics. Listen to the full podcast episode here: https://www.marketingprofs.com/podcasts/2019/41117/when-and-how-to-use-marketing-automation-katie-robbert-on-marketing-smarts-podcast From the podcast: You don’t have to learn code to use automation, but you […]

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Manage the machines

Using what you know to manage the machines – part 2

Machines are not taking your job, today anyway. Machines can replicate repeatable tasks and with enough data, make decisions. You will either manage the machines or be managed by the machines. In the first post, we talked about the skills you already have that can translate to managing a machine led process, or the machines […]

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Planning for Robotic Process Automation

You’ve heard the term Robotic Process Automation and you’re probably thinking, “That doesn’t apply to me. That’s a sophisticated technology that’s years away from being relevant.” Well, that’s where you’d be wrong. What is Robotic Process Automation? Robotic process automation (RPA) is the application of technology that allows employees in a company to configure computer […]

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