automation Archives - Trust Insights Marketing Data & Analytics Consulting

When (and how) to use automation in your marketing via MarketingProfs

by Katie Robbert | May 31, 2019 | automation, marketing, predictive analytics

Katie Robbert had a chance to sit down with Marketing Smarts podcast host Kerry O’Shea Gorgone to talk about when automation in your marketing is a good idea, data hygiene, and predictive analytics. Listen to the full podcast episode here:...

Using what you know to manage the machines – part 2

by Katie Robbert | May 10, 2019 | artificial intelligence, automation, machine learning, management

Machines are not taking your job, today anyway. Machines can replicate repeatable tasks and with enough data, make decisions. You will either manage the machines or be managed by the machines. In the first post, we talked about the skills you already have that can...

Planning for Robotic Process Automation

by Katie Robbert | Aug 31, 2018 | automation

You’ve heard the term Robotic Process Automation and you’re probably thinking, “That doesn’t apply to me. That’s a sophisticated technology that’s years away from being relevant.” Well, that’s where you’d be wrong....

Marketing automation using R Studio: part 1

by Katie Robbert | Jul 13, 2018 | automation, data science, machine learning, marketing, social media

Marketers have so much on their plates these days. They are expected to be a jack-of-all-trades and an expert at all things. You can’t fix how big your workload is but you can find ways to make your job a little easier. What would you do with your time if you...