Activity Is Not Adoption. Real adoption is something a different team can copy. You haven’t been adopting AI. You’ve been using AI. I say that to leaders who tell me their AI adoption is up 40% or 60% or 90%, and who can’t understand why nothing is actually shipping. The dashboard is real. The usage […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, hosts Christopher Penn and John Wall break down complete show performance beyond standard download counts. You will master strategies where […]
Later Never Comes What I saw driving past my childhood home this morning. They say you can’t go home again. First of all, I don’t know who “they” are. But in this case, “they” weren’t wrong. My mother-in-law was visiting last week. This morning I drove her to the bus station so she could head […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how you will cut energy waste by shifting to local AI. You’ll discover how to structure your planning so you track tools after defining your goals. You’ll learn how to build a self-updating memory system that keeps every project organized without […]
Read More… from In-Ear Insights: The Non-Techie’s Journey to Local AI
In this week’s Data Diaries, we move from last week’s inference-hub architecture to the question that decides whether any of those controls pay off: who does what work, and where does the human judgment go. Last week we asked where your data lives. This week we ask where your work lives. This is Enterprise AI […]
Stop Restarting Your AI Initiatives The model release calendar is not your project plan. You are not behind on AI. You are restarting on AI. I say that to leaders who tell me they feel behind, which is most of them right now. They are anxious about the next model. They are anxious about whatever […]
Before You Scale, Land It Once The fastest path to everywhere goes through one place. Your AI strategy looks ambitious. That is the problem. I say that to almost every leader I talk to right now, because the roadmap is impressive on paper and producing very little in reality. The plan covers six departments. The […]
In this week’s Data Diaries, Enterprise AI part 3, last week’s governance-illusion frame leads straight here: the audit trail you owe the regulator starts with data you can actually account for. The cheapest piece of your 2026 AI stack is the model. The expensive piece, the one that shows up in audits, board meetings, and […]
You’re Not Stuck in AI Pilot Purgatory. You’re Hiding In It. A pilot is not a commitment, and that is the whole problem. You haven’t been stuck in pilot purgatory. You have been hiding in it. I want to say that as plainly as I can. The pilots are not the problem. Most of them […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie, Chris, and John dissect theoretical AI usage and contrast academic research with practical implementation. You will uncover hidden capabilities […]
Newsletter
Podcast
