When (and how) to use automation in your marketing via MarketingProfs
Katie Robbert had a chance to sit down with Marketing Smarts podcast host Kerry O’Shea Gorgone to talk about when automation in your marketing is a good idea, data hygiene, and predictive analytics. Listen to the full podcast episode here:...
Using what you know to manage the machines – part 2
Machines are not taking your job, today anyway. Machines can replicate repeatable tasks and with enough data, make decisions. You will either manage the machines or be managed by the machines. In the first post, we talked about the skills you already have that can...
Planning for Robotic Process Automation
You’ve heard the term Robotic Process Automation and you’re probably thinking, “That doesn’t apply to me. That’s a sophisticated technology that’s years away from being relevant.” Well, that’s where you’d be wrong....
Marketing automation using R Studio: part 1
Marketers have so much on their plates these days. They are expected to be a jack-of-all-trades and an expert at all things. You can’t fix how big your workload is but you can find ways to make your job a little easier. What would you do with your time if you...Free Weekly Newsletter
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