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You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.

How to Analyze Your YouTube Channel Performance in Google Analytics via @smexaminer

To see traffic from your channel to your website, set up UTM tags and short links.

Read the full article here: https://www.socialmediaexaminer.com/how-to-analyze-youtube-google-analytics/

How We Can Solve Big Data’s Bias Problem via @WhartonKnows

We have hundreds of metrics that could be used, but we don’t always have a good understanding of when to use which metric.

Read the full article here: https://knowledge.wharton.upenn.edu/article/big-data-ai-bias/

Voice Search Study: Factors Influencing Search Engine Rankings in 2019 via @olgandrienko

Alongside 78% of voice search results ranking in the top three, the majority of queries returned an answer occupying a SERP feature result.

Read the full article here: https://www.semrush.com/blog/voice-search-study/

This is What Keeps Most CEOs Up at Night via @lollydaskal

Any great CEO has a lot on their plate, and that lends itself to worry and sleepless nights. But it’s the leader who can take it all in stride—and even find joy in the complexity—who is the most successful.

Read the full article here: https://www.lollydaskal.com/leadership/this-is-what-keeps-most-ceos-up-at-night/

 

5 Ways AI Has Changed E-commerce via @sejournal

As a marketer, it’s in your and your customers best interest to use AI tools in e-commerce marketing strategies.

Read the full article here: https://www.searchenginejournal.com/atomic-reach-ai-changed-ecommerce/310143/

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