youtube impact on brand

YouTube Impact on Brand

This data was originally featured in the September 8, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/09/inbox-insights-september-8-2021-what-do-you-do-youtube-impact-on-brand-b2b-marketing-strategy/ In this week’s Data Diaries, let’s try answering the question that came up in this week’s podcast episode: was there ANY effect on brand from the daily video show I used to do? Answering questions like this is key to attribution analysis, but many […]

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{PODCAST} In-Ear Insights: YouTube Analytics for B2B Marketers

{PODCAST} In-Ear Insights: YouTube Analytics for B2B Marketers

In this week’s In-Ear Insights, Katie and Chris answer a question from the MarketingProfs B2B Forum on how YouTube analytics data can be used for B2B marketing – and how YouTube itself fits into your B2B marketing strategy. Watch and listen for tips on how to do YouTube research to inform your YouTube strategy as […]

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12 Days of Data, Day 6: YouTube Engagement Statistics for Top 100 High-Frequency Channels

12 Days of Data, Day 6: YouTube Engagement Statistics for Top 100 High-Frequency Channels

Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and let’s celebrate some data. YouTube […]

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12 Days of Data, Day 5: YouTube Engagement Statistics for Videos With More Than 100 Views

12 Days of Data, Day 5: YouTube Engagement Statistics for Videos With More Than 100 Views

Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and let’s celebrate some data. YouTube […]

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Week in Review

Marketing Analytics, Data Science and Leadership – June 10, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How to Analyze Your YouTube Channel Performance in Google Analytics via @smexaminer To see traffic […]

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youtube influencers and influencer marketing

{PODCAST} In-Ear Insights: YouTube Influencers and Influencer Marketing

In this episode of In-Ear Insights, influencer marketing will be hot this year, and few channels have as much long-term sway as YouTube. Part television, part search engine, YouTube is the undisputed heavyweight of free video (Netflix for the fully paid side). What should companies be looking for on YouTube when it comes to influencers? […]

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