Select Page

Who loves cheese? Lots of people love cheese and next week is National Cheese Day (June 4th) here in the US. We’re showcasing a fun way to see predictive analytics in action, with Cheese of the Week.

We first ran this forecast in 2019 for National Cheese day and since so many people enjoyed it we’ve updated the analysis.

You can read the original post here: https://www.trustinsights.ai/blog/2019/06/fun-with-forecasting-cheese-of-the-week-predictive-analytics/

Cheese of the Week uses public search data, forecasted 52 weeks in advance from this month to show when audiences in America are most interested in the different kinds of cheeses, based on how often a cheese is searched for. The darker a number’s background is and the bigger the number, the more interested they are.

cheese of the week

In this predictive forecast, simply click to sort by date for what will be the most popular type of cheese that week:

Click the image to go to the interactive forecast.

A lot of grocery stores have their own cheese shop and you can easily find specialty cheese sites where you can purchase cheese online. If you’re managing one of these shops, you would want to know what your customers are looking for and when so that you can make sure you have all of the resources readily available to them. You might want to have blog posts about cheese recipes, storage, and even regional differences. Using a predictive forecast you can also determine where to spend your ad dollars based on the timing of what your audience is looking for. For example, if you’re running paid campaigns for National Cheese Day, you can see that pecorino cheese isn’t searched as often as mozzarella during that week. This means that you can put more money behind your mozzarella keywords and content, and back off pecorino for a while.

Obviously, we could extend this forecast to nearly any industry, any vertical, even at smaller geographies. If you were a winery in Napa, you’d probably be most concerned about the greater San Francisco metropolitan area or the state of California. If you were a fast food franchise, you’d want separate forecasts for every region.

For now, enjoy the cheese forecast, try it out on our Tableau Public page, and as always, if you’d like help with building a forecast of your own, we’re happy to help.

 


Need help with your marketing data and analytics?

You might also enjoy:

Get unique data, analysis, and perspectives on analytics, insights, machine learning, marketing, and AI in the weekly Trust Insights newsletter, Data in the Headlights. Subscribe now for free; new issues every Wednesday!

Click here to subscribe now »

Want to learn more about data, analytics, and insights? Subscribe to In-Ear Insights, the Trust Insights podcast, with new 10-minute or less episodes every week.

Pin It on Pinterest

Share This