Instant Insights The Beginners Generative AI Starter Kit 13

The Problem With Using Jargon – Part 2

Last week, I outlined why being too heavily reliant on jargon can be problematic. To recap: You can alienate your audience You create barriers to understanding You are reducing engagement You are negatively affecting brand trust You can read the whole post here So, how do we fix this problem? FOR JARGON USERS: If you’re […]

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Copy of Third Party LinkedIn 11

RED TEAMING CUSTOM GPTS, PART 2 OF 3

This data was originally featured in the January 17th, 2024 newsletter found here: AI TASK FORCE, RED TEAMING CUSTOM GPTS, PART 2 Continuing from last week’s newsletter in which we introduced red teaming for large language models, this week let’s talk about inverting people, process, and platform. As a quick reminder, red teaming means trying […]

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Copy of Third Party LinkedIn 9

Focus on the Process, Not the Outcomes

This content was originally featured in the January 3rd, 2024 newsletter found here: INBOX INSIGHTS, JANUARY 3, 2024: PROCESS OVER OUTCOME, DATA AS AN AI ADVANTAGE Ah, the new year. A fresh start for everyone, whether you asked for it or not. Metrics roll over, expectations are reset, and resolutions are made. We often pressure […]

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INBOX INSIGHTS, August 30, 2023: Foundations of Innovation, AI-Driven Pumpkin Spice

INBOX INSIGHTS: Foundations of Innovation, AI-Driven Pumpkin Spice (8/30):: View in browser 👉 📕 Get our new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of our keynote talk, the Marketing Singularity, recorded live at MAICON 2023! 📺 Innovation Starts With a Good Foundation […]

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Anti-LGBTQ+ Hate Crime Data, 2022 Edition

Anti-LGBTQ+ Hate Crime Data, 2022 Edition

Part of Pride Month is acknowledging that while American society has come a long way towards accepting lesbians, gays, bisexuals, transgender, and queer folks, there’s still a long way to go and a lot of work for all of us to do. In particular, over the past 10 years we’ve seen some disturbing trends in […]

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2020 cheese of the week

Cheese of the Week Predictive Forecast: 2020 edition

Who loves cheese? Lots of people love cheese and next week is National Cheese Day (June 4th) here in the US. We’re showcasing a fun way to see predictive analytics in action, with Cheese of the Week. We first ran this forecast in 2019 for National Cheese day and since so many people enjoyed it […]

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What is First Party Data Second Party Data and Third Party Data 14

{PODCAST} In-Ear Insights: Agile Marketing Technology Deployment

  In this episode of In-Ear Insights, Katie and Chris deconstruct a graphic by Scott Brinker on different methodologies for evaluating and deploying marketing technology. What does waterfall marketing technology deployment look like? What does agile marketing technology deployment look like? Is Scott onto something, or is it a bad fit for an analogy? As […]

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The unaware audience 25

When charts go wrong and how to fix them

We’re far from perfect and we don’t always get things right the first time. We’re continually learning from our mistakes with the goal of personal and professional growth. At Trust Insights, we strongly believe in our core values in want to live up to them every single day. That includes always trying to do better […]

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The unaware audience 7

{PODCAST} In-Ear Insights: What Marketers Need to Know About Google Search Console

In this episode of In-Ear Insights, Katie and Chris dig into the most-overlooked digital analytics tool at most companies: Google Search Console. They dig into what it is, what analytics it offers, how to use the data, what conclusions to draw from it, and why Google Search Console should be on the bookmarks bar of […]

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