insights Archives - Trust Insights Marketing Data & Analytics Consulting

When charts go wrong and how to fix them

by Katie Robbert | Mar 8, 2019 | analytics, insights, marketing

We’re far from perfect and we don’t always get things right the first time. We’re continually learning from our mistakes with the goal of personal and professional growth. At Trust Insights, we strongly believe in our core values in want to live up...

[PODCAST] In-Ear Insights: What Marketers Need to Know About Google Search Console

by cspenn | Jan 16, 2019 | insights, podcast, SEO

In this episode of In-Ear Insights, Katie and Chris dig into the most-overlooked digital analytics tool at most companies: Google Search Console. They dig into what it is, what analytics it offers, how to use the data, what conclusions to draw from it, and why Google...

[PODCAST] In-Ear Insights: YouTube Influencers and Influencer Marketing

by cspenn | Jan 9, 2019 | influencer marketing, insights, podcast, video, youtube

In this episode of In-Ear Insights, influencer marketing will be hot this year, and few channels have as much long-term sway as YouTube. Part television, part search engine, YouTube is the undisputed heavyweight of free video (Netflix for the fully paid side). What...

State of Marketing Q3 2018: Introduction

by cspenn | Nov 26, 2018 | analytics, economics, insights, marketing

In this series of posts by the Trust Insights team, we’ll be examining the earnings calls of major publicly-traded companies in the marketing space to get a sense, a pulse of the marketing industry. We’ll look at dozens of companies in the marketing space, all...

Do You Trust Your Insights?

by cspenn | Sep 20, 2018 | brand, insights, marketing

Over the past 6 months, we’ve operated under the name BrainTrust Insights. As we’ve worked with you, more customers, more companies, we’ve realized the name doesn’t match what you’ve asked for, so we’re changing it. Why? See if this...