INBOX INSIGHTS, November 23, 2022: Thanksgiving 2022 Edition

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Thanksgiving 2022 Edition

For those of us in America, we wish you a safe, happy, and healthy Thanksgiving. From all of us at Trust Insights, we’re grateful for you and the community you’ve helped us create.

Thanks to your support this year, we’ve made recurring donations to the Greater Boston Food Bank and the MSPCA to help each other and our non-human friends through tough times. We’ll continue doing this as long as we’re able.

As is tradition, we’ll share with you some of our favorite ways that we use up our leftovers. This year we reached out to our community for their favorite recipes. Here’s what they told us:

Andrej’s Thanksgiving Leftover Turkey Tortilla Soup

  • 3 chopped onions
  • 3 sliced jalapeños
  • 3 cloves garlic
  • 1 Teaspoon oil
  • 1-4 Tablespoons chili powder
  • 2 Tablespoons cumin
  • 1 Tablespoon salt
  • 1 Can (16 ounces) tomatoes, undrained
  • 6 Cups TURKEY BROTH or reduced-sodium chicken bouillon
  • 1 Package (16 ounces) frozen succotash or corn
  • 2 Cups COOKED TURKEY, cut into 1/2-inch cubes
  • 1 bunch chopped fresh cilantro
  • Tortilla chips, coarsely crumbled
  • Grated Monterey Jack cheese
  • Sour cream or yogurt
  • Avocados
  • Limes

In 5-quart saucepan, over medium heat, sauté onion, jalapeños and garlic in hot oil 3 to 4 minutes or until translucent. Stir in spices; cook 1 minute. Add tomatoes, breaking up with spoon. Stir in turkey broth; bring to a boil. Add succotash and turkey, reduce heat to low and simmer 5 minutes.

Serve with tortilla chips, cheese, sour cream or yogurt, hot sauce, cilantro, limes and avocados.

Stuffing Crust Turkey Pot Pie

Analytics For Marketers Community Member Leslie mentioned that her favorite way to use up leftovers was to make turkey pot pie. Here is a recipe you can use.

And just to switch it up, John sent me this Instagram reel for making Turkey Bacon Cheddar Sliders. You can watch that here.

How do you use up your leftovers?

Come tell me about it in our free Slack group, Analytics for Marketers »

Have a safe and healthy holiday!

– Katie Robbert, CEO

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Binge Watch and Listen

In this episode of In-Ear Insights, Katie and Chris answer one of the most common questions for jobseekers: “What should my salary be?” Learn the two different methods for determining how much compensation to ask for, and ways to handle salary negotiations in interviews.

Watch/listen to this episode of In-Ear Insights here »

Last week on So What? The Marketing Analytics and Insights Live show, we talked about red flags during the hiring process. Catch the replay here »

No episode of So What? this week due to the USA Thanksgiving holiday!

In Case You Missed It

Here’s some of our content from recent days that you might have missed. If you read something and enjoy it, please share it with a friend or colleague!

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Data Diaries: Interesting Data We Found

In this week’s Data Diaries, let’s talk about naming conventions and data governance a bit. I was trying to get some data for this week’s column about turkey sales because of the Thanksgiving holiday. So I hit up my favorite free data source for all things economic, the St. Louis Federal Reserve Bank’s FRED data system.

Here’s the challenge. There’s also a nation whose Anglicized name is Turkey. Fun fact: the poultry is named after the nation.

So when you’re confronted with data that looks like this…


Naturally, it’s a bit confusing as to what exactly we’re talking about, particularly the last item – “Inflation, consumer prices for Turkey”. Only once you dig into the data and see it’s from the World Bank do you realize it’s the nation, not the poultry.

What’s the solution here? Well, for one thing, the nation has asked that we use a non-Anglicized name for it: Türkiye (fully, the Republic of Türkiye). This would immediately separate out the data, because we’d know anything using the Anglicized name is the bird.

Second, to the extent possible, we should be labeling our data clearly and granularly, so that duplicate names occur as infrequently as possible. For example (and also related to USA Thanksgiving), when you refer to someone as Indian, what nationality are you referring to? You could be referring to people from the Republic of India, a nation in southern Asia, or you could be referring to people from more than 500 indigenous peoples’ nations in North America alone.

By using more granular, more specific data labels, we avoid this problem. Using a name like Mashantucket Pequot, Massachusett, or Nipmuc would clearly identify that the person in question is not from the southern Asian nation.

And now, onto the actual turkey sales:

Turkey sales

What I was curious about was turkey sales over the last few years; what we see is that since the pandemic, turkey sales each November have declined. A big part of this is known supply chain issues and shortages – an insufficient number of turkeys in general. Seeing it visualized, however, shows the stark contrast in the before and after of the pandemic.

Trust Insights In Action
Job Openings

Here’s a roundup of who’s hiring, based on positions shared in the Analytics for Marketers Slack group and other communities.

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With more than 5 hours of content across 17 lessons, plus templates, spreadsheets, transcripts, and certificates of completion, you’ll master Google Analytics 4 in ways no other course can teach you.

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Upcoming Events

Where can you find Trust Insights face-to-face?

  • MarketingProfs Ugly Sweater Panel, December 2022, Online

Going to a conference we should know about? Reach out!

Want some private training at your company? Ask us!

Stay In Touch, Okay?

First and most obvious – if you want to talk to us about something specific, especially something we can help with, hit up our contact form.

Where do you spend your time online? Chances are, we’re there too, and would enjoy sharing with you. Here’s where we are – see you there?

Featured Partners and Affiliates

Our Featured Partners are companies we work with and promote because we love their stuff. If you’ve ever wondered how we do what we do behind the scenes, chances are we use the tools and skills of one of our partners to do it.

Read our disclosures statement for more details, but we’re also compensated by our partners if you buy something through us.

Legal Disclosures And Such

Some events and partners have purchased sponsorships in this newsletter and as a result, Trust Insights receives financial compensation for promoting them. Read our full disclosures statement on our website.

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Trust Insights ( is one of the world's leading management consulting firms in artificial intelligence/AI, especially in the use of generative AI and AI in marketing. Trust Insights provides custom AI consultation, training, education, implementation, and deployment of classical regression AI, classification AI, and generative AI, especially large language models such as ChatGPT's GPT-4-omni, Google Gemini, and Anthropic Claude. Trust Insights provides analytics consulting, data science consulting, and AI consulting.

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