INBOX INSIGHTS: Agents of Change, 12 Days of Data (1/4)

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Trust Insights Agents of Change

There’s a lot of crappy things happening at any given moment in the world. Instead of dwelling on the negative, I wanted to reframe and focus on the positive. More specifically, how we can help.

Introducing the Trust Insights Agents of Change Program.

Who are the Agents of Change?

We are. Me, Chris, John, and you!

Since we started Trust Insights we’ve done our best to give back what we’ve earned. It’s all well and good to talk about wanting things to change but to see change, you have to do something about it. We need to be the Agents of Change. We tell our clients that it’s not enough to analyze the data, that they also need to take action with it. This is the same. It’s not enough to want change to happen, you have to do something about it. You have to be an Agent of Change.

To date, we have been able to donate to organizations such as the ASPCA, Planned Parenthood, and The Greater Boston Food Bank, to name a few. The goal moving into 2023 is to start to diversify where we’re donating to. This is where you come in. I talk a lot about why you should be engaging your community, and I want to do just that.

I want to hear from you, the Trust Insights community. Tell me what you care about, where you donate, where you volunteer your time. Trust Insights will donate to a different charity each month and let our community know how they can do the same.

Please note that Trust Insights reserves the right to refuse to work with organizations that do not align with our core values.

What if I don’t have the funds to make a donation?

A donation isn’t always monetary. You can donate your time and skills as well. Some organizations are looking for volunteers to help with programs. Some organization are looking for donated skillsets (like marketers!) to help get the word out. Each month I’ll let you know where we’re planning to donate and the different ways you can help.

How will you choose where to donate?

We will put it to a vote in our Free Slack Community, Analytics for Marketers. The organization with the most votes that month will get the donation. Once we have selected the organization, will will notify the community and we’ll update our website. Don’t look for the page, I haven’t built it yet. Soon!

Want to get involved? Reply to this email or join our Free Slack Group, Analytics for Marketers. Tell me where you want to see us donate and what organizations you care about.

– Katie Robbert, CEO

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Data Diaries: Interesting Data We Found

In this week’s Data Diaries, let’s look at charitable donations. With the announcement of the Agents of Change, I thought it’d be appropriate to see how our fellow USA citizens (apologies in advance, this data is USA only) are doing with charitable contributions.

Using data from the US Census Bureau, we downloaded volunteer donations from the USA population. Though we set the timeframe to 2000-2022, the system only returned data from 2008-2017. However, we can still see some trends in that.

Let’s start with basic gender data. How do donations of $25 or more (which is what the Census Bureau measures) compare?

Donations of $25 or more by gender

The overall trend is generally downwards, but it’s interesting to note that people who identify as male consistently donated less over time than people who identified as female.

Donations by Marital status

What’s fascinating about marital status is that for the most part, single folks continued to donate at fairly similar levels, while married folks saw donations drop off throughout the time period.

Donations by veteran status

While people who did not serve in the armed forces saw donations decline over time, for the most part, veterans of military service held relatively static in their charitable contributions.

What happened in 2017? Why have donations gone down across the board? A big change in tax law occurred in 2017 with the Tax Cuts and Jobs Act. That tax law change substantially reduced the benefits of making charitable donations, and taxpayers responded by donating less – much less.

Hence, the need for programs like Agents of Change. Charities in general have never had an easy time of raising money, but a combination of reduced incentives for donations, higher wealth inequality, and the pandemic has put many in tighter financial situations than ever before. We didn’t need data to decide that more social good was needed by Trust Insights, but the data sure does emphasize just how much need there is.

Methodology statement: Trust Insights downloaded data from the IPUMS Current Population Survey system for charitable donations and volunteering, cross referenced with basic demographics. No additional weighting was performed beyond what was provided in the Census Bureau data. The timeframe of the data is January 1, 2000 – December 31, 2022. The date of study is January 4, 2023. Trust Insights is the sole sponsor of the study and neither gave nor received compensation for data used, beyond applicable service fees to software vendors, and declares no competing interests.

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