INBOX INSIGHTS, March 20, 2024: Women's History Month, Generative AI for Job Interviews - Trust Insights Marketing Analytics Consulting

INBOX INSIGHTS: Women’s History Month, Generative AI for Job Interviews (3/20) :: View in browser

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Highlighting Women For Women’s History Month

It’s Women’s History Month. We get really excited about it at the start of March, and then it drops off. We get busy and we forget that it should be a month long event. Well, 365 days a year, but that’s for another day.

There are so many women doing so many great things. I wanted to take a moment to highlight a few of them.

I asked our Analytics for Marketers Community who we should be paying attention to. These are the women they told me about:

Dr. Timnit Gebru: founder of Black in AI: does a TON in AI ethics.
Dr. Margaret Mitchell: Hugging Face: NLP and vision.
Dr. Raid Hadsell: Deepmind: Pioneer on LSTMs.
Dr. Fei-Fei Li: Stanford: She co-created ImageNet and is synonymous with cognitive computing.
Dr. Anima Anandkumar: Caltech and NVIDIA: Tensor-algebraic computing, she leads a ton of research on making GPUs work better, which is the hardware foundation of AI today.
Dr. Joy Buolamwini: MIT: She’s a leading voice in gender and race bias research in AI.
Dr. Lilian Weng: OpenAI: She’s one of the reasons you have ChatGPT at all.
Debbie Millman: Designer, Author, Illustrator, Educator, Brand Consultant, Host of the Webby-winning podcast ‘Design Matters’.
Juliana Jackson: I write about Mobile Apps, Product & Experimentation.
Nancy Duarte: CEO and author of six best-selling books. For over 35 years, Duarte, Inc. has worked with the highest-performing brands and executives in the world.
Sadie St. Lawrence: Founder, HMC Institute | Founder, Women in Data | AI Instructor/Researcher | Podcast Host | Author
Susan Cain: #1 NY Times bestselling author, BITTERSWEET and QUIET. Unlikely award-winning speaker. Top 10 LinkedIn Influencer.
Julia Goldin: Global Chief Product & Marketing Officer at the LEGO Group. On a mission to inspire and develop the builders of tomorrow and give as many children as possible access to the developmental benefits – and endless fun – of the LEGO system in play.
Adriana Tica: No-BS, zero-hacks marketing strategy. I help people build & grow a future-proof sustainable business. | Here to make you think. | Marketing strategist, trend analyst, writer.
Afua Bruce: Author, The Tech That Comes Next | tech + strategy + impact | Executive Advisor | Board Member | Keynote Speaker
Amy Sample Ward: Author of The Tech That Comes Next: How changemakers, philanthropists, and technologists can build an equitable world
Safia Noble, Ph.D: David O. Sears Presidential Endowed Chair of Social Sciences at UCLA; Professor of Gender Studies, African American Studies; MacArthur Fellow
Amy Sample at PBS: Vice President Business Intelligence at Public Broadcasting Service | Member, Chief | Director Emerita, Digital Analytics Association
Lisa Feldman Barrett, PhD: is among the top 0.1% most cited scientists in the world for her revolutionary research in psychology and neuroscience. Lisa Feldman Barrett’s books about the brain and emotions are very interesting.
Vahbiz Cooper: Digital Marketing Dynamo: Mastermind Behind Creative Designs, Podcast Production, and Social Media Mastery

This is not an all inclusive list of great women doing great things but it’s a great start if you want to know who to follow. Who would you add? Reply to this email to tell me or come join the conversation in our Free Slack Group, Analytics for Marketers.

– Katie Robbert, CEO

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In this week’s Data Diaries, let’s talk about generative AI’s application for something really helpful: preparing for job interviews. In the past week, a half dozen friends have all asked for help with various parts of the job search process, and in each case, generative AI had a role to play. I’ll use the example of my friend Maria who was applying for a position at a local restaurant.

First, why would we use generative AI for this kind of situation? Generative AI – language models in particular – are ideally suited for language tasks, and a large part of the jobs application process is unsurprisingly language. Many candidates often feel unprepared or underprepared for interviews, and this was the situation for Maria. She wasn’t sure what to expect during the interview, what questions she might face.

What we knew we had was information about the hiring manager, Cathy, both from the job description and correspondence with Cathy. We had Cathy’s LinkedIn profile as well as information about the restaurant itself. The thing that’s powerful about language models is that they contain vast amounts of general information. If you prompt them well (learn more about prompting basics at the recording of this week’s webinar), you can focus that general knowledge into specifics that you might not otherwise have, such as inferring someone’s likely personality traits or pain points.

Using Google’s Gemini – and any of the major models would have been equally suited for the task, like ChatGPT or Claude 3 – I took Cathy’s LinkedIn profile, the job description, and Maria’s resume and gave it to Gemini. I asked Gemini to simply ingest and learn information from all three pieces of text, and then to generate an outline of interview question categories that someone like Cathy would probably ask someone like Maria. Gemini came up with 5 major categories:

Background and Motivations
Experience and Skills
Knowledge of Emilian Italian Cuisine
Availability and Logistics
Personality and Fit

In each category, I had Gemini generate 10 specific, probable interview questions that a hiring manager would care about. A good number are obvious, such as what past work experience might be relevant, and when Maria was available to work. Some were less obvious, such as “Have you ever tasted typical Emilia-Romagna wines, such as Lambrusco or Sangiovese?” but relevant to the specific position.

Finally, I had Gemini generate the one thing nearly every job candidate does poorly: a list of questions for Maria to ask of the employer. You know that moment at the end of the interview when the interviewer says, “So, what questions do you have?” So, so many people will simply say “Oh, nothing!” This is generally not a great answer, but people answer that because they get caught off guard and blank. A language model can come up with intelligent questions for you to ask so that this never happens again.

So, how did it turn out? Well, Maria got the job. She went into the interview confident, having anticipated virtually all of the questions that she would be asked. There were no curveballs, nothing that surprised her or unsettled her, and that foreknowledge made the interview process much less intimidating.

Generative AI isn’t just for marketing. Any language-based task can be a task generative AI can assist you with, so look for those opportunities and test it out as they arise. You might just get your next job with its assistance.

Here’s a roundup of who’s hiring, based on positions shared in the Analytics for Marketers Slack group and other communities.

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