So What Data Horror Stories

So What? Data Horror Stories

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights, you’ll learn about common data horror stories that can plague any marketing team, and […]

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economicindicators

Leading Economic Indicators

This data was origially featured in the September 3rd, 2025 newsletter found here: INBOX INSIGHTS, September 3, 2025: Becoming AI Ready, Leading Economic Indicators In this week’s Data Diaries, let’s examine a few more leading economic indicators. Last week we looked at hiring demand to understand the state of the economy based on what industries […]

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2025hiringdemand

2025 Hiring Demand by Industry

This data was originally featured in the August 27th, 2025 newsletter found here: INBOX INSIGHTS, August 27, 2025: Organizational Assessments, 2025 Hiring Demand by Industry In this week’s Data Diaries, let’s take a step back and look at the USA economy and hiring demand as it has changed year to date (apologies to our non […]

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AIandJobs

AI and Jobs

This data was originally featured in the August 13th, 2025 newsletter found here: INBOX INSIGHTS, August 13, 2025: Why Soft Skills Aren’t Soft, AI and Jobs In this week’s Data Diaries, let’s explore some of the impacts of generative AI on professions. In a recent academic paper from Microsoft titled “Working with AI: Measuring the […]

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Changing data languages

Changing Data Languages

This data was originally featured in the June 4th, 2025 newsletter found here: INBOX INSIGHTS, June 4, 2025: When AI-First Goes Wrong Part 2, Changing Data Languages In this week’s Data Diaries, let’s talk about a specific format problem with generative AI and data. Changing data languages. The most common form of generative AI is […]

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Economic Indicators

Economic Indicators

This data was originally featured in the May 21st, 2025 newsletter found here: INBOX INSIGHTS: Fear-Based Management Failures, Economic Indicators In this week’s Data Diaries, let’s pick up where we left off two weeks ago with a look at leading economic indicators. There are two kinds of economic indicators, leading and lagging. Lagging indicators tell […]

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INBOX INSIGHTS: Fear-Based Management Failures, Economic Indicators (2025-05-21)

INBOX INSIGHTS: Fear-Based Management Failures, Economic Indicators (2025-05-21) :: View in browser 👉 Our Unofficial Guide to the LinkedIn Algorithm has just been updated with brand new information! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Leading With Fear Is Not Leadership I posted about this on LinkedIn this week, but it […]

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Marketing job market demand

Marketing Job Market Demand

This data was originally featured in the April 30th, 2025 Newsletter found here: INBOX INSIGHTS, April 30, 2025: AI Integration Strategy Part 4, Marketing Job Market Demand In this week’s Data Diaries, let’s take a look at the hiring demand for marketers and other industries, part of our regular check-in to see how things are […]

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INBOX INSIGHTS, April 30, 2025: AI Integration Strategy Part 4, Marketing Job Market Demand

INBOX INSIGHTS: AI Integration Strategy Part 4, Marketing Job Market Demand (2025-04-30) :: View in browser 👉 Take our new course, Generative AI Use Cases for Marketers, now live! Watch This Newsletter   Listen to the audio version here as an MP3. Approaching AI Integration Strategically – Part 4: Measurement Framework In Part 1 of […]

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INBOX INSIGHTS, April 2, 2025: Failing Up, AI Stability vs. Capability

INBOX INSIGHTS: Failing Up, AI Stability vs. Capability (2025-04-02) :: View in browser 👉 Pre-order our new course, Generative AI Use Cases for Marketers! Watch This Newsletter 📺 Click/tap to see the video on YouTube Why Failing Up is a Business Liability in the AI Era We’ve all been there. You’re sitting in yet another meeting […]

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