careers Archives - Trust Insights Marketing Analytics Consulting

{PODCAST} In-Ear Insights: What Should My Salary Be?

Posted on November 23, 2022 by cspenn

In this episode of In-Ear Insights, Katie and Chris answer one of the most common questions for jobseekers: “What should my salary be?” Learn the two different methods for determining how much compensation to ask for, and ways to handle salary negotiations in interviews. Key points from this episode: 1. The first step in determining […]

{PODCAST} In-Ear Insights: The Value of Professional Certifications

Posted on June 15, 2022 by cspenn

In this week’s In-Ear Insights, Katie and Chris discuss the value of professional certifications. What are certifications like Google Analytics IQ, Hubspot Academy, Udemy, Coursera, and LinkedIn Skill Tests worth? Do they help you get hired? What do hiring managers think of them? Tune in to find out! Watch the video here: Can’t see anything? […]

12 Days of Data 2020, Day 12: US Senior Marketing Jobs Statistics

Posted on December 22, 2020 by cspenn

12 Days of Data 2020, Day 12: US Senior Marketing Jobs Statistics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see what insights […]

{PODCAST} In-Ear Insights: Preparing Your Career For An Economic Downturn

Posted on March 25, 2020 by cspenn

In this episode, Katie and Chris discuss preparing your career for an economic downturn with advice appropriate for the present day and yet-to-be-seen scenarios. From skills and certifications to building a personal brand to how to pitch people, get practical advice for making it through a financial crisis, global recession, or other unforeseen circumstances. Listen […]

{PODCAST} In-Ear Insights: Bias, Discrimination, and Influencers

Posted on April 10, 2019 by cspenn

In this episode of In-Ear Insights, Katie and Chris tackle a key, undiscussed problem with influencer marketing. In three states in the United States (California, Washington, and Pennsylvania), companies are prohibited from discriminating against contractors with the same level of protections as employees. When companies choose influencers, how rigorously are they screening against bias […]

{PODCAST} In-Ear Insights: What Jobs Will AI Take?

Posted on February 13, 2019 by cspenn

In this episode of In-Ear Insights, we’re featuring some interviews that Trust Insights team members have done recently on podcasts, live video, and broadcasts. Today’s show features a half hour conversation with Christopher Penn and the B Squared Media team about the jobs AI will and won’t take, as part of the run up to […]

Marketing Insights Q&A: Left Brain or Right Brain

Posted on September 7, 2018 by cspenn

Should marketers focus on developing left brain or right brain skills? Should they focus on analytics or creativity? Neither are focus areas. Typically, you can’t be one or the other exclusively. Most people are a combination of both. These are the attributes and characteristics of the person rather than the skills they have developed. Some […]

{PODCAST} In-Ear Insights: Team Bonding vs Team Building

Posted on August 22, 2018 by cspenn

In this episode of In-Ear Insights, listen as CEO Katie Robbert and Christopher Penn discuss the differences between team bonding and team building. Which is appropriate for what kind of situation? Tune in to hear how the activities differ, what NOT to do, and ways you can improve your company’s team growth initiatives. Machine-Generated Transcript […]

Category: careers