In this week’s In-Ear Insights, Katie and Chris discuss the value of professional certifications. What are certifications like Google Analytics IQ, Hubspot Academy, Udemy, Coursera, and LinkedIn Skill Tests worth? Do they help you get hired? What do hiring managers think of them? Tune in to find out! Watch the video here: Can’t see anything? […]
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12 Days of Data 2020, Day 12: US Senior Marketing Jobs Statistics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see what insights […]
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In this week’s In-Ear Insights, Katie and Chris examine the measurement of diversity, revisit Malcolm Gladwell’s Blink examples of blinded interviews, and ways companies can support minority and women-owned businesses, from recruiting to vendor selection. What does your data say? Find out in this episode. Watch the video here: Listen to the audio here: Download […]
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In this episode, Katie and Chris discuss preparing your career for an economic downturn with advice appropriate for the present day and yet-to-be-seen scenarios. From skills and certifications to building a personal brand to how to pitch people, get practical advice for making it through a financial crisis, global recession, or other unforeseen circumstances. Listen […]
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In this episode of In-Ear Insights, Katie and Chris tackle a key, undiscussed problem with influencer marketing. In three states in the United States (California, Washington, and Pennsylvania), companies are prohibited from discriminating against contractors with the same level of protections as employees. When companies choose influencers, how rigorously are they screening against bias and […]
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In this episode of In-Ear Insights, we’re featuring some interviews that Trust Insights team members have done recently on podcasts, live video, and broadcasts. Today’s show features a half hour conversation with Christopher Penn and the B Squared Media team about the jobs AI will and won’t take, as part of the run up to […]
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Should marketers focus on developing left brain or right brain skills? Should they focus on analytics or creativity? Neither are focus areas. Typically, you can’t be one or the other exclusively. Most people are a combination of both. These are the attributes and characteristics of the person rather than the skills they have developed. Some […]
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In this episode of In-Ear Insights, listen as CEO Katie Robbert and Christopher Penn discuss the differences between team bonding and team building. Which is appropriate for what kind of situation? Tune in to hear how the activities differ, what NOT to do, and ways you can improve your company’s team growth initiatives. Machine-Generated Transcript […]
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