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Instant Insights
Instant Insights: How to Write an Effective ChatGPT Prompt
ChatGPT and generative AI models like it are all the rage, but users often write prompts for these models that are less effective than they could be. Based on the extensive documentation provided by OpenAI and interviews with key OpenAI staff on how large language models are constructed, these are the principal components prompts should...
Instant Insights: The Video-First Transmedia Content Framework
There’s no question that marketing is hungrier for content than ever before, but generating content at scale can be a daunting task. Fortunately, if you follow the Video-First Transmedia Content Framework, one piece of video can become many, many pieces of content. Originally coined by friend and colleague Todd Defren in 2008 as part of...
Instant Insights: The AI-Powered SEO Process
With Google’s pronouncement that it would use its most advanced AI-created language models to improve searchers’ experiences, the ability to use AI for SEO has never been more important. SEO as we used to do it should be retired. The old way of starting with simple keyword lists and optimizing pages for keywords is effectively...
Instant Insights: The AI/Machine Learning Lifecycle
AI and machine learning projects are no different than any other form of technology project, in that they require governance, clearly defined processes, and accountability throughout the project. The easiest way to think about approaching an AI new project is to follow the machine learning lifecycle. Here’s the machine learning lifecycle we use for every...
Instant Insights: The Media/Agency Landscape
"There are a million PR people for every journalist out there!" is a common cry of lament in the world of agencies and publishing. What does the data say? In this Instant Insight, learn how many people each type of publishing company and agency employs, and find out just how many people work in media....
Instant Insights: Types of Problems Machine Learning/AI Solves
What kinds of problems is machine learning and AI best suited to solve? To help define your analytics approach, use this 2x2 matrix to identify the kind of problem you've got, from a data perspective, and then select approaches based on that problem type. Click this link to download a full-size PDF of this chart....
Instant Insights: The 7D Product Marketing Launch Framework
Launching a product successfully doesn’t happen by accident. Instead, success is developed and repeated through a clearly-defined process of bringing a product from idea to iteration, in a framework we call the 7Ds. Use this framework to help generate consistent success in your product marketing. Click here to download the large PDF version, 153 KB...
Instant Insights: The STEM Marketing Strategic Framework
In business, few words are so misunderstood as strategy. What does it mean? How do we differentiate among strategy, tactics, and execution? Our STEM marketing strategic framework helps clear up confusion and provide easy to understand definitions for marketers at any level of an organization. Click here to download the large PDF version, 318 KB...
Instant Insights: The Journey to AI
Artificial intelligence isn’t just a magic wand that we wave at our problems to solve them instantly. Effective, sustainable use of AI within an organization requires companies to embark on a journey towards the use of AI. Below is the journey, from bottom to top, that an organization must take to fully realize the power...
Instant Insights: 9C Community Management Framework
Community is the new content, it’s said, and a community which supports you is the best defense against everything from reputation crises to economic downturns. How do you create a valuable community? Use the Trust Insights 9C Community Management Framework: Content: a vibrant community needs valuable content provided on a regular, frequent basis so that...
Instant Insights: The 6C Data Quality Framework
What is data quality? Good data quality checks the boxes on all 6 components: Clean, Complete, Comprehensive, Chosen, Credible, and Calculable. Why is data quality important? High-quality data is the foundation of all digital businesses. From service to sales to analytics, in industries from healthcare to consumer goods, data is the bedrock on which business...
Instant Insights: Traditional News Volume By Year
One of the key problems in modern marketing is the amount of data created every day. In 2019, it’s estimated we will, as a civilization, create 35 zettabytes of data, a mind-boggling number. To give just a tiny sense of how much and how fast we create data, Trust Insights analyzed the Google News database...
Instant Insights: MarTech Governance Framework (ISO 38500-2015 Standard)
While it’s commonly cited that the CMO is spending more on IT than the CIO, very little has been done to bring marketing into corporate alignment with governance compared to IT. As a result, marketing technology is a mess at many companies with no clear processes or standards for managing vendors, infrastructure, processes, or people....
Instant Insights: The Data Science Lifecycle
Proper management of data for analysis, training for machine learning, and insight extraction for business impact isn’t haphazard or random. Working with data has a clear, defined process that adheres to the scientific method - hence the name, data science - and companies who want to make the most of their data must adhere to...
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