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Webinars & Events

Our webinars help you dig deep into problems you’re having with data, analytics, AI, and more. Watch our webinars at your leisure, as they’re on-demand:

Attribution Analysis for Marketers at Social Media Marketing World

What is attribution analysis? Why does every marketing executive demand it, but few know what to do with it? In this practical guided tour of attribution analysis, Trust Insights cofounder Christopher Penn leads you through the world of attribution analysis, including: The 5 methods of attribution analysis The 6C Data Quality Framework The 6C Effective...

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Google Analytics B2B Bootcamp

B2B marketers, are your Google Analytics reports out of shape? Are you struggling to get usable insights from Google Analytics? Does it feel like you're missing obvious data in your reports? Get your Google Analytics in shape at the Google Analytics B2B Bootcamp! Join Google Analytics Certified Professionals Christopher Penn and Katie Robbert from Trust...

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Predictive Analytics for Marketers at MAICON 2019

Trust Insights CEO Katie Robbert shares key insights about the use of predictive analytics and time-series forecasting from the MAICON 2019 stage including: The different types of predictive analytics Time-series forecasting methods Examples of time-series forecasting from SEO, social media, email marketing, video marketing, advertising, and shopping trends Fill out this short form to obtain...

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Paradise By The Analytics Dashboard Light #MPB2B

Dashboards are one of the most popular, most requested, most common methods of reporting in marketing. Yet they're often unhelpful at best, outright bewildering at worst. What's the secret to creating a dashboard that's useful? In this session from MarketingProfs B2B Forum, Trust Insights cofounder Christopher Penn shares strategies, tactics, and examples of how to...

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5 Practical Applications of AI For Content Marketers at CMWorld 2019

Trust Insights cofounder Christopher Penn shares key insights about the use of AI in practical applications for inbound marketing, including: Digital customer journey mapping Content importance assessment Accelerated analytics and better reporting Forecasting and predictive analytics Natural language processing Plus a look at the future of marketing and why AI may be the best thing...

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5 Practical Applications of AI For Inbound Marketers

Trust Insights CEO Katie Robbert shares key insights about the use of AI in practical applications for inbound marketing, including: Digital customer journey mapping Content importance assessment Accelerated analytics and better reporting Forecasting and predictive analytics Natural language processing Fill out this short form to obtain all the session materials including a screencast of the...

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5 Practical Applications of AI For Marketing Technology

Trust Insights cofounder and Chief Data Scientist Christopher Penn shares key insights about the use of AI in practical applications for marketing technology, including: Digital customer journey mapping Content importance assessment Accelerated analytics and better reporting Lead scoring Forecasting and predictive analytics Natural language processing Fill out this short form to obtain all the session...

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How AI has Changed Marketing at MAICON 2019

Trust Insights cofounder Christopher Penn introduces key concepts for marketers to understand about how artificial intelligence is changing the marketing landscape, and what marketers need to do to prepare. In this conference keynote, you'll learn: The Journey to AI for companies The 5 ways your first AI projects will go wrong How to prepare for...

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What’s Next in Marketing : Keynote

What's next in marketing? In this talk given by Trust Insights partner and Marketing Over Coffee cohost John J. Wall, you'll learn: Key forces and trends disrupting marketing today What is AI and its applications for marketing How to get started with AI and machine learning in marketing Simply complete the form below to access...

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Data-Driven Customer Journey Mapping Keynote

Customer journeys are more than just funnels renamed. Understanding the customer journey and then mapping your marketing data to it are essentials for success in the modern era. In this keynote talk from Infoshare 2019, Trust Insights cofounder Christopher Penn walks through the 5-step process of becoming a data-driven marketer and building a data-driven customer...

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Advanced Applications of AI in Content Marketing

In this session from the inaugural ContentTech Summit, Trust Insights cofounder Christopher Penn shows examples of current, practical, leading-edge content marketing applications of machine learning and artificial intelligence. You'll learn: Techniques such as text mining and vectorization to create more relevant content at faster speeds Key ethics and bias challenges facing marketers in machine learning...

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Future of Machine Learning and AI : General Assembly Panel

In this expert panel discussion hosted by General Assembly, cofounder and CEO Katie Robbert joins other AI experts Matt Ritter of AthenaHealth and Sara Saperstein for an evening discussion about the future of machine learning and AI. They discuss the uses of AI today in various industries, challenges of current methods and processes, data governance,...

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5 Ways AI is Changing Marketing Keynote

How is artificial intelligence and machine learning changing marketing, especially in highly-regulated, complex, or "unexciting" businesses like finance, insurance, HR, or enterprise software? In this keynote speech from the HELLO Conference, learn from Trust Insights cofounder Christopher S. Penn about the 5 ways AI is changing marketing, including: Extracting insights from untapped data Finding competitive...

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5 Ways AI is Changing Marketing InfoShare 2019 Keynote

How is artificial intelligence and machine learning changing marketing? In this keynote speech from InfoShare 2019, learn from Trust Insights cofounder Christopher S. Penn about the 5 ways AI is changing marketing, including: Extracting insights from untapped data in different languages Finding competitive insights in data you already have, like SEO and social media data...

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Predictive Analytics for Social Media Marketers Keynote

We humans cannot stand not knowing what's going to happen. How many people hate surprises? How many people checked the weather or their horoscope today? We cannot stand not knowing! And yet... We make marketing decisions to spend money - lots of money - and take action... without knowing what's going to happen. Wouldn't you...

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AI and the Future of Digital Marketing Keynote

In this keynote from the Fuse Digital Marketing Summit, Trust Insights cofounder Christopher Penn shares what marketers need to know about artificial intelligence and machine learning. What is AI? What can it solve - and what doesn't it do well? How should marketers prepare their companies and careers? How does AI play with data science,...

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Cognitive Marketing: How AI is Changing Marketing Forever

Marketing's stakeholders are demanding better, faster, and cheaper of marketing departments everywhere. Yet, the speed of business and the accumulation of data makes traditional marketing less accurate, slower, and more expensive. How can marketing keep up? Only with the power of artificial intelligence. In this new presentation from cofounder Christopher Penn at the MinneFRAMA conference,...

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Decode: Unlocking the Dark Data Behind Your Driver Recruitment Marketing

In this keynote talk from the Annual Recruitment and Retention Conference, Trust Insights Co-Founder and Data Scientist, Christopher Penn, will navigate you through understanding what dark data is, why it’s hurting your driver recruitment marketing, and how he partnered with the leading advertising agency in the industry to shine light on some of it. Learn...

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AI and Analytics at MarketingProfs B2B Forum

What does the future hold for B2B analytics and AI? In the wake of massive change to the industry, new regulations in effect, and ever-increasing talent shortages, how will B2B companies adapt? In this session with Trust Insights co-founder and veteran marketing analytics practitioner, Christopher Penn, you’ll see where analytics is now and what the...

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Advanced Content Data Mining-Webinar

As social media continues to be over-saturated with content, it’s become harder and harder to create branded content with a distribution process that actually delivers results. It’s time to become true experts in our own brand media—specifically when it comes to our data. What if we told you there’s more money to make from your...

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How AI Will Change The Future of Content Marketing

Content marketing is one of the hottest areas of digital marketing, but content marketers are overwhelmed by demand. How will content marketers adapt and keep up with never-ending demands on their time and creativity? In this session by Trust Insights co-founder Christopher Penn, learn how AI will impact the future of content marketing. Key Takeaways...

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How AI is Changing the Future of Sales

Trust Insights cofounder Christopher Penn keynoted the National Speakers Association Greater Los Angeles event recently to discuss how AI is changing the future of sales and what today's sales leaders need to know. You'll learn: What AI is and isn't What AI can and can't do in sales and marketing Common uses of AI for...

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Predictive Analytics for INBOUND Marketers

Inbound marketing has gone from hype to the trough of despair and is now firmly on the plateau of productivity. Marketers of all stripes now incorporate multiple inbound and outbound digital channels, from social to SEO to email to ads as part of their digital marketing mix. What’s more, inbound marketing is one of the...

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AI and the Future of Healthcare Keynote

The benefits of artificial intelligence - speed, accuracy, and automation of mundane tasks - take on new importance as patients demand the same levels of service and expectations from the healthcare industry as other consumer services. In this keynote from the Health:Further conference, Trust Insights co-founder Christopher Penn shares how today's commercially-available, immediately-applicable AI and...

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Video SEO 101 Webinar on Demand

No one disputes that video is an essential part of content marketing today. According to the most recent Internet Minute statistics, YouTube users alone watch 4.3 million videos EVERY MINUTE. Netflix users watch 266,000 hours of video every minute. YouTube is commonly cited as the second largest search engine in the world, with users looking...

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