Our webinars help you dig deep into problems you’re having with data, analytics, AI, and more. Watch our webinars at your leisure, as they’re on-demand:
Predictive Analytics and the Customer Experience
In this webinar from the MarketingProfs Friday Forum, Trust Insights CEO Katie Robbert explores using predictive analytics, data science, and machine learning to inform and guide the customer experience. Learn how data science and advanced statistical techniques can improve customer service, guide customer experience strategy, and improve overall customer satisfaction. Fill out the form to...
Applications of AI for Inbound Marketing at IMF20
AI and machine learning are everywhere, and marketers are struggling with major questions like “What exactly is AI?” And “How will this impact my work?” In this talk by analytics expert, AI practitioner, and CEO of Trust Insights Katie Robbert, learn what AI is (and isn't), why you don't necessarily need to learn how to...
How to Use Natural Language Processing for Content Marketing
What is natural language processing (NLP)? Why does it matter to content marketers? How should marketers be thinking about using NLP to improve their content marketing results? In this talk by Trust Insights Chief Data Scientist Christopher Penn and MarketMuse co-founder Jeff Coyle, you'll learn: Why natural language processing matters to marketers A very, very...
Power Up Your LinkedIn Job Hunting Efforts
With unemployment reaching record highs, having an effective presence on LinkedIn has never been more important. Yet much of the advice about how to use LinkedIn ignores a critical fact: LinkedIn uses some of the most advanced AI in the world to govern experiences, and if you’re not working with it, it’s working against you....
How AI is Changing Public Relations at PRXNE 2021
In this keynote address at PRSA Northeast's PRXNE conference, Trust Insights cofounder Christopher Penn walks through what AI is, why it matters, and how it's changing the marketing and communications landscape. You'll see stunning applications of natural language generation, how to prepare your company and career for AI, and what the future of marketing looks...
Is the Gram Doing It For You?
We're all familiar with the catchphrase "Doing it For the 'Gram" which folks tend to utter as they take a photo for their Instagram feed. We do a lot for the 'Gram as marketers producing social media content - photos, videos, albums, shows. The question we have to ask, as marketers, is... is the 'Gram...
Data Science 101 for Marketers: An IBM/TrustInsights Event
Data science is the hottest thing since sliced bread. LinkedIn has indicated that open job positions for data scientists is up a whopping 11,500% year over year. Yet many marketers feel like data science is an unreachable, mystical discipline shrouded in mystery. Join three-time 2020 IBM Champion and Trust Insights Chief Data Scientist Christopher Penn...
How To Build An Entire Year’s Content Marketing Calendar With Predictive Analytics
In this talk first delivered at the Agorapulse Social Success Summit, Trust Insights Chief Data Scientist Christopher Penn will walk you through: What predictive analytics is and isn't Why predictive analytics will eliminate the last minute "what should we post on social today/this week?" crunch that plagues marketing teams How predictive analytics works, with real...
5 Applications of AI For Content Marketers at CMC 2020
Artificial intelligence and machine learning are the buzzwords on every content marketer's mind, but what exactly is AI? In this keynote address, learn what AI is and isn’t, how to think about its application to your content marketing, 5 practical applications of AI (with examples for content marketing), how to prepare your business for AI,...
Google Analytics B2B Bootcamp
B2B marketers, are your Google Analytics reports out of shape? Are you struggling to get usable insights from Google Analytics? Does it feel like you're missing obvious data in your reports? Get your Google Analytics in shape at the Google Analytics B2B Bootcamp! Join Google Analytics Certified Professionals Christopher Penn and Katie Robbert from Trust...
Predictive Analytics for Marketers at MAICON 2019
Trust Insights CEO Katie Robbert shares key insights about the use of predictive analytics and time-series forecasting from the MAICON 2019 stage including: The different types of predictive analytics Time-series forecasting methods Examples of time-series forecasting from SEO, social media, email marketing, video marketing, advertising, and shopping trends Fill out this short form to obtain...
Paradise By The Analytics Dashboard Light #MPB2B
Dashboards are one of the most popular, most requested, most common methods of reporting in marketing. Yet they're often unhelpful at best, outright bewildering at worst. What's the secret to creating a dashboard that's useful? In this session from MarketingProfs B2B Forum, Trust Insights cofounder Christopher Penn shares strategies, tactics, and examples of how to...
5 Applications of AI & ML for Marketing Campaigns #MTechSummit
Learn how artificial intelligence and machine learning can improve your content marketing, search engine optimization, customer service, product marketing, advertising and attribution. Fill out this short form to obtain all the session materials as they're posted, including video, audio, and slide deck, as well as access to the Google Data Studio dashboard templates shown in...
5 Practical Applications of AI For Content Marketers at CMWorld 2019
Trust Insights cofounder Christopher Penn shares key insights about the use of AI in practical applications for inbound marketing, including: Digital customer journey mapping Content importance assessment Accelerated analytics and better reporting Forecasting and predictive analytics Natural language processing Plus a look at the future of marketing and why AI may be the best thing...
5 Practical Applications of AI For Inbound Marketers
Trust Insights CEO Katie Robbert shares key insights about the use of AI in practical applications for inbound marketing, including: Digital customer journey mapping Content importance assessment Accelerated analytics and better reporting Forecasting and predictive analytics Natural language processing Fill out this short form to obtain all the session materials including a screencast of the...
5 Practical Applications of AI For Marketing Technology
Trust Insights cofounder and Chief Data Scientist Christopher Penn shares key insights about the use of AI in practical applications for marketing technology, including: Digital customer journey mapping Content importance assessment Accelerated analytics and better reporting Lead scoring Forecasting and predictive analytics Natural language processing Fill out this short form to obtain all the session...
How AI has Changed Marketing at MAICON 2019
Trust Insights cofounder Christopher Penn introduces key concepts for marketers to understand about how artificial intelligence is changing the marketing landscape, and what marketers need to do to prepare. In this conference keynote, you'll learn: The Journey to AI for companies The 5 ways your first AI projects will go wrong How to prepare for...
Data-Driven Customer Journey Mapping Keynote
Customer journeys are more than just funnels renamed. Understanding the customer journey and then mapping your marketing data to it are essentials for success in the modern era. In this keynote talk from Infoshare 2019, Trust Insights cofounder Christopher Penn walks through the 5-step process of becoming a data-driven marketer and building a data-driven customer...
Advanced Applications of AI in Content Marketing
In this session from the inaugural ContentTech Summit, Trust Insights cofounder Christopher Penn shows examples of current, practical, leading-edge content marketing applications of machine learning and artificial intelligence. You'll learn: Techniques such as text mining and vectorization to create more relevant content at faster speeds Key ethics and bias challenges facing marketers in machine learning...
Future of Machine Learning and AI : General Assembly Panel
In this expert panel discussion hosted by General Assembly, cofounder and CEO Katie Robbert joins other AI experts Matt Ritter of AthenaHealth and Sara Saperstein for an evening discussion about the future of machine learning and AI. They discuss the uses of AI today in various industries, challenges of current methods and processes, data governance,...
5 Ways AI is Changing Marketing Keynote
How is artificial intelligence and machine learning changing marketing, especially in highly-regulated, complex, or "unexciting" businesses like finance, insurance, HR, or enterprise software? In this keynote speech from the HELLO Conference, learn from Trust Insights cofounder Christopher S. Penn about the 5 ways AI is changing marketing, including: Extracting insights from untapped data Finding competitive...
AI and the Future of Digital Marketing Keynote
In this keynote from the Fuse Digital Marketing Summit, Trust Insights cofounder Christopher Penn shares what marketers need to know about artificial intelligence and machine learning. What is AI? What can it solve - and what doesn't it do well? How should marketers prepare their companies and careers? How does AI play with data science,...
Cognitive Marketing: How AI is Changing Marketing Forever
Marketing's stakeholders are demanding better, faster, and cheaper of marketing departments everywhere. Yet, the speed of business and the accumulation of data makes traditional marketing less accurate, slower, and more expensive. How can marketing keep up? Only with the power of artificial intelligence. In this new presentation from cofounder Christopher Penn at the MinneFRAMA conference,...
Decode: Unlocking the Dark Data Behind Your Driver Recruitment Marketing
In this keynote talk from the Annual Recruitment and Retention Conference, Trust Insights Co-Founder and Data Scientist, Christopher Penn, will navigate you through understanding what dark data is, why it’s hurting your driver recruitment marketing, and how he partnered with the leading advertising agency in the industry to shine light on some of it. Learn...
AI and Analytics at MarketingProfs B2B Forum
What does the future hold for B2B analytics and AI? In the wake of massive change to the industry, new regulations in effect, and ever-increasing talent shortages, how will B2B companies adapt? In this session with Trust Insights co-founder and veteran marketing analytics practitioner, Christopher Penn, you’ll see where analytics is now and what the...
Advanced Content Data Mining-Webinar
As social media continues to be over-saturated with content, it’s become harder and harder to create branded content with a distribution process that actually delivers results. It’s time to become true experts in our own brand media—specifically when it comes to our data. What if we told you there’s more money to make from your...
How AI Will Change The Future of Content Marketing
Content marketing is one of the hottest areas of digital marketing, but content marketers are overwhelmed by demand. How will content marketers adapt and keep up with never-ending demands on their time and creativity? In this session by Trust Insights co-founder Christopher Penn, learn how AI will impact the future of content marketing. Key Takeaways...
How AI is Changing the Future of Sales
Trust Insights cofounder Christopher Penn keynoted the National Speakers Association Greater Los Angeles event recently to discuss how AI is changing the future of sales and what today's sales leaders need to know. You'll learn: What AI is and isn't What AI can and can't do in sales and marketing Common uses of AI for...
Predictive Analytics for INBOUND Marketers
Inbound marketing has gone from hype to the trough of despair and is now firmly on the plateau of productivity. Marketers of all stripes now incorporate multiple inbound and outbound digital channels, from social to SEO to email to ads as part of their digital marketing mix. What’s more, inbound marketing is one of the...
AI and the Future of Healthcare Keynote
The benefits of artificial intelligence - speed, accuracy, and automation of mundane tasks - take on new importance as patients demand the same levels of service and expectations from the healthcare industry as other consumer services. In this keynote from the Health:Further conference, Trust Insights co-founder Christopher Penn shares how today's commercially-available, immediately-applicable AI and...
Video SEO 101 Webinar on Demand
No one disputes that video is an essential part of content marketing today. According to the most recent Internet Minute statistics, YouTube users alone watch 4.3 million videos EVERY MINUTE. Netflix users watch 266,000 hours of video every minute. YouTube is commonly cited as the second largest search engine in the world, with users looking...
