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Data Detective Work

Companies come to us when they don’t understand why customers are making the choices they make. Analytics tells them what happened, but not why – and thus, companies don’t know what to change or improve in their marketing, leading to less effective marketing and lower results.

We help you by doing data detective work, to get the “why” answers that your analytics can’t. From mining customer service data to reviews and social media content, to surveys and focus groups, we’ll find the “why”.

When we’re done, clients create better content, sell more effectively, and keep customers happier because they know why customers make the decisions they do.

Data Detective Work

Internal Data Mining

  • CRM data
  • Customer service data
  • Call center data

Conversational Data Mining

  • Review sites
  • Discussion forums
  • Media diet assessment

Social Media

  • Twitter
  • Facebook
  • Instagram
  • Reddit
  • YouTube

Market Research

  • Consumer surveys
  • Internal surveys
  • Focus groups
  • Interviews

Case Study Snapshot

A food and beverage company engaged Trust Insights to identify products being asked for in the customer service emails stored in its CRM. Using machine learning technology, we found two product lines asked for by customers that the company had no in-market solution for, oat milk and hemp milk, opening up two multi-billion dollar market opportunities for the company’s products.

Want help finding the value in the data you have and the data available to you? 

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