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Marketing Insights Q&A: Digital Channel Strategy

Welcome to another Marketing Insights Q&A. Today’s question we’re answering is: Does every brand have to have a presence on all the digital channels, or does it have the liberty to choose a few? Example, should we invest in social media, search engine marketing, search optimization, video marketing etc. at the same time? Two answers to […]

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How AI Will Change Marketing Forever @ Next10X Conference

Our presentation from the NEXT10X Conference 2018 is below, in both video and PDF format. (click to download, 4.4 MB) Can’t see anything? Watch it on YouTube here. Just the slides: Interested in a predictive forecast of your own? Order one now: https://www.trustinsights.ai/services/insights-predict/marketing-gps-predictive-forecast/ Want to chat about your existing analytics issues? Grab a Table for […]

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Understanding Employee Sentiment at Scale With Machine Learning

Are you drowning in reviews? If you’re a business that has reviews on sites like TripAdvisor, Yelp, Glassdoor, the answer is yes. You’ve got reviews and people are leaving their opinions – very, very blunt, honest feedback about your business. The bigger your brand is, the more of these you have. Listening to customers and […]

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Fighting Dark Data with CEO Katie Robbert

What is dark data, and how do we combat it? In this episode of The Difference, the podcast of sister company Brain+Trust Partners, listen to Trust Insights CEO Katie Robbert as she discusses dark data, organizational theory, and how effectively managing the people creating the data is the fastest path to lighting up dark data. […]

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How Machine Learning Fixed LinkedIn Share Counts

On February 7, 2018, the social networking service LinkedIn made the following pronouncement: The Share on LinkedIn plugin, also known as the inShare plugin, will no longer display the counter that shows the number of shares.  The share count on its own doesn’t fully reflect the impact that a piece of content delivers, and we […]

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Digital Transformation And Disruption: An IBM THINK Talk

At IBM THINK, I presented an analytics-driven perspective on digital transformation and digital disruption. Digital transformation and disruption are inevitable in every industry. The choice isn’t whether to transform or not, but how we do it – well or poorly. Key takeaways included: Using anomaly detection, unstructured data mining, and predictive analytics to identify disruption […]

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IBM THINK 2018: THINK About Your Personal Brand

I had the pleasure and privilege to speak at IBM THINK 2018 at THINK Academy about building a personal brand. In this 30-minute talk, I review: The five elements of a personal brand The four pillars of your brand voice The four types of video to record The 7-part content atomization process* The four-part content […]

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