Later Never Comes What I saw driving past my childhood home this morning. They say you can’t go home again. First of all, I don’t know who “they” are. But in this case, “they” weren’t wrong. My mother-in-law was visiting last week. This morning I drove her to the bus station so she could head […]
In this week’s Data Diaries, Enterprise AI part 3, last week’s governance-illusion frame leads straight here: the audit trail you owe the regulator starts with data you can actually account for. The cheapest piece of your 2026 AI stack is the model. The expensive piece, the one that shows up in audits, board meetings, and […]
You’re Not Stuck in AI Pilot Purgatory. You’re Hiding In It. A pilot is not a commitment, and that is the whole problem. You haven’t been stuck in pilot purgatory. You have been hiding in it. I want to say that as plainly as I can. The pilots are not the problem. Most of them […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, the team demonstrates how to configure Google Analytics and Cloudflare to monitor machine traffic. Gaining total clarity over your actual […]
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In this week’s Data Diaries, let’s talk about a concept called scaffolding AI. Scaffolding as it relates to generative AI refers to breaking a task up into several stages so that generative AI tools are more likely to successfully complete the task. For example, let’s say you wanted to write a book about go-to-market strategy. […]
This data was originally featured in the December 3rd, 2025 newsletter found here: INBOX INSIGHTS, December 3, 2025: Frameworks as Sanity Checks, AI Performance Evaluation In this week’s Data Diaries, let’s talk about using generative AI to improve your professional development for the year ahead. It’s that time of year – the holiday season. In […]
This post was originally featured in the August 27th, 2025 newsletter found here: INBOX INSIGHTS, August 27, 2025: Organizational Assessments, 2025 Hiring Demand by Industry The Organizational Readiness Assessment That Actually Works I want to tell you a story about one of my more spectacular failures. Years ago, I was tasked with rolling out a […]
This post was originally featured in the July 30th, 2025 newsletter found here: INBOX INSIGHTS, July 30, 2025: AI Integration, Google Tag Gateway Where to Start with AI Integration Last month, I watched a friend’s team spend three weeks trying to connect their new lead scoring LLM to their existing CRM system. What should have […]
This data was originally featured in the July 16th, 2025 newsletter found here: INBOX INSIGHTS, July 16, 2025: AI Beefs, Which AI Models to Use In this week’s Data Diaries, let’s do some level setting. At a recent event, an attendee commented: “Isn’t ChatGPT 4o newer than the 3o mentioned here?” This comment (which is […]
Welcome to the 12 Days of AI Use Cases! This week: Quality Assurance In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case through […]
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