{PODCAST} In-Ear Insights: Viewthrough Conversions and Attribution Analysis

{PODCAST} In-Ear Insights: Viewthrough Conversions and Attribution Analysis

In this episode of In-Ear Insights, Katie and Chris talk about the devil that is viewthrough conversions. What are they? Why do advertising networks rely on them so heavily? Do they have a place in your marketing analytics? Learn why viewthrough conversions can be greatly misleading and what alternatives exist for robust, real measurement of […]

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Attribution Part 3: Applying Machine Learning to Attribution

This is part 3 in a series about Attribution (measuring where new deals are coming from). If you’re new to attribution check out part 1 here. After explaining what attribution modeling is in part 1 and presenting ways to get started with simple attribution in part 2 we now can talk about some of the […]

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Attribution Part 2: Source Codes and Reconciliation

This is the second part in a series on attribution. For an explanation of what attribution is, start out with Part 1 here. Ok, now that you know what Attribution is, this post will show you how to get started. This is where most companies should begin if they are currently not doing anything. Usually […]

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Problems with channel attribution analysis

Problems with channel attribution analysis

Attribution Analysis Attribution analysis is one of the more powerful analysis tools you have at your disposal. What is attribution analysis? Simply put, it’s getting an understanding of which digital channels are helping you reach your goals. For example, you’ll want to know if your email channel is helping you convert prospects to customers. To […]

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