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Instant Insights

Saw a graphic or a framework in one of our slides and want to grab just that information? We’re publishing some of the most-requested ideas here.

Instant Insights

Instant Insights: The AI/Machine Learning Lifecycle

AI and machine learning projects are no different than any other form of technology project, in that they require governance, clearly defined processes, and accountability throughout the project. Here’s the roadmap we use for every AI and machine learning project as a starting point for your own projects: Click this link to download a full-size...

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Instant Insights: The Media/Agency Landscape

"There are a million PR people for every journalist out there!" is a common cry of lament in the world of agencies and publishing. What does the data say? In this Instant Insight, learn how many people each type of publishing company and agency employs, and find out just how many people work in media....

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Instant Insights: Types of Problems Machine Learning/AI Solves

What kinds of problems is machine learning and AI best suited to solve? To help define your analytics approach, use this 2x2 matrix to identify the kind of problem you've got, from a data perspective, and then select approaches based on that problem type. Click this link to download a full-size PDF of this chart....

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Instant Insights: The 7D Product Marketing Launch Framework

Launching a product successfully doesn’t happen by accident. Instead, success is developed and repeated through a clearly-defined process of bringing a product from idea to iteration, in a framework we call the 7Ds. Use this framework to help generate consistent success in your product marketing. Click here to download the large PDF version, 153 KB...

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Instant Insights: The STEM Marketing Strategic Framework

In business, few words are so misunderstood as strategy. What does it mean? How do we differentiate among strategy, tactics, and execution? Our STEM marketing strategic framework helps clear up confusion and provide easy to understand definitions for marketers at any level of an organization. Click here to download the large PDF version, 318 KB...

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Instant Insights: The Journey to AI

Artificial intelligence isn’t just a magic wand that we wave at our problems to solve them instantly. Effective, sustainable use of AI within an organization requires companies to embark on a journey towards the use of AI. Below is the journey, from bottom to top, that an organization must take to fully realize the power...

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Instant Insights: AI-Powered Social Media Strategy

Social media is a staple of modern marketing; according to the February 2019 CMO Survey, social media marketing spend is set to increase 70% in the next 5 years. To make social media deliver as much impact as possible, we need to inform our strategy with data, analysis, and insights. Where do they fit in?...

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Instant Insights: 9C Community Management Framework

Community is the new content, it’s said, and a community which supports you is the best defense against everything from reputation crises to economic downturns. How do you create a valuable community? Use the Trust Insights 9C Community Management Framework: Content: a vibrant community needs valuable content provided on a regular, frequent basis so that...

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Instant Insights: The 6C Data Quality Framework

High-quality data is the foundation of all digital business. From service to sales to analytics, in industries from healthcare to consumer goods, data is the bedrock on which business is built. What is high-quality data? Download our Data Quality Framework.   Download the Framework, 224 KB PDF file Got questions about it? Watch our YouTube...

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Instant Insights: Traditional News Volume By Year

One of the key problems in modern marketing is the amount of data created every day. In 2019, it’s estimated we will, as a civilization, create 35 zettabytes of data, a mind-boggling number. To give just a tiny sense of how much and how fast we create data, Trust Insights analyzed the Google News database...

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Instant Insights: MarTech Governance Framework (ISO 38500-2015 Standard)

While it’s commonly cited that the CMO is spending more on IT than the CIO, very little has been done to bring marketing into corporate alignment with governance compared to IT. As a result, marketing technology is a mess at many companies with no clear processes or standards for managing vendors, infrastructure, processes, or people....

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Instant Insights: The Data Science Lifecycle

Proper management of data for analysis, training for machine learning, and insight extraction for business impact isn’t haphazard or random. Working with data has a clear, defined process that adheres to the scientific method - hence the name, data science - and companies who want to make the most of their data must adhere to...

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Instant Insights: Starter Social Schedule

Social media practitioners obsess over the “best time to post” for any given social media channel. No best time exists globally; every audience is different. To find the best days and times for your audience, distribute content evenly around the clock for 30-90 days, then evaluate the days and times when audiences react most. Learn...

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