Category: generative engine marketing

In-Ear Insights: The 3 Phases of GEO And AI Search Visibility

Posted on April 1, 2026 by Christopher Penn

In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the three phases of GEO and AI search visibility, or generative engine optimization. You’ll discover the core mechanics behind Generative Engine Optimization. You’ll learn the steps to prepare your website for artificial intelligence models. You’ll uncover the truth behind misleading search tools. […]

Read More… from In-Ear Insights: The 3 Phases of GEO And AI Search Visibility

In-Ear Insights What is Generative Engine Marketing (GEM)

In-Ear Insights: What is Generative Engine Marketing (GEM)?

Posted on January 7, 2026 by Christopher Penn

In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative engine marketing, or GEM, the AI equivalent of SEM. Just as SEO became GEO, so too is SEM likely to become GEM. Learn what it is, how it might manifest, and what you should be considering. Watch the video here: Can’t […]

Read More… from In-Ear Insights: What is Generative Engine Marketing (GEM)?

Pin It on Pinterest