The Most Important Audience You’re Completely Ignoring About seven years ago, Chris and I sat down and tried to work through an idea that was bugging us. We’d been thinking about audience segmentation — B2B, B2C, the usual suspects — and we kept coming back to this thing that didn’t have a name yet. There […]
INBOX INSIGHTS: Business To Machine (B2M) Marketing, AI Digital Clone Part 3 (2026-04-08) :: View in browser 👉 Register for our free “Do You Have a GEO Problem” webinar on 2026-04-10! 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 The Most Important Audience […]
In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the three phases of GEO and AI search visibility, or generative engine optimization. You’ll discover the core mechanics behind Generative Engine Optimization. You’ll learn the steps to prepare your website for artificial intelligence models. You’ll uncover the truth behind misleading search tools. […]
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