In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the three phases of GEO and AI search visibility, or generative engine optimization. You’ll discover the core mechanics behind Generative Engine Optimization. You’ll learn the steps to prepare your website for artificial intelligence models. You’ll uncover the truth behind misleading search tools. […]
Read More… from In-Ear Insights: The 3 Phases of GEO And AI Search Visibility
In this week’s Data Diaries, let’s talk about a concept called scaffolding AI. Scaffolding as it relates to generative AI refers to breaking a task up into several stages so that generative AI tools are more likely to successfully complete the task. For example, let’s say you wanted to write a book about go-to-market strategy. […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we break down the latest LinkedIn algorithm updates and how they utilize advanced language models to rank your content. You’ll […]
Read More… from So What? Analyzing Your LinkedIn Strategy with Agentic AI
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the AI wars, switching AI, and why relying on a single AI vendor can jeopardize your business continuity. You’ll discover how to build an abstraction layer that lets you swap models without rebuilding your workflows and see practical no‑code tools and […]
Read More… from In-Ear Insights: Switching AI Providers, Backup AI Capabilities
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, you will replace simple chat boxes with a workforce of autonomous digital agents. Learning the 5P framework will provide the […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss managing AI agent teams with Project Management 101. You will learn how to translate scope, timeline, and budget into the world of autonomous AI agents. You will discover how the 5P framework helps you craft prompts that keep agents focused and cost‑effective. […]
Read More… from In-Ear Insights: Project Management for AI Agents
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss autonomous AI agents and the mindset shift required for total automation. You’ll learn the risks of experimental autonomous systems and how to protect your data. You’ll discover ways to connect AI to your calendar and task managers for better scheduling. You’ll […]
Read More… from In-Ear Insights: OpenClaw and Preparing for an Agentic AI Future
This data was originally featured in the November 12th, 2025 newsletter found here: INBOX INSIGHTS, November 12, 2025: Good Prompting is Delegation, Trust Insights Workshop Review In this week’s Data Diaries, let’s recap the events of our very first Trust Insights event, the Generative AI for B2B Marketers Workshop in London. What did people learn? […]
INBOX INSIGHTS: People Are The Problem, Scaffolding AI (2026-01-21) :: View in browser 👉 Get your copy of Letters from the Corner Office, 2025 Edition, our annual compendium book by Katie Robbert Watch This Newsletter 🎧 Listen to this newsletter as an MP3 People ARE the problem with AI Adoption I wrote about this last […]
Read More… from INBOX INSIGHTS: People Are The Problem, Scaffolding AI (2026-01-21)
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the practical application of AI agents to automate mundane marketing tasks. You will define what an AI agent is and discover how this technology performs complex, multi-step marketing operations. You will learn a simple process for creating knowledge blocks and structured […]
Read More… from In-Ear Insights: Applications of Agentic AI with Claude Cowork
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