digiclone3

AI Digital Clone Part 3

In this week’s Data Diaries, let’s move onto part 3 in our series of building a virtual version of yourself. Last time, we talked about cataloging thinking and I developed a catalog of over 400 different thinking techniques. This is AI Digital clone, part 3. The third stage is gathering all the data. If I […]

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So What How to Get Started with

So What? How to Get Started with llms.txt

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Christopher Penn and John Wall discuss the mechanics behind standardizing text files for artificial intelligence. You will uncover the foundational […]

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In-Ear Insights: What is Requirements Engineering in Agentic AI?

In-Ear Insights: What is Requirements Engineering in Agentic AI?

In this episode, Katie and Chris demystify the latest artificial intelligence buzzwords to reveal the foundational skills you need for success. You will discover why the latest industry buzzword, Requirements Engineering, is a timeless framework for success. By applying these proven principles to your agentic AI workflows, your projects will gain the structure needed to […]

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In-Ear Insights Setting Up Agentic AI for Success Part 2, Employee Handbook

In-Ear Insights: Setting up Agentic AI For Success Part 2, Employee Handbooks

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the critical transition from vague prompting to structured management for agentic AI. You’ll learn how to apply human management principles like employee handbooks and standard operating procedures to your AI workflows. You’ll discover why the 5P framework prevents your agents from […]

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In-Ear Insights: The 3 Phases of GEO And AI Search Visibility

In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the three phases of GEO and AI search visibility, or generative engine optimization. You’ll discover the core mechanics behind Generative Engine Optimization. You’ll learn the steps to prepare your website for artificial intelligence models. You’ll uncover the truth behind misleading search tools. […]

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scaffoldingai

Scaffolding AI

In this week’s Data Diaries, let’s talk about a concept called scaffolding AI. Scaffolding as it relates to generative AI refers to breaking a task up into several stages so that generative AI tools are more likely to successfully complete the task. For example, let’s say you wanted to write a book about go-to-market strategy. […]

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So What Analyzing Your LinkedIn Strategy with Agentic AI

So What? Analyzing Your LinkedIn Strategy with Agentic AI

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we break down the latest LinkedIn algorithm updates and how they utilize advanced language models to rank your content. You’ll […]

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In-Ear Insights: Switching AI Providers, Backup AI Capabilities

In-Ear Insights: Switching AI Providers, Backup AI Capabilities

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the AI wars, switching AI, and why relying on a single AI vendor can jeopardize your business continuity. You’ll discover how to build an abstraction layer that lets you swap models without rebuilding your workflows and see practical no‑code tools and […]

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So What How to Prompt Agentic AI

So What? Agentic AI Prompting

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, you will replace simple chat boxes with a workforce of autonomous digital agents. Learning the 5P framework will provide the […]

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In-Ear Insights: Project Management for AI Agents

In-Ear Insights: Project Management for AI Agents

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss managing AI agent teams with Project Management 101. You will learn how to translate scope, timeline, and budget into the world of autonomous AI agents. You will discover how the 5P framework helps you craft prompts that keep agents focused and cost‑effective. […]

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