Tag: search grounding

In-Ear Insights: The 3 Phases of GEO And AI Search Visibility

Posted on April 1, 2026 by Christopher Penn

In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the three phases of GEO and AI search visibility, or generative engine optimization. You’ll discover the core mechanics behind Generative Engine Optimization. You’ll learn the steps to prepare your website for artificial intelligence models. You’ll uncover the truth behind misleading search tools. […]

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In-Ear Insights Offsite Optimization for Generative AI

In-Ear Insights: Offsite Optimization for Generative AI

Posted on March 26, 2025 by Christopher Penn

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss offsite optimization for generative AI. You’ll learn how to rethink your offsite SEO strategy to effectively engage with AI models. Discover how to identify the crucial data sources that AI uses to inform its knowledge. You will understand why traditional SEO […]

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