Welcome to the 12 Days of AI Use Cases! In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case through the lens of the Trust […]
Read More… from 12 Days of AI Use Cases Day 2: Conference Call Transcription for Business Value
Welcome to the 12 Days of AI Use Cases! In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case through the lens of the Trust […]
Read More… from 12 Days of AI Use Cases Day 1: Streamlining Marketing Reports
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss your digital ghost. You will learn whether employers can put your digital ghost to work, the legal and ethical implications of employers using your digital assets, how to safeguard your digital likeness, and what you need to negotiate with your employer. […]
Read More… from In-Ear Insights: Digital Ghosts, AI Ethics, and Employment Agreements
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their key takeaways from the MarketingProfs B2B Forum 2024. You will learn about the surprising reality of AI adoption in marketing. You will discover the challenges of accurately measuring AI usage and the inherent biases in current surveys. You will gain […]
Read More… from In-Ear Insights: Marketing Lessons From MarketingProfs B2B Forum
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crucial topic of AI readiness for businesses. Discover the essential steps to determine if your organization is truly prepared to leverage AI effectively. Learn how to avoid common pitfalls and misconceptions surrounding AI implementation. Gain valuable insights into maximizing your […]
Read More… from In-Ear Insights: AI Readiness at MarketingProfs B2B Forum
This content was originally featured in the October 9th, 2024 newsletter found here: INBOX INSIGHTS, October 9, 2024: AI and Annual Planning, Economic Indicators Part 2 Catch the replay of our recent talks! Katie’s MAICON talk, Managing the People who Manage AI Chris’ MAICON talk, The Future of AI is Open Chris’ INBOUND24 workshop, Building […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about calculating share of voice and sentiment analysis using generative […]
Read More… from So What? AI-enabled Share of Voice: Halloween Special
This content was originally featured in the October 2nd, 2024 newsletter found here: INBOX INSIGHTS, October 2, 2024: Getting Lost in AI, Economic Indicators Part 1 Catch the replay of our recent talks! Katie’s MAICON talk, Managing the People who Manage AI Chris’ MAICON talk, The Future of AI is Open Chris’ INBOUND24 workshop, Building […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the new RAPPEL AI prompt framework for AI prompting, designed to simplify and improve your interactions with AI. Discover why priming the model is crucial for accurate results and how this framework helps you avoid common pitfalls. Learn how RAPPEL streamlines […]
Read More… from In-Ear Insights: The Trust Insights RAPPEL AI Prompt Framework Explained
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use AI for competitive analysis. You’ll discover how […]
Read More… from So What? Using Generative AI for Competitive Analysis
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