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So What? Top 5 Use Cases of Job Descriptions for Business Intelligence

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we uncover the top five ways to leverage artificial intelligence for extracting hidden corporate strategies from open roles. Mastering job […]

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INBOX INSIGHTS: Activity is Not Adoption, Enterprise AI Part 6 (2026-06-24)

INBOX INSIGHTS: Activity is Not Adoption, Enterprise AI Part 6 (2026-06-24) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Activity Is Not Adoption. Real adoption is something a different team can copy. You haven’t been adopting AI. You’ve been […]

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In-Ear Insights: How to Manage Microsoft Copilot Cowork Costs

In-Ear Insights: How to Manage Microsoft Copilot Cowork Costs

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the release of Microsoft Copilot Cowork and its hidden financial implications for your business. You’ll learn how to calculate potential costs by categorizing your daily tasks into light, medium, and heavy workloads. You’ll discover how to apply the 5P framework to […]

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AI Digital Clone Part 3

In this week’s Data Diaries, let’s move onto part 3 in our series of building a virtual version of yourself. Last time, we talked about cataloging thinking and I developed a catalog of over 400 different thinking techniques. This is AI Digital clone, part 3. The third stage is gathering all the data. If I […]

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So What How to Get Started with WebMCP

So What? How to get started with WebMCP

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, the team reveals the future of web optimization and details how autonomous AI agents will soon navigate and interact with […]

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How To Manage Overwhelming Productivity

How To Manage Overwhelming Productivity

When You’re So Productive You Forget What You Did I’m going to tell you something that happened to me this morning, and I need you to not judge me. (Or judge me. That’s fine too). I officially experienced overwhelming productivity. We had our team call today, and one of the things on the agenda was […]

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INBOX INSIGHTS: Later Never Comes, Enterprise AI Part 5 (2026-06-17)

INBOX INSIGHTS: Later Never Comes, Enterprise AI Part 5 (2026-06-17) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Later Never Comes What I saw driving past my childhood home this morning. They say you can’t go home again. First […]

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In-Ear Insights: What is Agentic SEO?

In-Ear Insights: What is Agentic SEO?

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the shift toward Agentic SEO and how it changes the way you optimize your website for the future. You’ll learn why machines are replacing humans as the primary visitors to your digital content. You’ll discover five actionable strategies to ensure your […]

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AI Digital Clone Part 2

This series was originally featured in the April 1st, 2026 newsletter found here: INBOX INSIGHTS: How To Manage Overwhelming Productivity, AI Digital Clone Part 2 In this week’s Data Diaries, we look at part 2 of making a digital twin. One of the most difficult things about a remit like “make a virtual version of […]

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Directing AI

This post was originally featured in the March 25th, 2026 newsletter found here: INBOX INSIGHTS: Directing AI, AI Digital Clone Part 1 Moving from Executing to Directing AI If you know me, you know I have opinions about AI replacing people. Strong ones. Loud ones. The kind that earns me the “ranty pants” label on […]

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