So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, the team reveals the future of web optimization and details how autonomous AI agents will soon navigate and interact with […]
This post was originally featured in the March 25th, 2026 newsletter found here: INBOX INSIGHTS: Directing AI, AI Digital Clone Part 1 Moving from Executing to Directing AI If you know me, you know I have opinions about AI replacing people. Strong ones. Loud ones. The kind that earns me the “ranty pants” label on […]
INBOX INSIGHTS: Stop Restarting Your AI Initiatives, Enterprise AI Part 4 (2026-06-10) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Stop Restarting Your AI Initiatives The model release calendar is not your project plan. You are not behind on […]
This post was originally featured in the March 18th, 2026 newsletter found here: INBOX INSIGHTS: AI Strategy Commonalities, B2B Marketing Writing and AI Part 2 The One Thing Every AI Strategy Has in Common A bartender told me a story recently that I haven’t been able to shake. The parking system in her building is […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie Robbert, Christopher Penn, and John Wall explore the essential methodologies and tools for digital self-sufficiency. Discover the specific software […]
Read More… from So What? Getting Started Being A Data Prepper
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! This deep dive will reveal how a knowledge graph for AI prevents your favorite models from forgetting crucial details during complex tasks. Mapping […]
This post was originally featured in the March 4th, 2026 newsletter found here: INBOX INSIGHTS: 7D AI Product Launch Framework, Citizen Analyst Part 4 Why We Rebuilt the 7D Product Marketing Launch Framework for the AI Era Everyone’s using generative AI to launch products faster. But faster doesn’t mean better — unless you have a […]
INBOX INSIGHTS: The Job AI Can’t Do, Enterprise AI Part 1 (2026-05-20) :: View in browser 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 The Job AI Can’t Do Block let almost 4,000 people go in February. That’s not a typo. They went […]
Read More… from INBOX INSIGHTS: The Job AI Can’t Do, Enterprise AI Part 1 (2026-05-20)
In this episode, Katie and Chris demystify the latest artificial intelligence buzzwords to reveal the foundational skills you need for success. You will discover why the latest industry buzzword, Requirements Engineering, is a timeless framework for success. By applying these proven principles to your agentic AI workflows, your projects will gain the structure needed to […]
Read More… from In-Ear Insights: What is Requirements Engineering in Agentic AI?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the critical transition from vague prompting to structured management for agentic AI. You’ll learn how to apply human management principles like employee handbooks and standard operating procedures to your AI workflows. You’ll discover why the 5P framework prevents your agents from […]
Read More… from In-Ear Insights: Setting up Agentic AI For Success Part 2, Employee Handbooks
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