So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie, Chris, and John break down the essential six levels of AI proficiency to help you stop comparing yourself to […]
This post was originally featured in the December 17th, 2025 newsletter found here: INBOX INSIGHTS, December 17, 2025: What We Learned About AI, Humanity at Risk The One Thing We Learned About AI in 2025 If you had told me in January that my biggest takeaway from a year dominated by artificial intelligence would be […]
INBOX INSIGHTS: 5P Framework by Trust Insights™, B2B Marketing Writing and AI Part 1 (2026-03-11) :: View in browser 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 (Re)Introducing the 5P Framework by Trust Insights™ I have a confession: I used to think the […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to measure AI proficiency impact beyond speed. You’ll discover why quality matters more than volume when AI accelerates work. You’ll learn a six‑level framework that lets you map your AI skill growth. You’ll see practical steps to protect your role […]
Read More… from In-Ear Insights: Measuring and Improving AI Proficiency
INBOX INSIGHTS: 7D AI Product Launch Framework, Citizen Analyst Part 4 (2026-03-04) :: View in browser 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Why We Rebuilt the 7D Product Marketing Launch Framework for the AI Era Everyone’s using generative AI to launch […]
Read More… from INBOX INSIGHTS: 7D AI Product Launch Framework, Citizen Analyst Part 4 (2026-03-04)
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the AI wars, switching AI, and why relying on a single AI vendor can jeopardize your business continuity. You’ll discover how to build an abstraction layer that lets you swap models without rebuilding your workflows and see practical no‑code tools and […]
Read More… from In-Ear Insights: Switching AI Providers, Backup AI Capabilities
This post was originally featured in the December 10th, 2025 newsletter found here: INBOX INSIGHTS, December 10, 2025: Why Everyone Hates the CEO, End of Year Purchases Why Everyone Hates the CEO I recently spent some time reading through a compilation of anonymous employee feedback from Reddit regarding CEOs at large, global companies. It was… […]
INBOX INSIGHTS: Planning Without Doing, Citizen Analyst Part 3 (2026-02-25) :: View in browser Two things to try out this week: 1. Got a stuck AI project? Try our free AI Readiness Assessment tool. A simple quiz to help predict project success. 2. Wonder how your website is seen by AI? Try our free AI […]
Read More… from INBOX INSIGHTS: Planning Without Doing, Citizen Analyst Part 3 (2026-02-25)
This data was originally featured in the December 10th, 2025 newsletter found here: INBOX INSIGHTS, December 10, 2025: Why Everyone Hates the CEO, End of Year Purchases In this week’s Data Diaries, let’s talk about using generative AI to make smart end-of-year budget decisions. As we head towards the end of the year, one of […]
This post was originally featured in the December 3rd, 2025 newsletter found here: INBOX INSIGHTS, December 3, 2025: Frameworks as Sanity Checks, AI Performance Evaluation Frameworks Aren’t Buzzwords; They’re Your Sanity Check I get a good chuckle out of the running joke that “Katie has a framework for that.” Honestly, it’s usually true. If it’s […]
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