The Strategy You Already Have Isn’t the Problem I want to share something I’ve been hearing on almost every client call for the last six months. It comes in different words, but it’s always the same conversation. Their AI strategy gaps. “We’ve been to the workshops. We had the leadership offsite. We hired a consultant […]
INBOX INSIGHTS: AI Isn’t Your Leadership Team, Responsible AI Part 2 (2026-07-15) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 AI Isn’t Your Leadership Team If you built a “virtual CFO” this year, or a “virtual head of ops,” […]
Read More… from INBOX INSIGHTS: AI Isn’t Your Leadership Team, Responsible AI Part 2 (2026-07-15)
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to separate artificial intelligence speed from actual business value and what we value from humans in an age of AI. You will discover why productivity charts hide critical context that changes everything. You will learn how to spot the difference […]
Read More… from In-Ear Insights: What We Value From Humans In An Age of AI
Your Expertise Is Already a Product. You Just Haven’t Packaged It Yet. Here’s the thing. If you run a consultancy, an agency, or really any knowledge-based business, you have been building products for years. You just didn’t package them as products. You packaged them as “deliverables” inside a consulting engagement and moved on to the […]
INBOX INSIGHTS: What People-First Actually Means, Responsible AI Part 1 (2026-07-08) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 What People-First Actually Means Last week I wrote a LinkedIn post about something called “AI psychosis,” and Chris and I […]
Read More… from INBOX INSIGHTS: What People-First Actually Means, Responsible AI Part 1 (2026-07-08)
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie, Chris, and John break down the actual data and frameworks required to track your brand inside large language models. […]
INBOX INSIGHTS: Activity is Not Performance, Enterprise AI Part 7 (2026-07-01) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Activity Is Not Performance If your CFO can’t see your AI work in a number she already cares about, you […]
Read More… from INBOX INSIGHTS: Activity is Not Performance, Enterprise AI Part 7 (2026-07-01)
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the emerging phenomenon of AI psychosis. You’ll discover how interacting with large language models can impact your mental health and perception of reality. You’ll learn to identify the five specific themes of AI-driven delusions that affect users today. You’ll uncover the […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, the team reveals the future of web optimization and details how autonomous AI agents will soon navigate and interact with […]
This post was originally featured in the March 25th, 2026 newsletter found here: INBOX INSIGHTS: Directing AI, AI Digital Clone Part 1 Moving from Executing to Directing AI If you know me, you know I have opinions about AI replacing people. Strong ones. Loud ones. The kind that earns me the “ranty pants” label on […]
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