Instant Insights

Saw a graphic or a framework in one of our slides and want to grab just that information? We’re publishing some of the most-requested ideas here.

Instant Insights

Instant Insights: The Journey to AI

Artificial intelligence isn’t just a magic wand that we wave at our problems to solve them instantly. Effective, sustainable use of AI within an organization requires companies to embark on a journey towards the use of AI. Below is the journey, from bottom to top, that an organization must take to fully realize the power...

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Instant Insights: The 6C Data Quality Framework

High-quality data is the foundation of all digital business. From service to sales to analytics, in industries from healthcare to consumer goods, data is the bedrock on which business is built. What is high-quality data? Download our Data Quality Framework.   Download the Framework, 224 KB PDF file Got questions about it? Watch our YouTube...

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Instant Insights: Traditional News Volume By Year

One of the key problems in modern marketing is the amount of data created every day. In 2018, it’s estimated we will, as a civilization, create 30 zettabytes of data, a mind-boggling number. To give just a tiny sense of how much and how fast we create data, Trust Insights analyzed the Google News database...

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Instant Insights: MarTech Governance Framework (ISO 38500-2015 Standard)

While it’s commonly cited that the CMO is spending more on IT than the CIO, very little has been done to bring marketing into corporate alignment with governance compared to IT. As a result, marketing technology is a mess at many companies with no clear processes or standards for managing vendors, infrastructure, processes, or people....

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Instant Insights: The Data Science Lifecycle

Proper management of data for analysis, training for machine learning, and insight extraction for business impact isn’t haphazard or random. Working with data has a clear, defined process that adheres to the scientific method - hence the name, data science - and companies who want to make the most of their data must adhere to...

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Instant Insights: Starter Social Schedule

Social media practitioners obsess over the “best time to post” for any given social media channel. No best time exists globally; every audience is different. To find the best days and times for your audience, distribute content evenly around the clock for 30-90 days, then evaluate the days and times when audiences react most. Learn...

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