Statistics 101, Instagram TV Stats, Content Curation Get ready for Google Analytics 4 with an in-depth audit of your existing Google Analytics setup > Every four years, the United States of America gets another big lesson in statistics. In 2000, it was a lesson on data quality. In 2016, it was a lesson in learning […]
{PODCAST} In-Ear Insights: 2020 Instagram TV and Instagram Feed Engagement Stats
In this episode of In-Ear Insights, Katie and Chris discuss the latest findings on Instagram engagement rates, especially for Instagram TV. You’ll learn: How brands fared in 2020 with a global pandemic and multiple, conflicting crises How influencers fared and whether influencers still as powerful What you should do with your social media monitoring strategy […]
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Marketing Analytics, Data Science and Leadership – November 2, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. How to Make Marketing Smarter with HubSpot AI via @paulroetzer Here at Marketing AI Institute, […]
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So What? Content Curation for your Personal Brand
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on Content Curation for your Personal Brand. We walk through why to do […]
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Instagram TV: The Latest Research into 2020 IGTV Stats
Instagram TV is now over two years old and no longer the newborn in the Instagram media family, having been displaced by Reels. That said, a lot has changed in the past year; IGTV is fully integrated into the Instagram core application, and substantial amounts of video content exist for the platform. The question marketers […]
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In The Headlights: October 28, 2020: Google Analytics 4 Architecture, Consumer Data Detectives, Email Newsletter Tracking
Google Analytics 4 Architecture, Consumer Data Detectives, Email Newsletter Tracking Get ready for Google Analytics 4 with an in-depth audit of your existing Google Analytics setup > Let’s talk Google Analytics 4 philosophy. One of the biggest mind shifts to make about it is that it’s no longer a reporting tool. Google Analytics 3 (aka […]
{PODCAST} In-Ear Insights: Consumer Data Detectives
In this week’s In-Ear Insights, Katie and Chris discuss a recent consumer data experience with one vendor sharing data to another vendor without the consumer’s active consent. In this show, you’ll learn what active consent is (and why it matters), how to track down the likely vectors of data sharing, and how marketers should think […]
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Marketing Analytics, Data Science and Leadership – October 26, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading. 4 Data Analytics Tools That Will Revolutionize Marketing In 2021 via @SmartDataCo Data analytics is […]
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So What? Building your personal martech stack part 2
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we continue to focus on helping you build your personal brand. We walk through resolving […]
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In The Headlights, October 21, 2020: Google Analytics 4, Data Processing, Personal Brand MarTech
Google Analytics 4, Data Processing, Personal Brand MarTech Want to start learning data science for marketers? Take our new workshop, Data Science 101 for Marketers > In our Analytics for Marketers Slack group, Jon asked an interesting question: in the analytics lifecycle, I don’t feel like I’m doing much data processing. Can you expand on […]
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