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So What? Applying the Data-Driven Customer Journey

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we discuss what actions to take with your data analysis, as well as the Data-driven customer journey. […]

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Understanding customer needs with a purpose

This content was originally featured in the October 11, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/10/inbox-insights-october-11-2023-understanding-customer-needs-with-purpose-and-data/. Each week when I sit down to write the opening to the newsletter I ask myself, what would be helpful? What does the audience and customers want to hear about? I don’t want to talk (or write) at you. I want […]

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Niche content for the DCJ

Niche content for the customer journey

Do you create niche content? Do you know your customer journey? Have you ever thought of combining the two so that you’re creating niche content for the customer journey? This got me thinking about content planning. In an ideal world, we could be everything to everyone. In the real world, we’re trying to reach our […]

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What Customers Want

What Customers Want

This data was originally featured in the June 30, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/06/inbox-insights-june-30-2021-what-customers-want-ai-distractions-twitter-bios/ In this week’s Data Diaries, we do something a little different. We want to know what customers want, specifically ours. One of the most important things you can do is understand your audience a little better, the people that make up […]

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{PODCAST} In-Ear Insights: Essence of Community Management

{PODCAST} In-Ear Insights: Essence of Community Management

In this episode, Katie and Chris discuss the essence of community management. What makes a community thrive? What harms it to the point of dissolution? How do we ensure the communities we’re building are set up for success? Listen in as they diagnose the Analytics for Marketers community and identify things that could be improved. […]

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{PODCAST} In-Ear Insights: Consumer Data Detectives

In this week’s In-Ear Insights, Katie and Chris discuss a recent consumer data experience with one vendor sharing data to another vendor without the consumer’s active consent. In this show, you’ll learn what active consent is (and why it matters), how to track down the likely vectors of data sharing, and how marketers should think […]

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{PODCAST} In-Ear Insights: Client Retention with Gini Dietrich

In this week’s In-Ear Insights (the Trust Insights podcast), we conclude our series of interviews with successful agency owners. We talk with Gini Dietrich. Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks. She has run and grown an agency for the […]

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{PODCAST} In-Ear Insights: Client Retention with Brooke Sellas

In this week’s In-Ear Insights, we continue our exploration of client retention strategies in the current global crisis. Katie and Chris chat with Brooke Sellas, founder and CEO of B-Squared Media, on her best tips for client retention and loyalty. She delivers insights about which industries are doing more with digital marketing, how she manages […]

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{PODCAST} In-Ear Insights: Client Retention with Jay Baer

In this week’s In-Ear Insights, we continue our focus on client retention with our guest Jay Baer. Join Katie and Chris, along with Jay, as they talk about client retention, what expectations to set, a farming strategy for clients and goodwill, how this crisis is different from the Great Recession, and much more. Learn more […]

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{PODCAST} In-Ear Insights: Client Retention with Mitch Joel

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris talk to fellow agency owner and marketing superstar Mitch Joel. Mitch dishes on what agencies should be doing to retain clients, keep business, and move forward during a global crisis. You’ll learn some of his favorite tips, how to think about your […]

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