What Customers Want

What Customers Want

This data was originally featured in the June 30, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/06/inbox-insights-june-30-2021-what-customers-want-ai-distractions-twitter-bios/ In this week’s Data Diaries, we do something a little different. One of the most important things you can do is understand your audience a little better, the people that make up your audience and their backgrounds and interests. One of […]

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{PODCAST} In-Ear Insights: Essence of Community Management

{PODCAST} In-Ear Insights: Essence of Community Management

In this episode, Katie and Chris discuss the essence of community management. What makes a community thrive? What harms it to the point of dissolution? How do we ensure the communities we’re building are set up for success? Listen in as they diagnose the Analytics for Marketers community and identify things that could be improved. […]

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{PODCAST} In-Ear Insights: Consumer Data Detectives

{PODCAST} In-Ear Insights: Consumer Data Detectives

In this week’s In-Ear Insights, Katie and Chris discuss a recent consumer data experience with one vendor sharing data to another vendor without the consumer’s active consent. In this show, you’ll learn what active consent is (and why it matters), how to track down the likely vectors of data sharing, and how marketers should think […]

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{PODCAST} In-Ear Insights_ Client Retention with Gini Dietrich

{PODCAST} In-Ear Insights: Client Retention with Gini Dietrich

In this week’s In-Ear Insights (the Trust Insights podcast), we conclude our series of interviews with successful agency owners. We talk with Gini Dietrich. Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks. She has run and grown an agency for the […]

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{PODCAST} In-Ear Insights: Client Retention with Brooke Sellas

{PODCAST} In-Ear Insights: Client Retention with Brooke Sellas

In this week’s In-Ear Insights, we continue our exploration of client retention strategies in the current global crisis. Katie and Chris chat with Brooke Sellas, founder and CEO of B-Squared Media, on her best tips for client retention and loyalty. She delivers insights about which industries are doing more with digital marketing, how she manages […]

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{PODCAST} In-Ear Insights: Client Retention with Jay Baer

{PODCAST} In-Ear Insights: Client Retention with Jay Baer

In this week’s In-Ear Insights, we continue our focus on client retention with our guest Jay Baer. Join Katie and Chris, along with Jay, as they talk about client retention, what expectations to set, a farming strategy for clients and goodwill, how this crisis is different from the Great Recession, and much more. Learn more […]

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{PODCAST} In-Ear Insights_ Client Retention with Mitch Joel

{PODCAST} In-Ear Insights: Client Retention with Mitch Joel

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris talk to fellow agency owner and marketing superstar Mitch Joel. Mitch dishes on what agencies should be doing to retain clients, keep business, and move forward during a global crisis. You’ll learn some of his favorite tips, how to think about your […]

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{PODCAST} In-Ear Insights: Two Must-Have Strategies in 2020

{PODCAST} In-Ear Insights: Two Must-Have Strategies in 2020

Own your relationships in 2020. This is the foundation of our strategy for 2020 and something we’ve been shouting from the rooftops to any marketer who will listen. We already know that social media has evolved to pay-to-play. That’s beyond debate at this point; Facebook and Instagram lead the charge of “pay us to talk […]

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Listening to the Voice of the Customer with AI

Customer Experience: Listening to the Voice of the Customer with AI

In this talk from Target Marketing’s All About Marketing Tech conference, Trust Insights co-founder Christopher Penn showed the breadth of modern customer experience and why mapping customer data back to the customer journey is essential for truly understanding your customers. Watch this talk to learn the customer experience data that maps to the journey, why […]

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Brand Reputation

Brand Reputation – When office politics hurt your business

I recently had an experience where my family was unceremoniously asked to stop patronizing a business. Why? There were issues with the staff and the staff no longer wanted to deal with customers that fit a specific profile. We were one of many clients that were asked to stop coming. (I know that’s super vague […]

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