Marketing Insights Archives

Marketing Insights Q&A: How To Do A Social Media Audit

by Katie Robbert | Sep 21, 2018 | Marketing Insights, social media, strategy

How do you do a proper social media audit? There are a lot of steps to a properly done, well constructed social media audit. However, the function of a social media audit is simple. The purpose is to find out what’s working with your social media programs so you...

Marketing Insights Q&A: How to build a strategy for AI?

by cspenn | Sep 14, 2018 | artificial intelligence, Marketing Insights

As part of the “Win with AI” summit I attended recently, we want to talk about creating an AI strategy. How do you how do you put together a strategy for introducing artificial intelligence? Full disclosure, I have an IBM champion and my company Trust...

Marketing Insights Q&A: Left Brain or Right Brain

by cspenn | Sep 7, 2018 | careers, marketing, Marketing Insights

Should marketers focus on developing left brain or right brain skills? Should they focus on analytics or creativity? Neither are focus areas. Typically, you can’t be one or the other exclusively. Most people are a combination of both. These are the attributes...

Marketing Insights Q&A: Social Media for Small Business

by cspenn | Aug 24, 2018 | Marketing Insights, social media

We were asked: “How is a small business supposed to post five or more times a day? How does a small business or solo practitioner even come up with that much content?” This is a really good question because it’s a couple of different questions packed...

Marketing Insights Q&A: Can you market without data?

by Katie Robbert | Aug 17, 2018 | marketing, Marketing Insights

Can you run an effective marketing program without data? Yes, absolutely. Marketing has been around for hundreds of years. Modern marketing certainly has been around for decades. Technically, marketing started when the first store was invented, when a merchant was...

Marketing Insights Q&A: Google Tag Manager and Analytics

by Katie Robbert | Aug 10, 2018 | google analytics, google tag manager, Marketing Insights

We were asked: Is there ever a reason to use Google Analytics tracking codes separate from Google Tag Manager, or should they always be together? Google Tag Manager should always be the way we deliver Google Analytics, without exception. For a brief period in 2016, we...