Marketing Insights Archives - Trust Insights Marketing Analytics Consulting

12 Days of Data 2020, Day 4: Instagram for Influencers Key Metrics

Posted on December 10, 2020 by cspenn

12 Days of Data 2020, Day 4: Instagram for Influencers Key Metrics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see what insights […]

Marketing Insights Q&A: Marketing without Data

Posted on September 23, 2020 by Katie Robbert

Can your marketing be effective without data? Yes, absolutely. Marketing has been around for hundreds of years. Modern marketing certainly has been around for decades. Technically, marketing started when the first store was invented, when a merchant was shouting out his wares to the passers-by. Marketing has functioned without data analysis capabilities for a very […]

What is Marketing Intelligence?

Posted on June 26, 2020 by Katie Robbert

This article first appeared here: https://marketing.toolbox.com/articles/what-is-marketing-intelligence-definition-best-practices-use-cases-and-tools What is Marketing Intelligence? Marketing intelligence is defined as any actionable and data-oriented information that can be used to build an effective marketing strategy. This means data about your customers, your efforts, and your competitors that will help you make informed decisions around the pillars of marketing: product, price, […]

Email Marketing Strategy and Insights: Your Email List Has Decayed 25% in 7 Weeks

Posted on May 8, 2020 by cspenn

Here’s a straightforward email marketing insight: if you’re a B2B marketer who operates in or targets the United States, chances are, your email list is severely damaged. In the last 7 weeks in the United States, unemployment claims totaled more than 33.5 million. For context, the total employed population in the United States is approximately […]

{PODCAST} In-Ear Insights: Finding Product Market Fit

Posted on April 1, 2020 by cspenn

In this episode, Katie and Chris discuss finding product market fit in turbulent economic conditions. How do you determine what constitutes a need versus a want? What are the pain points of a target customer? Listen in for useful tips about finding product-market fit and some key proof points for your product marketing. Listen to […]

{PODCAST} In-Ear Insights: Data-Driven B2B Marketing Personas

Posted on March 11, 2020 by cspenn

In this week’s In-Ear Insights, Katie and Chris answer a mailbag question from Denise: “My question is about UX copywriting. Other than using a service like “crystalknows.com,” how do I know which words and phrases influence a specific buyer persona? Which words or CTAs influence a 35-year-old CTO male who makes craft beers on the […]