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So What? Updating your Media Kit

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? Updating your media kit! We’ll discuss the basics of a media kit, why they’re important, the […]

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In-Ear Insights 2023 Year in Review

In-Ear Insights: 2023 Year in Review

In this week’s In-Ear Insights, Katie and Chris look at 2023 in the rearview mirror in their 2023 year in review. What a year, from GA4 to Generative AI – what did we learn? What’s changed, what stays the same, and what can we look forward to in 2024? Tune in to find out! Watch […]

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12 Days of Data 2023 Day 11 Twitter Alternatives and Social Media

12 Days of Data 2023 Day 11: Twitter Alternatives and Social Media

Introduction Welcome to the 12 Days of Data 2023 Edition, our look back at the data that made marketing in 2023. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for four years straight now…) from an analytics perspective to see what insights we can take […]

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12 Days of Data 2023 Day 6: Top News Stories of 2023

12 Days of Data 2023 Day 6: Top News Stories of 2023

Introduction Welcome to the 12 Days of Data 2023 Edition, our look back at the data that made marketing in 2023. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for four years straight now…) from an analytics perspective to see what insights we can take […]

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12 Days of Data 2023 Day 5 Content Republishing

12 Days of Data 2023 Day 5: Content Republishing

Introduction Welcome to the 12 Days of Data 2023 Edition, our look back at the data that made marketing in 2023. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for four years straight now…) from an analytics perspective to see what insights we can take […]

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12 Days of Data 2023 Day 1 Private Social Media Communities

12 Days of Data 2023 Day 2: Instagram for Brands

Introduction Welcome to the 12 Days of Data 2023 Edition, our look back at the data that made marketing in 2023. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for four years straight now…) from an analytics perspective to see what insights we can take […]

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In-Ear Insights Social Media Marketing Basics for Food & Beverage

In-Ear Insights: Social Media Marketing Basics for Food & Beverage

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss social media marketing and rebuilding a restaurant’s social media presence. They focus on establishing basic consistency first before considering more advanced tactics. They cover the importance of predictability for building trust and meeting audience expectations. You’ll learn an effective approach for […]

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INBOX INSIGHTS, September 20, 2023: Revisiting Marketing Tactics and Strategies

INBOX INSIGHTS: Revisiting Marketing Tactics and Strategies (9/20):: View in browser 👉 Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! Re-Evaluate Your Opinions For most of my life I thought I didn’t like baked apples. Apple pie? No, thank you. Apple crisp? Pass. Apple […]

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Data Science, Analytics, and AI Behind the Save Warrior Nun Campaign

Data Science, Analytics, and AI Behind the Save Warrior Nun Campaign

The Netflix TV series Warrior Nun was cancelled on December 13, 2022. As with so many other shows and franchises, fans of the series took to social media to protest it – but the Warrior Nun fandom took a different approach. Rather than uncoordinated yelling, fans self-organized in what was one of the most interesting […]

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12 Days of Data 2020, Day 4: Instagram for Influencers Key Metrics

12 Days of Data 2020, Day 4: Instagram for Influencers Key Metrics

12 Days of Data 2020, Day 4: Instagram for Influencers Key Metrics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see what insights […]

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