Marketing Insights Archives - Trust Insights Marketing Analytics Consulting

{PODCAST} In-Ear Insights: Finding Product Market Fit

by cspenn | Apr 1, 2020 | marketing, Marketing Insights, strategy

In this episode, Katie and Chris discuss finding product market fit in turbulent economic conditions. How do you determine what constitutes a need versus a want? What are the pain points of a target customer? Listen in for useful tips about finding product-market fit...

How Many People Watch Instagram Stories Daily? The Latest Research

by cspenn | Mar 13, 2020 | analytics, instagram, market research, marketing, marketing analytics, Marketing Insights, social media

Facebook’s implementation of Snapchat’s Stories format is nearly ubiquitous, but no place has gained more traction among marketers for the Stories format as Instagram. Since their introduction in 2016, Instagram Stories have dominated search trends about...

{PODCAST} In-Ear Insights: Data-Driven B2B Marketing Personas

by cspenn | Mar 11, 2020 | b2b, data analytics, data science, Marketing Insights, podcast

In this week’s In-Ear Insights, Katie and Chris answer a mailbag question from Denise: “My question is about UX copywriting. Other than using a service like “crystalknows.com,” how do I know which words and phrases influence a specific buyer...

{PODCAST} In-Ear Insights: Quarterly Review and Planning

by cspenn | Jul 3, 2019 | analytics, management, marketing, Marketing Insights, planning, podcast

In this episode of In-Ear Insights, Katie and Chris discuss quarterly review and planning. When you do your quarterly review of marketing metrics, what do you look at? How do you strategize? What insights do you glean? As mentioned in the show, this week’s...

Fun with Forecasting: Cheese of the Week Predictive Analytics

by cspenn | Jun 4, 2019 | analytics, machine learning, marketing, Marketing Insights, predictive

Who loves cheese? Lots of people love cheese and it’s National Cheese Day here in the US. We’re showcasing a fun way to see predictive analytics in action, with Cheese of the Week. Cheese of the Week uses public search data, forecasted 52 weeks in advance...

Predicting Traffic for B2B Content: A Trust Insights/BuzzSumo Study

by cspenn | Apr 12, 2019 | analytics, artificial intelligence, content, data science, machine learning, marketing, Marketing Insights, marketing technology, predictive, predictive analytics

As marketers, especially B2B marketers, we care about many metrics. We like followers and audiences, we enjoy people caring and sharing our content, but we really love traffic to our own media properties. Why? The closer we can measure towards the bottom of the...