12 Days of Data 2020, Day 3: Instagram for Brands Key Metrics
12 Days of Data 2020, Day 3: Instagram for Brands Key Metrics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective...
Instagram TV: The Latest Research into 2020 IGTV Stats
Instagram TV is now over two years old and no longer the newborn in the Instagram media family, having been displaced by Reels. That said, a lot has changed in the past year; IGTV is fully integrated into the Instagram core application, and substantial amounts of...
Marketing Insights Q&A: Marketing without Data
Can your marketing be effective without data? Yes, absolutely. Marketing has been around for hundreds of years. Modern marketing certainly has been around for decades. Technically, marketing started when the first store was invented, when a merchant was shouting out...
Top 5 Problems in Taking Events Virtual
With the cancellation of nearly all live events the difference of in person versus virtual is felt by everyone who tries to put on, be part of, or attend a show. As a cynical New Englander wanting to complain about “Why Virtual Events Suck” I’m...
What is Marketing Intelligence?
This article first appeared here: https://marketing.toolbox.com/articles/what-is-marketing-intelligence-definition-best-practices-use-cases-and-tools What is Marketing Intelligence? Marketing intelligence is defined as any actionable and data-oriented information that...Free Weekly Newsletter
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