Marketing Insights Archives - Trust Insights Marketing Analytics Consulting

{PODCAST} In-Ear Insights: Quarterly Review and Planning

by cspenn | Jul 3, 2019 | analytics, management, marketing, Marketing Insights, planning, podcast

In this episode of In-Ear Insights, Katie and Chris discuss quarterly review and planning. When you do your quarterly review of marketing metrics, what do you look at? How do you strategize? What insights do you glean? As mentioned in the show, this week’s...

Fun with Forecasting: Cheese of the Week Predictive Analytics

by cspenn | Jun 4, 2019 | analytics, machine learning, marketing, Marketing Insights, predictive

Who loves cheese? Lots of people love cheese and it’s National Cheese Day here in the US. We’re showcasing a fun way to see predictive analytics in action, with Cheese of the Week. Cheese of the Week uses public search data, forecasted 52 weeks in advance...

Predicting Traffic for B2B Content: A Trust Insights/BuzzSumo Study

by cspenn | Apr 12, 2019 | analytics, artificial intelligence, content, data science, machine learning, marketing, Marketing Insights, marketing technology, predictive, predictive analytics

As marketers, especially B2B marketers, we care about many metrics. We like followers and audiences, we enjoy people caring and sharing our content, but we really love traffic to our own media properties. Why? The closer we can measure towards the bottom of the...

Attribution Part 1: Why light up the dark data around attribution?

by John Wall | Apr 5, 2019 | Marketing Insights, sales

Modern sales and marketing have brought us the concept of attribution – the process of answering “what activities are the best at bringing us sales?” We ask because we have a problem: a limited amount of funds to spend acquiring customers. By tracking the path...

New Research: Social Media Influencer Benchmarks for Instagram, Facebook, and Twitter

by cspenn | Mar 15, 2019 | analytics, marketing, Marketing Insights, social media

For our one-year anniversary, we contemplated many ways to celebrate. Cake. Self-indulgent blog posts filled with navel gazing. Office party. All the things companies normally do to celebrate a milestone. The catch is, of course, that these things matter to no one...

How Much Do Hashtags Matter on Facebook and Instagram?

by cspenn | Feb 22, 2019 | analytics, facebook, instagram, marketing, Marketing Insights, social media

One of the perennial questions asked by social media marketers is, how much do hashtags matter? Should we use them? How many? After all, we’ve all see Instagram posts that are #unreadable #because #of #how #many #hashtags #are #crammed #into #the #post. Is this...