You’re Not Stuck in AI Pilot Purgatory. You’re Hiding In It. A pilot is not a commitment, and that is the whole problem. You haven’t been stuck in pilot purgatory. You have been hiding in it. I want to say that as plainly as I can. The pilots are not the problem. Most of them […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss a shifting content landscape where algorithms act as your primary readers. You’ll discover why machines consume your content while humans scroll feeds. You’ll learn how to transform any written idea into audio, video, and short clips during your regular workflow. You’ll […]
Read More… from In-Ear Insights: AI Forward Content Remixing
In this week’s Data Diaries, it’s time to take a look at marketing hiring demand from the selected sample of Indeed.com’s 6 major indices. What’s happening in the world of marketing hiring? It’s been a bit more than two months since we’ve taken a look at the hiring demand in marketing; the last time we […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we explore the new frontier of measuring Competitive Relevance in GEO. You will discover how to master brand visibility within […]
Read More… from So What? Measuring Competitive Relevance in GEO
This data was originally featured in the February 4th, 2026 newsletter found here: INBOX INSIGHTS: Who Owns AI, Marketing Jobs Report In this week’s Data Diaries, let’s take a look at what’s happening in the job market. With the federal government shutdown as of the time of this writing, we have to focus on private […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! You’ll discover the method to determine if your brand faces a GEO problem by examining search data. This investigation reveals connections between content […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! The Trust Insights team walks you through how to build an agentic AI marketing strategy that transforms your chaotic data into clear roadmaps. […]
Read More… from So What? Marketing Strategy Review with Agentic AI
This post was originally featured in the July 30th, 2025 newsletter found here: INBOX INSIGHTS, July 30, 2025: AI Integration, Google Tag Gateway Where to Start with AI Integration Last month, I watched a friend’s team spend three weeks trying to connect their new lead scoring LLM to their existing CRM system. What should have […]
This post was originally featured in the May 28th, 2025 newsletter found here: INBOX INSIGHTS, May 28, 2025: When AI-First Goes Wrong, Using AI on Your Dark Data When AI-First Goes Spectacularly Wrong: Part 1 Last week, we talked about why leading with fear doesn’t make you a leader. If you missed that issue, you can […]
INBOX INSIGHTS: When AI-First Goes Wrong Part 4, Helping AI Read Text with Markdown (2025-06-18) :: View in browser 👉 Download our new, free AI-Ready Marketing Strategy Kit! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 How to Build AI Partnerships That Actually Work: Your Implementation Roadmap If you missed our analysis […]
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