No one disputes that video is an essential part of content marketing today. According to the most recent Internet Minute statistics, YouTube users alone watch 4.3 million videos every 60 seconds. YouTube is commonly cited as the second largest search engine in the world, with users looking for instructions on how to do nearly everything […]
Marketing Insights Q&A: What is the best advice for a marketer just starting out?
Welcome to another Marketing Insights Q&A. Today’s question we’re answering is: What is the best advice for a marketing just starting out? To answer this, we’ll talk through the three Ps: People: your personal network of people smarter and better than you as well as your peers Process: your golden cookbook of strategies, tactics, and […]
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Data in the Headlights, 6 June 2018
For all who endured the race to readiness for GDPR, we salute you. GDPR’s relatively quiet launch may have opened the door to more regulation. Why? On one hand, it came and went without immediate, world-ending consequences. On the other hand, continued findings of data abuse by major companies like Facebook encourage even the least-qualified […]
Marketing Insights Q&A: Digital Channel Strategy
Welcome to another Marketing Insights Q&A. Today’s question we’re answering is: Does every brand have to have a presence on all the digital channels, or does it have the liberty to choose a few? Example, should we invest in social media, search engine marketing, search optimization, video marketing etc. at the same time? Two answers to […]
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Data in the Headlights, May 2018
Change is in the air as we roll into the summer. This month, we’ve got brand new data from over 8 million Facebook posts to share with you – what’s working on Facebook right now. You’ll find that in our Bright Idea just below. We’re also booking miniature mastermind groups for four people or less […]
How AI Will Change Marketing Forever @ Next10X Conference
Our presentation from the NEXT10X Conference 2018 is below, in both video and PDF format. (click to download, 4.4 MB) Can’t see anything? Watch it on YouTube here. Just the slides: Interested in a predictive forecast of your own? Order one now: https://www.trustinsights.ai/services/insights-predict/marketing-gps-predictive-forecast/ Want to chat about your existing analytics issues? Grab a Table for […]
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Data in the Headlights: April 2018
Welcome to another issue of Data in the Headlights. In this issue, the exclusive dataset for you is an influencer analysis of the recent RSA Conference. This security conference is one of the largest in the world, and is a who’s who of people in the cybersecurity and technology world. Conferences are one of our […]
Understanding Employee Sentiment at Scale With Machine Learning
Are you drowning in reviews? If you’re a business that has reviews on sites like TripAdvisor, Yelp, Glassdoor, the answer is yes. You’ve got reviews and people are leaving their opinions – very, very blunt, honest feedback about your business. The bigger your brand is, the more of these you have. Listening to customers and […]
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Fighting Dark Data with CEO Katie Robbert
What is dark data, and how do we combat it? In this episode of The Difference, the podcast of sister company Brain+Trust Partners, listen to Trust Insights CEO Katie Robbert as she discusses dark data, organizational theory, and how effectively managing the people creating the data is the fastest path to lighting up dark data. […]
How Machine Learning Fixed LinkedIn Share Counts
On February 7, 2018, the social networking service LinkedIn made the following pronouncement: The Share on LinkedIn plugin, also known as the inShare plugin, will no longer display the counter that shows the number of shares. The share count on its own doesn’t fully reflect the impact that a piece of content delivers, and we […]
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