strategy Archives - Trust Insights Marketing Analytics Consulting

Recycling and Upcycling Content Marketing

by cspenn | Aug 7, 2020 | content, content marketing, marketing, marketing technology, strategy

In the wake of our recent webinar and AMA on content marketing and AI, one of the persistent questions folks have is, “well, what if I don’t have access to sophisticated AI tools to generate content at scale? How can I compete?”. This is a perfectly valid question,...

{PODCAST} In-Ear Insights: Evaluating New Technologies

by cspenn | Jul 22, 2020 | artificial intelligence, marketing technology, podcast, strategy

Based on a question from our analytics community, in this episode of In-Ear Insights, Katie and Chris tackle the challenges of new technology. When a new piece of technology makes a big splash, how do we evaluate it? How should we assess whether it’s right for...

{PODCAST} In-Ear Insights: Marketing Strategy on a Shoestring Budget

by cspenn | Jun 24, 2020 | analytics, google analytics, google data studio, marketing, strategy

What data should you look at to decide marketing strategy? How do you use that data with a shoestring budget during leaner times? In this episode, Katie and Chris walk through common Google Analytics metrics that lend themselves well to marketing strategy decisions,...

Should You Do Marketing Activities for “Exposure”?

by cspenn | Jun 12, 2020 | marketing, strategy

We’ve all heard it before: “It’s great exposure”, and its many variants. These requests come from fellow marketers asking for us to participate in something – speaking at a conference, writing a guest blog post, appearing on a podcast, and inevitably, the...

The Return of Inbound Marketing Strategy

by cspenn | May 1, 2020 | inbound marketing, marketing, SEO, social media, strategy

Inbound marketing was created out of necessity. Back in 2006, Brian Halligan and Dharmesh Shah started Hubspot and championed the concept of inbound marketing, the idea that customers would use digital technologies to seek companies out, rather than companies chasing...

{PODCAST} In-Ear Insights: Finding Product Market Fit

by cspenn | Apr 1, 2020 | marketing, Marketing Insights, strategy

In this episode, Katie and Chris discuss finding product market fit in turbulent economic conditions. How do you determine what constitutes a need versus a want? What are the pain points of a target customer? Listen in for useful tips about finding product-market fit...