Instant Insights The Beginners Generative AI Starter Kit 12

The Problem With Using Jargon – Part 1

This content was originally featured in the February 14th, 2024 newsletter found here: INBOX INSIGHTS, FEBRUARY 14, 2024: THE PROBLEM WITH JARGON, GA4 DIAGNOSTICS Jargon can make people feel less intelligent. Sometimes it’s weaponized to keep people down. Many who use it struggle to communicate without it. Being in business and tech, I run into […]

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Copy of Third Party LinkedIn 9

Focus on the Process, Not the Outcomes

This content was originally featured in the January 3rd, 2024 newsletter found here: INBOX INSIGHTS, JANUARY 3, 2024: PROCESS OVER OUTCOME, DATA AS AN AI ADVANTAGE Ah, the new year. A fresh start for everyone, whether you asked for it or not. Metrics roll over, expectations are reset, and resolutions are made. We often pressure […]

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Copy of Third Party LinkedIn 2

Embracing Failure: Why We Shy Away But Shouldn’t

This content was originally featured in the December 6th, 2023 newsletter found here: Embracing Failure A couple weeks ago, I started the conversation about how we only sort of talk about failure. And then I asked you to help me understand why we are so cagey about it. We are comfortable talking about failure at a […]

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In-Ear Insights Generative AI Business Continuity Planning

In-Ear Insights: Generative AI Business Continuity Planning

In this early episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI business continuity, the recent drama at OpenAI and what it means for businesses relying on their AI services. We talk about the importance of having backup plans and avoiding putting all your eggs in one basket when it […]

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In-Ear Insights ADD AI TO EVERYTHING CEO AI STRATEGY

In-Ear Insights: Add AI To Everything? CEO AI Strategy

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss CEO AI strategy and whether businesses should add AI to everything just because it’s trendy. They explain why following directives to “AI-ify everything” can backfire, and share a smarter approach using processes like creating user stories and the Trust Insights 5P […]

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In-Ear Insights CMO Survey, AI, and 2024 Marketing Budgets

In-Ear Insights: CMO Survey, AI, and 2024 Marketing Budgets

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the peculiar budget cuts that CMOs are making for 2024 marketing budgets and how it will impact marketing teams. We talk about the surprising reductions in spending for CRM, customer experience, and brand building. We analyze the disconnect between using AI […]

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INBOX INSIGHTS, September 20, 2023: Revisiting Marketing Tactics and Strategies

INBOX INSIGHTS: Revisiting Marketing Tactics and Strategies (9/20):: View in browser 👉 Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! Re-Evaluate Your Opinions For most of my life I thought I didn’t like baked apples. Apple pie? No, thank you. Apple crisp? Pass. Apple […]

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In-Ear Insights How To Market Boring Products

In-Ear Insights: How to Market Boring Products

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the challenge of marketing products and services that are considered boring or mundane. They emphasize the importance of identifying the right audience for such products and reframing the marketing approach to make it more appealing to that specific audience. They provide […]

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IN-EAR INSIGHTS THREE NECESSITIES FOR A NEW BUSINESS

In-Ear Insights: Three Necessities for a New Business

In this week’s In-Ear Insights, Katie and Chris explore the three necessities for starting a new business. What three things, if you had to start over from scratch, would you need to make your business successful? You’ll learn what those necessities are, why they matter, and how to apply them to your business, whether it’s […]

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THIRD PARTY RELATIONSHIP MANAGEMENT

In-Ear Insights: Third Party Relationship Management

In this week’s In-Ear Insights, Katie and Chris talk vendor and partner management, aka third party relationship management. What is it? How do you choose vendors and partners who fit your requirements best? How do you position yourself as the vendor of choice? Tune in to find out! [podcastsponsor] Watch the video here: Can’t see […]

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