strategy Archives - Trust Insights Marketing Analytics Consulting

How to create a strategic plan

Posted on February 3, 2022 by Katie Robbert

I’ve seen a lot of chatter about what strategy is and isn’t recently. Creating a strategic plan doesn’t need complicated. It’s is not something that only executives can create behind closed doors. I want to give you a way to create a strategic plan in a way that is very straightforward. I like to keep […]

{PODCAST} In-Ear Insights: Content Marketing Strategy

Posted on February 2, 2022 by cspenn

In this week’s In-Ear Insights, Katie and Chris dig into the four pillars of content marketing strategy – creation, distribution, amplification, and performance. You’ll also learn about why backlinks are so important to both SEO and content marketing generally. Tune in now! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen […]

What’s Your MarTech Backup Plan?

Posted on November 9, 2021 by cspenn

Cold open originally featured in the January 27, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-27-2021-martech-backups-federal-reserve-bank-data-seo-for-customer-retention/ What’s Your MarTech Backup Plan? I’ve noticed with an alarming increase in frequency in the last few months that some of the major cloud infrastructure providers – Amazon’s AWS and Google Cloud chief among them – have been having more interruptions. We […]

{PODCAST} In-Ear Insights: Budgeting Appropriately for Marketing Strategy

Posted on November 3, 2021 by cspenn

In this week’s In-Ear Insights, we answer a question from Janine at a recent webinar who asked how to persuade decision-makers to invest in a more comprehensive marketing program. We talk through some conceptual frameworks to help marketers and executives understand different levels of investment needed to make marketing succeed holistically – and when you […]

{PODCAST} In-Ear Insights: Common Marketing Metrics and B2B Marketing Strategy

Posted on September 8, 2021 by cspenn

In this episode of In-Ear Insights, Katie and Chris discuss the alphabet soup of some common marketing metrics – CPM, CPC, CPA, ROAS, ROI, and CLV – what they mean, when they apply, and how to interpret them. How do you organize these metrics to tell a coherent story about the customer experience, and what […]

{PODCAST} In-Ear Insights: Mid-Year Goal Checkup and Planning

Posted on July 7, 2021 by cspenn

In this week’s In-Ear Insights, Katie and Chris pause to take a look back at the first half of the year. What should you be thinking about at the midpoint of the calendar year, and how does that thinking inform your goals for the rest of the year? What do you do when you’re behind […]

{PODCAST} In-Ear Insights: Lessons Learned From 3 Years in Business

Posted on March 24, 2021 by cspenn

In this episode, Katie and Chris discuss the lessons learned after three years of being in business. What things went well? What things surprised us? What would we do differently? What’s on the horizon? For entrepreneurs and the curious, lots of takeaways about building a company from scratch. Watch the video here: Can’t see anything? […]

{PODCAST} In-Ear Insights: Marketing Operations During a Crisis

Posted on January 13, 2021 by cspenn

In this episode of In-Ear Insights, Katie and Chris talk through how to make marketing operations during a crisis. When big, macro events have the world talking, what’s appropriate and what’s not when it comes to marketing? How should marketing leaders weigh the different operational decisions? Watch the video here: Can’t see anything? Watch it […]

{PODCAST} In-Ear Insights: Content Formats and Reducing Friction

Posted on January 6, 2021 by cspenn

In this episode of In-Ear Insights, Katie and Chris tackle the disconnect between what marketers think is hot versus what customers actually want. Do people really want more time on their screens? Do people need more meetings on their calendars? Watch or listen to find out the results of a survey and how content strategy […]

{PODCAST} In-Ear Insights: 2020 Year in Review

Posted on December 23, 2020 by cspenn

In this week’s In-Ear Insights, Katie and Chris look at the year that was: the highs, the lows, the lessons learned. What allowed companies to survive? What doomed others? How did some of our beloved practices like forecasting fare? And what should we think about changing for 2021? Pull up a chair, grab your beverage […]

Category: strategy