Cold open originally featured in the January 27, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-27-2021-martech-backups-federal-reserve-bank-data-seo-for-customer-retention/ What’s Your MarTech Backup Plan? I’ve noticed with an alarming increase in frequency in the last few months that some of the major cloud infrastructure providers – Amazon’s AWS and Google Cloud chief among them – have been having more interruptions. We […]
In this week’s In-Ear Insights, we answer a question from Janine at a recent webinar who asked how to persuade decision-makers to invest in a more comprehensive marketing program. We talk through some conceptual frameworks to help marketers and executives understand different levels of investment needed to make marketing succeed holistically – and when you […]
In this episode of In-Ear Insights, Katie and Chris discuss the alphabet soup of some common marketing metrics – CPM, CPC, CPA, ROAS, ROI, and CLV – what they mean, when they apply, and how to interpret them. How do you organize these metrics to tell a coherent story about the customer experience, and what […]
In this week’s In-Ear Insights, Katie and Chris pause to take a look back at the first half of the year. What should you be thinking about at the midpoint of the calendar year, and how does that thinking inform your goals for the rest of the year? What do you do when you’re behind […]
In this episode, Katie and Chris discuss the lessons learned after three years of being in business. What things went well? What things surprised us? What would we do differently? What’s on the horizon? For entrepreneurs and the curious, lots of takeaways about building a company from scratch. Watch the video here: Can’t see anything? […]
In this episode of In-Ear Insights, Katie and Chris talk through how to make marketing operations during a crisis. When big, macro events have the world talking, what’s appropriate and what’s not when it comes to marketing? How should marketing leaders weigh the different operational decisions? Watch the video here: Can’t see anything? Watch it […]
In this episode of In-Ear Insights, Katie and Chris tackle the disconnect between what marketers think is hot versus what customers actually want. Do people really want more time on their screens? Do people need more meetings on their calendars? Watch or listen to find out the results of a survey and how content strategy […]
In this week’s In-Ear Insights, Katie and Chris look at the year that was: the highs, the lows, the lessons learned. What allowed companies to survive? What doomed others? How did some of our beloved practices like forecasting fare? And what should we think about changing for 2021? Pull up a chair, grab your beverage […]
In this week’s In-Ear Insights, Katie and Chris evaluate what marketing tactics are worth doing and not doing, based on data, experience, and company values. Learn how we decide what events to speak at, what podcasts to guest on, and more. You’ll see a practical use for attribution analysis when it comes to making very […]
In this episode of In-Ear Insights, Katie and Chris tackle the challenges you’ve listed in our quarterly survey, especially around scaling your marketing, lead generation, and dealing with incredible uncertainty. How do we scale? How do we generate more leads? Tune in to find out! Watch the video here: Can’t see anything? Watch it on […]
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