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{PODCAST} In-Ear Insights: Pumpkin Spice Marketing Planning

by cspenn | Aug 28, 2019 | management, marketing, planning, podcast, strategy

Just kidding. This episode is about marketing planning, marketing strategy, and marketing budgeting. As autumn rolls around, companies begin the extensive planning process for the coming calendar year, and one of the most searched-terms during the next 6 weeks is...

{PODCAST} In-Ear Insights: Agile Marketing Best Practices

by cspenn | Aug 7, 2019 | agile, management, marketing, strategy

In this episode of In-Ear Insights, Katie and Chris review the basics of agile marketing: What agile marketing is Where agile marketing came from What practices are easiest to adopt for marketers Sprint planning Scrums Kanban boards Standups What marketers should know...

5 Ways Your AI Projects Fail, Part 2: Strategic AI Failures

by cspenn | Aug 2, 2019 | artificial intelligence, machine learning, strategy

Introduction The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray. That’s part of the reason that the 2019 Price Waterhouse CEO Survey shows fewer than half of US companies are...

How To Make the Most of Prime Day for Amazon Affiliate Marketers

by cspenn | Jul 12, 2019 | affiliate marketing, amazon, marketing, strategy

Disclosure: you bet your bottom dollar that every Amazon link in this post is an affiliate link, for which Trust Insights earns a commission on anything you purchase. Amazon’s next Prime Day is almost upon us, and we wanted to make sure marketers like you have...

{PODCAST} In-Ear Insights: Combatting the Summer Slowdown

by cspenn | Jun 26, 2019 | marketing, marketing technology, podcast, professional development, strategy, training

In this episode of In-Ear Insights, Katie and Chris talk the summer slowdown, the time of year when B2B marketers face ever-increasing out of office autoreplies and campaign performance historically drops. What should you do as a marketer during the known slow...

{PODCAST} In-Ear Insights: When Not to Use Google Data Studio Dashboards

by cspenn | May 22, 2019 | dashboards, data science, google data studio, marketing, strategy, visualization

In this episode of In-Ear Insights, Katie and Chris discuss when dashboards like Google Data Studio are the best choice and especially when they’re not the best choice for getting insights out of data. What do dashboards do well, and what do they do poorly?...