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{PODCAST} In-Ear Insights: Marketing Operations During a Crisis

by cspenn | Jan 13, 2021 | marketing, marketing operations, podcast, strategy

In this episode of In-Ear Insights, Katie and Chris talk through how to make marketing operations during a crisis. When big, macro events have the world talking, what’s appropriate and what’s not when it comes to marketing? How should marketing leaders...

{PODCAST} In-Ear Insights: Content Formats and Reducing Friction

by cspenn | Jan 6, 2021 | analytics, marketing, marketing analytics, podcast, strategy

In this episode of In-Ear Insights, Katie and Chris tackle the disconnect between what marketers think is hot versus what customers actually want. Do people really want more time on their screens? Do people need more meetings on their calendars? Watch or listen to...

{PODCAST} In-Ear Insights: 2020 Year in Review

by cspenn | Dec 23, 2020 | management, marketing, podcast, strategy

In this week’s In-Ear Insights, Katie and Chris look at the year that was: the highs, the lows, the lessons learned. What allowed companies to survive? What doomed others? How did some of our beloved practices like forecasting fare? And what should we think...

{PODCAST} In-Ear Insights: Data-Driven Marketing Tactics

by cspenn | Dec 16, 2020 | analytics, marketing, marketing analytics, podcast, strategy

In this week’s In-Ear Insights, Katie and Chris evaluate what marketing tactics are worth doing and not doing, based on data, experience, and company values. Learn how we decide what events to speak at, what podcasts to guest on, and more. You’ll see a...

{PODCAST} In-Ear Insights: 2021 Marketing Challenges

by cspenn | Dec 9, 2020 | marketing, podcast, strategy

In this episode of In-Ear Insights, Katie and Chris tackle the challenges you’ve listed in our quarterly survey, especially around scaling your marketing, lead generation, and dealing with incredible uncertainty. How do we scale? How do we generate more leads?...

{PODCAST} In-Ear Insights: Shiny Object Syndrome and Tech Arrogance

by cspenn | Oct 7, 2020 | artificial intelligence, machine learning, management, marketing, organizational theory, podcast, strategy

In this week’s In-Ear Insights, Katie and Chris discuss shiny object syndrome, blind spots in your marketing technology (especially around AI and machine learning) and how arrogance can lead to substantial technical problems in your tech stack and company...