strategy Archives - Trust Insights Marketing Analytics Consulting

The Return of Inbound Marketing Strategy

by cspenn | May 1, 2020 | inbound marketing, marketing, SEO, social media, strategy

Inbound marketing was created out of necessity. Back in 2006, Brian Halligan and Dharmesh Shah started Hubspot and championed the concept of inbound marketing, the idea that customers would use digital technologies to seek companies out, rather than companies chasing...

{PODCAST} In-Ear Insights: Finding Product Market Fit

by cspenn | Apr 1, 2020 | marketing, Marketing Insights, strategy

In this episode, Katie and Chris discuss finding product market fit in turbulent economic conditions. How do you determine what constitutes a need versus a want? What are the pain points of a target customer? Listen in for useful tips about finding product-market fit...

Training Your Machine Learning Model with Your “Day In The Life”

by John Wall | Feb 28, 2020 | machine learning, strategy

I remember years ago when I was talking with Mike Volpe and he said with a bit of frustration “Marketers are lazy.” This is a problem since training a machine learning model for any kind of marketing is a lot of labor. Of course, you have to keep in mind...

{PODCAST} In-Ear Insights: Two Must-Have Strategies in 2020

by Katie Robbert | Dec 31, 2019 | content marketing, customer experience, podcast, strategy

Own your relationships in 2020. This is the foundation of our strategy for 2020 and something we’ve been shouting from the rooftops to any marketer who will listen. We already know that social media has evolved to pay-to-play. That’s beyond debate at this point;...

12 Days of Data, Day 12: 2020 Email and Marketing Campaign Calendar

by cspenn | Dec 24, 2019 | 12 Days of Data, email, marketing, strategy

Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and...

{PODCAST} In-Ear Insights: Measuring Influencer Marketing with SEO Metrics

by cspenn | Oct 23, 2019 | influencer marketing, marketing, podcast, SEO, strategy

In this week’s In-Ear Insights, Katie and Chris talk about the declining impact and availability of social media metrics when it comes to influencer marketing. As data becomes harder to get ahold of, what are our options? The answer: SEO. Using SEO and traffic...