strategy Archives - Trust Insights Marketing Data & Analytics Consulting

{PODCAST} In-Ear Insights: Fixing The Marketing Funnel

by cspenn | Apr 3, 2019 | analytics, marketing, marketing technology, strategy

In this episode of In-Ear Insights, Katie and Chris take you behind the scenes as they examine first quarter marketing data. Listen in as they audit Trust Insights’ own marketing data, identify weak spots, determine a course of action, and look at ways to gather...

{PODCAST} In-Ear Insights: Conference and Event Content Marketing

by cspenn | Mar 6, 2019 | conferences, content, events, marketing, strategy

In this episode of In-Ear Insights, Katie and Chris talk through what marketers should do to prepare for and make the most of event and conference marketing. What should marketers prepare in advance? How do you network effectively at events? Listen in as they discuss...

Thinking Outside the Box: Google Analytics

by cspenn | Feb 8, 2019 | analytics, google analytics, strategy

One of the most common business cliches is “think outside the box”. Executives who’ve run out of ideas often tell each other and their subordinates to think outside the box, but what exactly are we supposed to do? What is The Box? If we don’t know or don’t define what...

Tips for Using Data to Survive End-Of-Year Planning

by Katie Robbert | Jan 4, 2019 | google analytics, google tag manager, marketing, planning, strategy

This post was originally published on Spin Sucks It’s the most wonderful time of the year… …for annual planning! Well, it’s Q4, and everyone is scrambling to create their plan for January 1st. New Year, New You. What’s the deal with that? I equate annual planning to...

{PODCAST} In-Ear Insights: 2019 Marketing Planning

by cspenn | Jan 3, 2019 | marketing, planning, strategy

It’s the new year, a new, fresh start. While self-help folks will debate the semantics of whether a new year really is a new you or not, the reality in the business world is that a new year means new plans, new goals and targets to hit, new budgets, and new...

{PODCAST} In-Ear Insights: 2019 Planning and Predictive Analytics

by cspenn | Dec 19, 2018 | analytics, marketing, planning, predictive analytics, strategy

In this episode of In-Ear Insights, cofounders Katie Robbert and Christopher Penn discuss predictive analytics as a planning tool for your 2019 marketing. What data should you use? How should you approach a predictive analytics project? How much planning should go...