Recycling and Upcycling Content Marketing
In the wake of our recent webinar and AMA on content marketing and AI, one of the persistent questions folks have is, “well, what if I don’t have access to sophisticated AI tools to generate content at scale? How can I compete?”. This is a perfectly valid question,...
{PODCAST} In-Ear Insights: Evaluating New Technologies
Based on a question from our analytics community, in this episode of In-Ear Insights, Katie and Chris tackle the challenges of new technology. When a new piece of technology makes a big splash, how do we evaluate it? How should we assess whether it’s right for...
{PODCAST} In-Ear Insights: Marketing Strategy on a Shoestring Budget
What data should you look at to decide marketing strategy? How do you use that data with a shoestring budget during leaner times? In this episode, Katie and Chris walk through common Google Analytics metrics that lend themselves well to marketing strategy decisions,...
Should You Do Marketing Activities for “Exposure”?
We’ve all heard it before: “It’s great exposure”, and its many variants. These requests come from fellow marketers asking for us to participate in something – speaking at a conference, writing a guest blog post, appearing on a podcast, and inevitably, the...
The Return of Inbound Marketing Strategy
Inbound marketing was created out of necessity. Back in 2006, Brian Halligan and Dharmesh Shah started Hubspot and championed the concept of inbound marketing, the idea that customers would use digital technologies to seek companies out, rather than companies chasing...Free Weekly Newsletter
Subscribe to our free weekly newsletter on data science, analytics, machine learning, and AI for marketing:
In-Ear Insights
Subscribe to our Podcast!
Get Social
Find us on these social media networks:
