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{PODCAST} In-Ear Insights: Mid-Year Goal Checkup and Planning

by cspenn | Jul 7, 2021 | marketing, podcast, strategy

In this week’s In-Ear Insights, Katie and Chris pause to take a look back at the first half of the year. What should you be thinking about at the midpoint of the calendar year, and how does that thinking inform your goals for the rest of the year? What do you do...

{PODCAST} In-Ear Insights: Lessons Learned From 3 Years in Business

by cspenn | Mar 24, 2021 | podcast, strategy

In this episode, Katie and Chris discuss the lessons learned after three years of being in business. What things went well? What things surprised us? What would we do differently? What’s on the horizon? For entrepreneurs and the curious, lots of takeaways about...

{PODCAST} In-Ear Insights: Marketing Operations During a Crisis

by cspenn | Jan 13, 2021 | marketing, marketing operations, podcast, strategy

In this episode of In-Ear Insights, Katie and Chris talk through how to make marketing operations during a crisis. When big, macro events have the world talking, what’s appropriate and what’s not when it comes to marketing? How should marketing leaders...

{PODCAST} In-Ear Insights: Content Formats and Reducing Friction

by cspenn | Jan 6, 2021 | analytics, marketing, marketing analytics, podcast, strategy

In this episode of In-Ear Insights, Katie and Chris tackle the disconnect between what marketers think is hot versus what customers actually want. Do people really want more time on their screens? Do people need more meetings on their calendars? Watch or listen to...

{PODCAST} In-Ear Insights: 2020 Year in Review

by cspenn | Dec 23, 2020 | management, marketing, podcast, strategy

In this week’s In-Ear Insights, Katie and Chris look at the year that was: the highs, the lows, the lessons learned. What allowed companies to survive? What doomed others? How did some of our beloved practices like forecasting fare? And what should we think...

{PODCAST} In-Ear Insights: Data-Driven Marketing Tactics

by cspenn | Dec 16, 2020 | analytics, marketing, marketing analytics, podcast, strategy

In this week’s In-Ear Insights, Katie and Chris evaluate what marketing tactics are worth doing and not doing, based on data, experience, and company values. Learn how we decide what events to speak at, what podcasts to guest on, and more. You’ll see a...