market research Archives - Trust Insights Marketing Analytics Consulting

Select Page

{PODCAST} In-Ear Insights: Audience Demographics and Market Research

by cspenn | Jun 17, 2020 | market research, podcast, research

In this episode of In-Ear Insights (the @TrustInsights podcast), Katie and Chris discuss generation gaps, audience demographics, and what to do when your analytics indicates you’ve got the wrong audience. How do you conduct market research and then pivot based...

{PODCAST} In-Ear Insights: Transparency in Research and Data

by cspenn | May 20, 2020 | data science, market research, podcast

In this week’s In-Ear Insights, Katie and Chris discuss the importance of transparency and disclosure in research and data. These are troubled, uncertain times – not for the macro situation, but for our willingness to collectively accept statements of fact...

How Many People Watch Instagram Stories Daily? The Latest Research

by cspenn | Mar 13, 2020 | analytics, instagram, market research, marketing, marketing analytics, Marketing Insights, social media

Facebook’s implementation of Snapchat’s Stories format is nearly ubiquitous, but no place has gained more traction among marketers for the Stories format as Instagram. Since their introduction in 2016, Instagram Stories have dominated search trends about...

{PODCAST} In-Ear Insights: Market Research and Surveying Best Practices

by cspenn | Dec 4, 2019 | market research, podcast, surveying

In this week’s In-Ear Insights, join Katie Robbert and Christopher Penn as they discuss best practices around surveying and market research. Listen to some of the things marketers do most wrong, from leading questions to response types, and hear what marketers...