THE MARKETING TECHNOLOGY OF THE MARTECH 9000

The Marketing Technology of the MarTech 9000

One of the data collections we look forward to most eagerly every year is Scott Brinker’s MarTech landscape. This compilation of marketing technology is a who’s who of MarTech; nearly every company from the tiniest startup to global Fortune 10 companies is listed. Every year, we wonder about the companies themselves. These are tech startups […]

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{PODCAST} In-Ear Insights: Good and Bad Surveys

{PODCAST} In-Ear Insights: Good and Bad Surveys

In this episode of In-Ear Insights, Katie and Chris talk surveying: the good, the bad, the Buzzfeed. Instead of selecting random photos to tell you which Game of Thrones character you are, how do you build credible market research? What are the major biases that will sneak into your research if you’re not careful and […]

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Pumpkin Spice Data Analytics, 2020 Edition

Pumpkin Spice Data Analytics, 2020 Edition

Last year, we examined the wonder that is pumpkin spice, to learn what foods contained actual pumpkin spices. It’s been a year since then; what’s changed, if anything? Market Interest First, before we dig in, let’s look at pumpkin spice itself. The topic of pumpkin spice (or more accurately, pumpkin pie spice), is a perennial […]

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{PODCAST} In-Ear Insights: Dealing With Failed Analytics Projects

{PODCAST} In-Ear Insights: Dealing With Failed Analytics Projects

In this week’s In-Ear Insights, Katie and Chris discuss what to do with an analytics or data science project goes off the rails. How soon should you call a marketing analytics project a failure? What do you do once it’s clear a data research project isn’t going to meet its goals or produce anything useful? […]

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{PODCAST} In-Ear Insights: Audience Demographics and Market Research

{PODCAST} In-Ear Insights: Audience Demographics and Market Research

In this episode of In-Ear Insights (the @TrustInsights podcast), Katie and Chris discuss generation gaps, audience demographics, and what to do when your analytics indicates you’ve got the wrong audience. How do you conduct market research and then pivot based on the results? Tune in now to find out. Watch the video here: Listen to […]

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{PODCAST} In-Ear Insights: Transparency in Research and Data

{PODCAST} In-Ear Insights: Transparency in Research and Data

In this week’s In-Ear Insights, Katie and Chris discuss the importance of transparency and disclosure in research and data. These are troubled, uncertain times – not for the macro situation, but for our willingness to collectively accept statements of fact without verifying those facts or inspecting the methodology behind a piece of data. They also […]

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How Many People Watch Instagram Stories Daily_ The Latest Research

How Many People Watch Instagram Stories Daily? The Latest Research

Facebook’s implementation of Snapchat’s Stories format is nearly ubiquitous, but no place has gained more traction among marketers for the Stories format as Instagram. Since their introduction in 2016, Instagram Stories have dominated search trends about the Stories format: Why Instagram Stories? From Facebook’s perspective, the Stories format is essential for creating additional ad inventory. […]

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{PODCAST} In-Ear Insights: Market Research and Surveying Best Practices

{PODCAST} In-Ear Insights: Market Research and Surveying Best Practices

In this week’s In-Ear Insights, join Katie Robbert and Christopher Penn as they discuss best practices around surveying and market research. Listen to some of the things marketers do most wrong, from leading questions to response types, and hear what marketers should do instead to design and run credible, effective surveys. Hear the answers to […]

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