This content was originally featured in the March 20th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 20, 2024: WOMEN’S HISTORY MONTH, GENERATIVE AI FOR JOB INTERVIEWS HIGHLIGHTING WOMEN FOR WOMEN’S HISTORY MONTH It’s Women’s History Month. We get really excited about it at the start of March, and then it drops off. We get busy […]
This content was originally featured in the March 6th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 6, 2024: IDEAL CUSTOMER PROFILES, GA4 GENERATIVE AI USING GENERATIVE AI TO BUILD YOUR IDEAL CUSTOMER PROFILE (ICP) My brain is buzzing and my head is spinning. Chris and I have been using Generative AI for the past two […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? Updating your media kit! We’ll discuss the basics of a media kit, why they’re important, the […]
This content was originally featured in the January 31, 2024 newsletter found here: INBOX INSIGHTS, JANUARY 31, 2024: NEW TECH DOESN’T SOLVE OLD PROBLEMS, FACT CHECKING DATA NEW TECHNOLOGY DOESN’T SOLVE OLD PROBLEMS New technology doesn’t solve old problems. It doesn’t. If anything, it exacerbates existing issues by adding complexity or masking underlying problems. If […]
Introduction Welcome to the 12 Days of Data 2023 Edition, our look back at the data that made marketing in 2023. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for four years straight now…) from an analytics perspective to see what insights we can take […]
Read More… from 12 Days of Data 2023 Day 10: Creator Platforms For Monetization
INBOX INSIGHTS: Understanding Customer Needs With Purpose and Data (10/11) :: View in browser 👉 Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! Understanding Customer Needs With a Purpose Each week when I sit down to write the opening to the newsletter I ask […]
Read More… from INBOX INSIGHTS, October 11, 2023: Understanding Customer Needs With Purpose and Data
This data was originally featured in the July 26, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/07/inbox-insights-july-26-2023-agency-ai-readiness-ai-podcast-guests/. In this week’s Data Diaries, in celebration both of the ubiquity of the Barbie movie and the endless torrent of news about artificial intelligence, we wanted to bring those two threads together. There are, as one might imagine, a number of […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the challenge of marketing products and services that are considered boring or mundane. They emphasize the importance of identifying the right audience for such products and reframing the marketing approach to make it more appealing to that specific audience. They provide […]
Read More… from In-Ear Insights: How to Market Boring Products
In this week’s In-Ear Insights, Katie and Chris discuss market research capabilities. What kinds of resources should an organization allocate towards market research? How often should you be doing market research? What are the different kinds of market research? These questions and many more answered – tune in to find out! [podcastsponsor] Watch the video […]
Read More… from {PODCAST} In-Ear Insights: Market Research Capabilities
The wheels of time grind onward as the days shorten and we look to the back half of the year. Nothing heralds marketing’s busiest time like the dawn of that first major fall trend, pumpkin spice season. Nothing says pumpkin spice like some pumpkin spice-flavored data analysis. Let’s dig into the flavor of fall and […]
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