What data should you look at to decide marketing strategy? How do you use that data with a shoestring budget during leaner times? In this episode, Katie and Chris walk through common Google Analytics metrics that lend themselves well to marketing strategy decisions, and a KPI decision framework. [podcastsponsor] Watch the video here: Listen to […]
Read More… from {PODCAST} In-Ear Insights: Marketing Strategy on a Shoestring Budget
“How do I know the effectiveness of my channels to drive traffic?” We hear this question all the time and the problem with answering this is that we could only look historically at what happened, and guess about the future. Until now. Using machine learning-powered predictive forecasting, we can now see how our channels will […]
Is A/B testing part of your strategic plan? It should be. In part 1, we walked through what A/B testing is and the kinds of things you can test. In part 2, we put together a test plan. Read part 1 here: https://www.trustinsights.ai/blog/2019/10/data-driven-ab-testing-part-1/ Read part 2 here: https://www.trustinsights.ai/blog/2019/10/data-driven-ab-testing-part-2/ Lastly, let’s figure out where to start testing. […]
Is A/B testing part of your strategic plan? It should be. In part 1, we walked through what A/B testing is and the kinds of things you can test. Read part 1 here: https://www.trustinsights.ai/blog/2019/10/data-driven-ab-testing-part-1/ Now let’s dive into how to craft your test plan. What data can you use to inform your test plan? Google Analytics […]
It’s that time of year – you’re about to be inundated with blog posts about your 2020 marketing planning. Well, add this one to that list. As you’re building out your 2020 marketing plan, are you thinking about what you’re going to be testing? What? Why would testing be part of a strategic plan? Because […]
Attribution Analysis Attribution analysis is one of the more powerful analysis tools you have at your disposal. What is attribution analysis? Simply put, it’s getting an understanding of which digital channels are helping you reach your goals. For example, you’ll want to know if your email channel is helping you convert prospects to customers. To […]
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How to Analyze Your YouTube Channel Performance in Google Analytics via @smexaminer To see traffic […]
Read More… from Marketing Analytics, Data Science and Leadership – June 10, 2019 Week In Review
One of the most common business cliches is “think outside the box”. Executives who’ve run out of ideas often tell each other and their subordinates to think outside the box, but what exactly are we supposed to do? What is The Box? If we don’t know or don’t define what the box is, it’s awfully […]
This post was originally published on Spin Sucks It’s the most wonderful time of the year… …for annual planning! Well, it’s Q4, and everyone is scrambling to create their plan for January 1st. New Year, New You. What’s the deal with that? I equate annual planning to creating resolutions. If you wait until January to start […]
Read More… from Tips for Using Data to Survive End-Of-Year Planning
We were asked: Is there ever a reason to use Google Analytics tracking codes separate from Google Tag Manager, or should they always be together? Google Tag Manager should always be the way we deliver Google Analytics, without exception. For a brief period in 2016, we needed to separate them with the Accelerated Mobile Pages […]
Read More… from Marketing Insights Q&A: Google Tag Manager and Analytics
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