SO WHAT GOOGLE ANALYTICS 4 MIGRATION

So What? Google Analytics 4 Migration

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we do a live migration of Marketing Over Coffee’s Universal Analytics account to Google Analytics 4, […]

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GOOGLE ANALYTICS 4 SKILLS GAPS

{PODCAST} In-Ear Insights: Google Analytics 4 and Skills Gaps

In this episode of In-Ear Insights, Katie and Chris talk about the most overlooked part of any migration, but especially a migration for Google Analytics 4: your people. What are the skills gaps that exist? How bad are they? What should you be doing to mitigate those skills gaps and how strongly will they impact […]

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{PODCAST} In-Ear Insights: Planning a Google Analytics 4 Migration

{PODCAST} In-Ear Insights: Planning a Google Analytics 4 Migration

In this episode of In-Ear Insights, Katie and Chris discuss the newly-released Google Analytics 4. At a high level, what should marketers be thinking about? How soon should they migrate? Are some companies better suited for it than others? All these questions and more answered in this episode. Watch the video here: Can’t see anything? […]

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{PODCAST} In-Ear Insights: Marketing Strategy on a Shoestring Budget

{PODCAST} In-Ear Insights: Marketing Strategy on a Shoestring Budget

What data should you look at to decide marketing strategy? How do you use that data with a shoestring budget during leaner times? In this episode, Katie and Chris walk through common Google Analytics metrics that lend themselves well to marketing strategy decisions, and a KPI decision framework. Watch the video here: Listen to the […]

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{PODCAST} In-Ear Insights_ Building Better Analytics Dashboards at MPB2B

{PODCAST} In-Ear Insights: Building Better Analytics Dashboards at #MPB2B

In this week’s In-Ear Insights, we present the full session audio from our talk at the MarketingProfs B2B Forum 2019 on how to build better analytics dashboards and reports with data storytelling and analytics frameworks. Listen in for key principles, and if you’d like to get the slides and video from this talk, they’re available […]

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{PODCAST} In-Ear Insights: When Not to Use Google Data Studio Dashboards

In this episode of In-Ear Insights, Katie and Chris discuss when dashboards like Google Data Studio are the best choice and especially when they’re not the best choice for getting insights out of data. What do dashboards do well, and what do they do poorly? Listen to this episode for a list of best practices […]

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