{PODCAST} In-Ear Insights: Google Analytics and Third Party Data

{PODCAST} In-Ear Insights: Google Analytics and Third Party Data

In this episode of In-Ear Insights, Katie and Chris discuss recent privacy changes, iOS 14.5, why Google wasn’t freaking out like Facebook was, and how Google can promise to intelligently append/fill in missing third-party data where other adtech platforms cannot. Find out why you’ll be spending more money in Google Ads in the coming years, […]

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{PODCAST} In-Ear Insights: Lead Generation Spam and Google Ads Fraud

{PODCAST} In-Ear Insights: Lead Generation Spam and Google Ads Fraud

In this week’s episode of In-Ear Insights, John and Chris talk about a subversive Google Ads scam that may be putting fake leads into your lead generation efforts. Learn what we’ve uncovered and what you can do about fighting Google Ads fraud. John details more of his findings: Kind of an odd title I know, […]

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