With everyone talking about the recent Google announcement, there has been a lot of discussion about moving from Universal Analytics to Google Analytics 4. You know what’s not being talked about enough? All the other systems that GA4 will touch and what it means if you don’t get set up correctly from the start. Specifically, […]
In this episode of In-Ear Insights, Katie and Chris examine discrepancies between Google Search Console data and third-party SEO tool data. What are the major differences? What actions should we take with each of the datasets? What purposes and functions are appropriate for each dataset? How should we better use Google Search Console data? Take […]
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So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we do a live migration of Marketing Over Coffee’s Universal Analytics account to Google Analytics 4, […]
In this episode, John and Chris walk through the current incarnation of Google Search Console, explaining the different features and functions – and what marketing purposes they serve. Tune in to find out how Google Search Console can help you measure things like brand strength and public relations efforts, in addition to being a vital […]
Read More… from {PODCAST} In-Ear Insights: Introduction to Google Search Console
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