{PODCAST} In-Ear Insights: Google Analytics 4 Attribution Modeling Walkthrough

{PODCAST} In-Ear Insights: Google Analytics 4 Attribution Modeling Walkthrough

In this episode of In-Ear Insights, Katie and Chris walk through the Google Analytics 4 Attribution Modeling. Watch as they explain the details, the different settings, which built-in model you should use most of the time, how to visualize your funnel, and explore some anomalies that might require you to use more than one attribution […]

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{PODCAST} In-Ear Insights: Google Analytics UTM Tracking Order of Operations

{PODCAST} In-Ear Insights: Google Analytics UTM Tracking Order of Operations

In this week’s In-Ear Insights, Katie and Chris walk through the Google Analytics UTM tracking order of operations. You’ll learn exactly how Google Analytics processes UTM codes, why they’re so important, why Google sometimes gets attribution wrong, and in what order codes are processed – especially when Google Ads is in the mix. If you’ve […]

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{PODCAST} In-Ear Insights: Google Analytics and Third Party Data

{PODCAST} In-Ear Insights: Google Analytics and Third Party Data

In this episode of In-Ear Insights, Katie and Chris discuss recent privacy changes, iOS 14.5, why Google wasn’t freaking out like Facebook was, and how Google can promise to intelligently append/fill in missing third party data where other adtech platforms cannot. Find out why you’ll be spending more money in Google Ads in the coming […]

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{PODCAST} In-Ear Insights: SEO and Customer Retention

{PODCAST} In-Ear Insights: SEO and Customer Retention

In this episode of In-Ear Insights, Katie and Chris ask the question: why don’t we focus on or measure SEO for customer retention? After all, useful, valuable content isn’t solely the provenance of new customer acquisition. Keeping existing customers happy and providing them value is equally or more important – but we don’t typically measure […]

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{PODCAST} In-Ear Insights: Planning a Google Analytics 4 Migration

{PODCAST} In-Ear Insights: Planning a Google Analytics 4 Migration

In this episode of In-Ear Insights, Katie and Chris discuss the newly-released Google Analytics 4. At a high level, what should marketers be thinking about? How soon should they migrate? Are some companies better suited for it than others? All these questions and more answered in this episode. Watch the video here: Can’t see anything? […]

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{PODCAST} In-Ear Insights: Marketing Strategy on a Shoestring Budget

What data should you look at to decide marketing strategy? How do you use that data with a shoestring budget during leaner times? In this episode, Katie and Chris walk through common Google Analytics metrics that lend themselves well to marketing strategy decisions, and a KPI decision framework. Watch the video here: Listen to the […]

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Google Analytics Channel Traffic Forecast

“How do I know the effectiveness of my channels to drive traffic?” We hear this question all the time and the problem with answering this is that we could only look historically at what happened, and guess about the future. Until now.  Using machine learning-powered predictive forecasting, we can now see how our channels will […]

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Data Driven A/B testing – part 3

Is A/B testing part of your strategic plan? It should be. In part 1, we walked through what A/B testing is and the kinds of things you can test. In part 2, we put together a test plan. Read part 1 here: https://www.trustinsights.ai/blog/2019/10/data-driven-ab-testing-part-1/ Read part 2 here: https://www.trustinsights.ai/blog/2019/10/data-driven-ab-testing-part-2/ Lastly, let’s figure out where to start testing. […]

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Data-Driven A/B testing – part 2

Is A/B testing part of your strategic plan? It should be. In part 1, we walked through what A/B testing is and the kinds of things you can test. Read part 1 here: https://www.trustinsights.ai/blog/2019/10/data-driven-ab-testing-part-1/ Now let’s dive into how to craft your test plan. What data can you use to inform your test plan?  Google Analytics […]

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Data-Driven A/B testing – part 1

It’s that time of year – you’re about to be inundated with blog posts about your 2020 marketing planning. Well, add this one to that list.  As you’re building out your 2020 marketing plan, are you thinking about what you’re going to be testing?  What? Why would testing be part of a strategic plan? Because […]

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