end-of-year planning

Tips for Using Data to Survive End-Of-Year Planning

This post was originally published on Spin Sucks It’s the most wonderful time of the year… …for annual planning! Well, it’s Q4, and everyone is scrambling to create their plan for January 1st. New Year, New You. What’s the deal with that? I equate annual planning to creating resolutions. If you wait until January to start […]

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Marketing Insights QA Google Analytics and Tag Manager

Marketing Insights Q&A: Google Tag Manager and Analytics

We were asked: Is there ever a reason to use Google Analytics tracking codes separate from Google Tag Manager, or should they always be together? Google Tag Manager should always be the way we deliver Google Analytics, without exception. For a brief period in 2016, we needed to separate them with the Accelerated Mobile Pages […]

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