google analytics Archives - Page 3 of 5 - Trust Insights Marketing Analytics Consulting

Calculating your Net Promoter Score using Google Analytics

Posted on November 15, 2022 by cspenn

This data was originally featured in the October 12, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/10/inbox-insights-october-12-2022-the-importance-of-people-nps-scores-in-ga-4/ In this week’s Data Diaries, let’s talk about (Net Promoter Score™) NPS scoring and how we implement our own variation of it at Trust Insights. You might have seen our poll in last week’s newsletter that looked like this: How likely […]

Issues with using analytics as a Mirror

Posted on August 9, 2022 by cspenn

This data was originally featured in the June 1st, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/06/inbox-insights-june-1-2022-google-analytics-4-course-metrics-going-the-wrong-way-analytics-as-a-mirror/ In this week’s Data Diaries, let’s look at an example of putting analytics data into action. One of the challenges of analytics is that it’s inherently rearward-looking; analytics data is like looking in the rear-view mirror of a car while driving. […]

{PODCAST} In-Ear Insights: Is Your Google Analytics 4 Implementation Correct?

Posted on April 6, 2022 by cspenn

In this episode of In-Ear Insights, Katie and Chris discuss how to tell if a Google Analytics 4 implementation was done correctly, especially by a third party. What signs should you look for that things are set up for optimal performance? What are some warning signs to look for, even for the least-technical marketers? Tune […]

Activate Google Analytics 4 Now

Posted on April 4, 2022 by John Wall

All of us at Trust Insights (as well as our clients and the industry in general) have been talking about Universal Analytics (Google Analytics 3 , or GA3 for acronym fans) reaching its end of life in June 2023. There’s just one thing this week that I wanted to make abundantly clear. You might have […]

So What? Google Analytics 4 Migration

Posted on March 25, 2022 by Katie Robbert

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we do a live migration of Marketing Over Coffee’s Universal Analytics account to Google Analytics 4, […]

{PODCAST} In-Ear Insights: Google Analytics 4 and Skills Gaps

Posted on by cspenn

In this episode of In-Ear Insights, Katie and Chris talk about the most overlooked part of any migration, but especially a migration for Google Analytics 4: your people. What are the skills gaps that exist? How bad are they? What should you be doing to mitigate those skills gaps and how strongly will they impact […]

What’s Going On With Google Analytics 4 And Universal Analytics?

Posted on March 17, 2022 by cspenn

Lots of folks have written in and messaged about Google’s announcement that they’re sunsetting Universal Analytics – also known as Google Analytics 3, the software that probably 90-95% of companies still use for their web analytics. What’s going on with Google Analytics? So, what exactly is going on? Here’s the skinny, from their announcement. On […]

Google Analytics since the first days of the company

Posted on September 7, 2021 by cspenn

This data was originally featured in the March 17, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/03/in-the-headlights-march-17-2021-three-year-anniversary-edition/ In this week’s Rear View Mirror, we take a walk down memory lane for our anniversary. One of the things we rarely do in any of our analytics is step back and look at the BIG picture, which in this case […]

{PODCAST} In-Ear Insights: Google Analytics 4 Attribution Modeling Walkthrough

Posted on August 18, 2021 by cspenn

In this episode of In-Ear Insights, Katie and Chris walk through the Google Analytics 4 Attribution Modeling. Watch as they explain the details, the different settings, which built-in model you should use most of the time, how to visualize your funnel, and explore some anomalies that might require you to use more than one attribution […]

Category: google analytics