In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the important issue of who owns your data. They talk about why companies need to be aware of who has access to their data, especially when using tools like Google Analytics or generative AI models. Katie and Chris explain how you […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris provide a guide to generative AI for the C-Suite and discuss how CEOs should approach understanding and using large language models and AI, starting with identifying business problems first before considering technology solutions. Watch the video here: Can’t see anything? Watch it […]
Read More… from In-Ear Insights: The C-Suite Guide to Generative AI
Let’s briefly talk about disclosing when you use artificial intelligence (AI) to create content. Watch the video here: Can’t see anything? Watch it on YouTube here. Doing this is important for a few reasons: There are ethical considerations. You shouldn’t claim work you didn’t actually do. For example, if you use AI to write a […]
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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss takeaways from the recent Marketing AI Conference, MAICON 2023. We talk about the growth of the event, Chris’s generative AI keynote, and share highlights from other speakers on AI regulation, ethics, and impact on jobs. We debate whether agile development processes […]
Read More… from In-Ear Insights: Marketing AI Conference 2023 In Review
Since its release in November 2022, ChatGPT has been lauded as a groundbreaking AI chatbot. However, recent research indicates its capabilities may be declining over time. In this episode of the Trust Insights podcast In-Ear Insights, hosts Christopher Penn and Katie Robbert ask the question: is ChatGPT getting dumber? They discuss findings that ChatGPT appears […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the latest buzz in the social media marketing sphere: Threads. Threads, formerly known as Facebook Metas, is a Twitter clone built on the Instagram database and architecture. It has experienced rapid growth, surpassing 100 million users in just a few days. […]
INBOX INSIGHTS: Predicting When Not To Send Email, Substack Newsletters :: View in browser 👉 Got a Google Analytics 4 emergency? We can help. Using Predictive Forecasting to Not Send Email Did you know that in the United States, the week of July 4th is the worst week of the year to send email? We […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the age-old question of whether to buy or build. They explore various aspects of this decision, including business strategy, in-house skills, regulatory requirements, long-term considerations, and the value of owning versus renting. They also touch on the growing importance of large […]
Read More… from In-Ear Insights: Buy Or Build Marketing Technology?
In this week’s In-Ear Insights, Katie and Chris talk social scheduling software. What is social media scheduling software, how is it different than social media management software, and what are the things to look for when choosing a social scheduling vendor? Tune in to find out! Watch the video here: Can’t see anything? Watch it […]
Read More… from In-Ear Insights: What is Social Scheduling Software?
INBOX INSIGHTS: Understanding Technologists, Twitter Algorithm (4/19) :: View in browser 👉 76 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going now on Google Analytics 4 Understanding Your Technologist This week, I wanted to try an experiment. I’ve been working on content about the challenges non-technical managers will […]
Read More… from INBOX INSIGHTS, April 19, 2023: Understanding Technologists, Twitter Algorithm
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