{PODCAST} In-Ear Insights: Google Analytics UTM Tracking Order of Operations
In this week’s In-Ear Insights, Katie and Chris walk through exactly how Google Analytics processes UTM codes, why they’re so important, why Google sometimes gets attribution wrong, and in what order codes are processed – especially when Google Ads...
{PODCAST} In-Ear Insights: Marketing Technology QA Processes
In this episode of In-Ear Insights, Katie and Chris talk about code quality assurance, process management, and how often you should be updating your standard operating procedures. What happens if you don’t keep your processes and code in good working order? Tune...
{PODCAST} In-Ear Insights: Google Analytics and Third Party Data
In this episode of In-Ear Insights, Katie and Chris discuss recent privacy changes, iOS 14.5, why Google wasn’t freaking out like Facebook was, and how Google can promise to intelligently append/fill in missing third-party data where other adtech platforms...
Business Analytics 101: How To Monitor Business Trends
In the weeks and months to come, expect significant challenges to business, B2B and B2C. Companies with a solid business analytics strategy and great data sources will have a significant advantage over companies without these assets. How can business analytics help?...
Recycling and Upcycling Content Marketing
In the wake of our recent webinar and AMA on content marketing and AI, one of the persistent questions folks have is, “well, what if I don’t have access to sophisticated AI tools to generate content at scale? How can I compete?”. This is a perfectly valid question,...Free Weekly Newsletter
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