marketing technology Archives - Trust Insights Marketing Analytics Consulting

Email Marketing Strategy and Insights: Your Email List Has Decayed 25% in 7 Weeks

by cspenn | May 8, 2020 | email, email marketing, marketing, marketing analytics, Marketing Insights, marketing technology

Here’s a straightforward email marketing insight: if you’re a B2B marketer who operates in or targets the United States, chances are, your email list is severely damaged. In the last 7 weeks in the United States, unemployment claims totaled more than 33.5 million. For...

The Importance of Tag Memes for Understanding Social Networks

by cspenn | Apr 3, 2020 | data analytics, data science, machine learning, marketing, marketing technology, public relations, social media

This past week, our CEO Katie Robbert said, “can we be done with the “something about me and tag five people” on twitter thing? it’s really annoying now”. If you’re unfamiliar with the reference, there’s a Twitter meme where you share 5 jobs...

Business Analytics 101: How To Monitor Business Trends

by cspenn | Mar 20, 2020 | analytics, business analytics, data science, marketing, marketing technology, predictive analytics

In the weeks and months to come, expect significant challenges to business, B2B and B2C. Companies with a solid business analytics strategy and great data sources will have a significant advantage over companies without these assets. How can business analytics help?...

{PODCAST} In-Ear Insights: Building Better Analytics Dashboards at #MPB2B

by cspenn | Oct 30, 2019 | analytics, dashboards, google data studio, marketing, marketing technology, podcast

In this week’s In-Ear Insights, we present the full session audio from our talk at the MarketingProfs B2B Forum 2019 on how to build better analytics dashboards and reports with data storytelling and analytics frameworks. Listen in for key principles, and if...

Blended Listening: An Essential Digital Marketing Analytics Technique for 2020

by cspenn | Sep 27, 2019 | analytics, marketing, marketing technology, SEO, social media

As the year winds down and we march towards 2020 (and cue all the vision/2020 puns that unclever businesses will likely concoct, coming to a corporate strategy Powerpoint near you), one of the trends we’ve spotted in audience habits is the trend towards private,...

Don’t Be Fooled. What You Need to Know About Integrations…

by John Wall | Sep 13, 2019 | automation, compliance, digital transformation, marketing, marketing technology

When working with our customers at Trust Insights we all get very excited about things like driver analysis (figuring out exactly what’s working and what to do more of) and predictive analytics (beating out your competitors by having a better view of...