marketing technology Archives - Trust Insights Marketing Data & Analytics Consulting

Predicting Traffic for B2B Content: A Trust Insights/BuzzSumo Study

by cspenn | Apr 12, 2019 | analytics, artificial intelligence, content, data science, machine learning, marketing, Marketing Insights, marketing technology, predictive, predictive analytics

As marketers, especially B2B marketers, we care about many metrics. We like followers and audiences, we enjoy people caring and sharing our content, but we really love traffic to our own media properties. Why? The closer we can measure towards the bottom of the...

{PODCAST} In-Ear Insights: Fixing The Marketing Funnel

by cspenn | Apr 3, 2019 | analytics, marketing, marketing technology, strategy

In this episode of In-Ear Insights, Katie and Chris take you behind the scenes as they examine first quarter marketing data. Listen in as they audit Trust Insights’ own marketing data, identify weak spots, determine a course of action, and look at ways to gather...

Cognitive Marketing at IBM THINK 2019

by cspenn | Jan 31, 2019 | artificial intelligence, conferences, data science, IBM, marketing, marketing technology

IBM THINK is the premier gathering of technologists, marketers, and subject matter experts for all things IT, security, compliance, and AI/machine learning. I’m honored to be speaking again at THINK, this year in San Francisco, February 11-15. What will I be...

Marketing Insights Q&A: Documenting versus Creating Content for Marketing

by cspenn | Jan 18, 2019 | content, marketing technology

Michael asks, with regard to Gary Vaynerchuk’s advice about documenting versus creating content for marketing purposes, what should we be documenting? This is a great question. Gary talks about what he knows and what his team does. His content is based on his...

Top Resources for AI, Data Science, and Machine Learning for Marketers

by cspenn | Oct 26, 2018 | artificial intelligence, data science, machine learning, marketing, marketing technology

A question I’m asked almost daily now is, “what are the best resources for getting started with data science, machine learning, and AI, especially for marketers?” This list will be updated from time to time as new resources become available, but the basics should...

{PODCAST} In-Ear Insights: Governance of Marketing Technology and AI

by cspenn | Aug 8, 2018 | artificial intelligence, compliance, governance, marketing, marketing technology, podcast

In this episode of In-Ear Insights, listen as CEO Katie Robbert and Christopher Penn discuss the process of aligning marketing technology and artificial intelligence initiatives with best practices for governance and compliance as part of the run-up to the IBM Win...