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Business Analytics 101: How To Monitor Business Trends

by cspenn | Sep 23, 2020 | analytics, business analytics, data science, marketing, marketing technology, predictive analytics

In the weeks and months to come, expect significant challenges to business, B2B and B2C. Companies with a solid business analytics strategy and great data sources will have a significant advantage over companies without these assets. How can business analytics help?...

Recycling and Upcycling Content Marketing

by cspenn | Aug 7, 2020 | content, content marketing, marketing, marketing technology, strategy

In the wake of our recent webinar and AMA on content marketing and AI, one of the persistent questions folks have is, “well, what if I don’t have access to sophisticated AI tools to generate content at scale? How can I compete?”. This is a perfectly valid question,...

{PODCAST} In-Ear Insights: Evaluating New Technologies

by cspenn | Jul 22, 2020 | artificial intelligence, marketing technology, podcast, strategy

Based on a question from our analytics community, in this episode of In-Ear Insights, Katie and Chris tackle the challenges of new technology. When a new piece of technology makes a big splash, how do we evaluate it? How should we assess whether it’s right for...

Email Marketing Strategy and Insights: Your Email List Has Decayed 25% in 7 Weeks

by cspenn | May 8, 2020 | email, email marketing, marketing, marketing analytics, Marketing Insights, marketing technology

Here’s a straightforward email marketing insight: if you’re a B2B marketer who operates in or targets the United States, chances are, your email list is severely damaged. In the last 7 weeks in the United States, unemployment claims totaled more than 33.5 million. For...

The Importance of Tag Memes for Understanding Social Networks

by cspenn | Apr 3, 2020 | data analytics, data science, machine learning, marketing, marketing technology, public relations, social media

This past week, our CEO Katie Robbert said, “can we be done with the “something about me and tag five people” on twitter thing? it’s really annoying now”. If you’re unfamiliar with the reference, there’s a Twitter meme where you share 5 jobs...

{PODCAST} In-Ear Insights: Building Better Analytics Dashboards at #MPB2B

by cspenn | Oct 30, 2019 | analytics, dashboards, google data studio, marketing, marketing technology, podcast

In this week’s In-Ear Insights, we present the full session audio from our talk at the MarketingProfs B2B Forum 2019 on how to build better analytics dashboards and reports with data storytelling and analytics frameworks. Listen in for key principles, and if...