You’re Not Stuck in AI Pilot Purgatory. You’re Hiding In It. A pilot is not a commitment, and that is the whole problem. You haven’t been stuck in pilot purgatory. You have been hiding in it. I want to say that as plainly as I can. The pilots are not the problem. Most of them […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Christopher Penn and John Wall demonstrate how to convert old podcast archives into new web pages. Your brand will master […]
Read More… from So What? How to Automate Content Transformation
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss a shifting content landscape where algorithms act as your primary readers. You’ll discover why machines consume your content while humans scroll feeds. You’ll learn how to transform any written idea into audio, video, and short clips during your regular workflow. You’ll […]
Read More… from In-Ear Insights: AI Forward Content Remixing
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, the team reveals the future of web optimization and details how autonomous AI agents will soon navigate and interact with […]
This data was originally featured in the March 18th, 2026 newsletter found here: INBOX INSIGHTS: AI Strategy Commonalities, B2B Marketing Writing and AI Part 2 Last week, we talked at a high level about how B2B writing quality has changed before and after generative AI at a high level. This week, let’s dig deeper into […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we explore the new frontier of measuring Competitive Relevance in GEO. You will discover how to master brand visibility within […]
Read More… from So What? Measuring Competitive Relevance in GEO
This data was originally featured in the February 4th, 2026 newsletter found here: INBOX INSIGHTS: Who Owns AI, Marketing Jobs Report In this week’s Data Diaries, let’s take a look at what’s happening in the job market. With the federal government shutdown as of the time of this writing, we have to focus on private […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie, Chris, and John break down the essential six levels of AI proficiency to help you stop comparing yourself to […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss why most Q1 plans stall and how hidden fear holds teams back. You’ll learn simple ways to turn a big roadmap into tiny actions you can start. You’ll discover how generative AI can suggest low‑risk steps that keep momentum without a […]
Read More… from In-Ear Insights: How to Turn Plans into Results
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! The Trust Insights team walks you through how to build an agentic AI marketing strategy that transforms your chaotic data into clear roadmaps. […]
Read More… from So What? Marketing Strategy Review with Agentic AI
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