One of the data collections we look forward to most eagerly every year is Scott Brinker’s MarTech landscape. This compilation of marketing technology is a who’s who of MarTech; nearly every company from the tiniest startup to global Fortune 10 companies is listed. Every year, we wonder about the companies themselves. These are tech startups […]
Read More… from The Marketing Technology of the MarTech 9000
In this week’s In-Ear Insights, Katie and Chris talk through some of the latest data in marketing technology from Scott Brinker’s MarTech 9000. How much marketing technology is too much? Do we really need hundreds of options for CRM software? What lessons should we take from all this data. Tune in to find out! Watch […]
Read More… from {PODCAST} In-Ear Insights: How Much Marketing Technology is Too Much?
In this week’s In-Ear Insights, Katie and Chris review the basics of what server-side tagging is, why it’s important, and how it works. Using Google Tag Manager’s server-side edition as the example, we look at why companies like Facebook are pushing it so much, and what benefits – and hurdles – server-side tagging presents. Tune […]
Read More… from {PODCAST} In-Ear Insights: Understanding Server-Side Tagging
In this episode of In-Ear Insights, Katie and Chris discuss how to tell if a Google Analytics 4 implementation was done correctly, especially by a third party. What signs should you look for that things are set up for optimal performance? What are some warning signs to look for, even for the least-technical marketers? Tune […]
Read More… from {PODCAST} In-Ear Insights: Is Your Google Analytics 4 Implementation Correct?
In this episode of In-Ear Insights, Katie and Chris discuss MarTech stack drift. What happens when your strategy changes, but your marketing technology doesn’t? What are the consequences, and how do you begin remediating it? Tune in to hear the 5-step strategy for realigning your MarTech with your overall strategy. Watch the video here: Can’t […]
Read More… from {PODCAST} In-Ear Insights: Marketing Strategy and MarTech Stack Drift
In this week’s In-Ear Insights, Katie and Chris walk through exactly how Google Analytics processes UTM codes, why they’re so important, why Google sometimes gets attribution wrong, and in what order codes are processed – especially when Google Ads is in the mix. If you’ve ever been curious why Google Analytics does the things it […]
Read More… from {PODCAST} In-Ear Insights: Google Analytics UTM Tracking Order of Operations
In this episode of In-Ear Insights, Katie and Chris talk about code quality assurance, process management, and how often you should be updating your standard operating procedures. What happens if you don’t keep your processes and code in good working order? Tune in to find out! Watch the video here: Can’t see anything? Watch it […]
Read More… from {PODCAST} In-Ear Insights: Marketing Technology QA Processes
In this episode of In-Ear Insights, Katie and Chris discuss recent privacy changes, iOS 14.5, why Google wasn’t freaking out like Facebook was, and how Google can promise to intelligently append/fill in missing third-party data where other adtech platforms cannot. Find out why you’ll be spending more money in Google Ads in the coming years, […]
Read More… from {PODCAST} In-Ear Insights: Google Analytics and Third Party Data
In the weeks and months to come, expect significant challenges to business, B2B and B2C. Companies with a solid business analytics strategy and great data sources will have a significant advantage over companies without these assets. How can business analytics help? What do you, a marketer and business analyst, need to know? To answer this […]
Read More… from Business Analytics 101: How To Monitor Business Trends
In the wake of our recent webinar and AMA on content marketing and AI, one of the persistent questions folks have is, “well, what if I don’t have access to sophisticated AI tools to generate content at scale? How can I compete?”. This is a perfectly valid question, and the answer is recycling and upcycling […]
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