martech stack drift

{PODCAST} In-Ear Insights: Marketing Strategy and MarTech Stack Drift

In this episode of In-Ear Insights, Katie and Chris discuss MarTech stack drift. What happens when your strategy changes, but your marketing technology doesn’t? What are the consequences, and how do you begin remediating it? Tune in to hear the 5-step strategy for realigning your MarTech with your overall strategy. Watch the video here: Can’t […]

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{PODCAST} In-Ear Insights: Google Analytics UTM Tracking Order of Operations

{PODCAST} In-Ear Insights: Google Analytics UTM Tracking Order of Operations

In this week’s In-Ear Insights, Katie and Chris walk through exactly how Google Analytics processes UTM codes, why they’re so important, why Google sometimes gets attribution wrong, and in what order codes are processed – especially when Google Ads is in the mix. If you’ve ever been curious why Google Analytics does the things it […]

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{PODCAST} In-Ear Insights: Marketing Technology QA Processes

{PODCAST} In-Ear Insights: Marketing Technology QA Processes

In this episode of In-Ear Insights, Katie and Chris talk about code quality assurance, process management, and how often you should be updating your standard operating procedures. What happens if you don’t keep your processes and code in good working order? Tune in to find out! Watch the video here: Can’t see anything? Watch it […]

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{PODCAST} In-Ear Insights: Google Analytics and Third Party Data

{PODCAST} In-Ear Insights: Google Analytics and Third Party Data

In this episode of In-Ear Insights, Katie and Chris discuss recent privacy changes, iOS 14.5, why Google wasn’t freaking out like Facebook was, and how Google can promise to intelligently append/fill in missing third-party data where other adtech platforms cannot. Find out why you’ll be spending more money in Google Ads in the coming years, […]

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Business Analytics 101: How To Monitor Business Trends

Business Analytics 101: How To Monitor Business Trends

In the weeks and months to come, expect significant challenges to business, B2B and B2C. Companies with a solid business analytics strategy and great data sources will have a significant advantage over companies without these assets. How can business analytics help? What do you, a marketer and business analyst, need to know? To answer this […]

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Recycling and Upcycling Content Marketing

Recycling and Upcycling Content Marketing

In the wake of our recent webinar and AMA on content marketing and AI, one of the persistent questions folks have is, “well, what if I don’t have access to sophisticated AI tools to generate content at scale? How can I compete?”. This is a perfectly valid question, and the answer is recycling and upcycling […]

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{PODCAST} In-Ear Insights: Evaluating New Technologies

{PODCAST} In-Ear Insights: Evaluating New Technologies

Based on a question from our analytics community, in this episode of In-Ear Insights, Katie and Chris tackle the challenges of new technology. When a new piece of technology makes a big splash, how do we evaluate it? How should we assess whether it’s right for us, whether it makes sense to pursue it? What […]

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Email Marketing Strategy and Insights_ Your Email List Has Decayed 25% in 7 Weeks

Email Marketing Strategy and Insights: Your Email List Has Decayed 25% in 7 Weeks

Here’s a straightforward email marketing insight: if you’re a B2B marketer who operates in or targets the United States, chances are, your email list is severely damaged. In the last 7 weeks in the United States, unemployment claims totaled more than 33.5 million. For context, the total employed population in the United States is approximately […]

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The Importance of Tag Memes for Understanding Social Networks

The Importance of Tag Memes for Understanding Social Networks

This past week, our CEO Katie Robbert said, “can we be done with the “something about me and tag five people” on twitter thing? it’s really annoying now“. If you’re unfamiliar with the reference, there’s a Twitter meme where you share 5 jobs you’ve held, and then tag 5 people: These memes at first seem […]

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{PODCAST} In-Ear Insights_ Building Better Analytics Dashboards at MPB2B

{PODCAST} In-Ear Insights: Building Better Analytics Dashboards at #MPB2B

In this week’s In-Ear Insights, we present the full session audio from our talk at the MarketingProfs B2B Forum 2019 on how to build better analytics dashboards and reports with data storytelling and analytics frameworks. Listen in for key principles, and if you’d like to get the slides and video from this talk, they’re available […]

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