marketing technology Archives

Top Resources for AI, Data Science, and Machine Learning for Marketers

by cspenn | Oct 26, 2018 | artificial intelligence, data science, machine learning, marketing, marketing technology

A question I’m asked almost daily now is, “what are the best resources for getting started with data science, machine learning, and AI, especially for marketers?” This list will be updated from time to time as new resources become available, but the basics should...

Deep Dive Episode: Governance of Marketing Technology and AI

by cspenn | Aug 8, 2018 | artificial intelligence, compliance, governance, marketing, marketing technology, podcast

In this episode of In-Ear Insights, listen as CEO Katie Robbert and Christopher Penn discuss the process of aligning marketing technology and artificial intelligence initiatives with best practices for governance and compliance as part of the run-up to the IBM Win...