Are you using your demographic data 5

How Machine Learning Fixed LinkedIn Share Counts

On February 7, 2018, the social networking service LinkedIn made the following pronouncement: The Share on LinkedIn plugin, also known as the inShare plugin, will no longer display the counter that shows the number of shares.  The share count on its own doesn’t fully reflect the impact that a piece of content delivers, and we […]

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Are you using your demographic data

Digital Transformation And Disruption: An IBM THINK Talk

At IBM THINK, I presented an analytics-driven perspective on digital transformation and digital disruption. Digital transformation and disruption are inevitable in every industry. The choice isn’t whether to transform or not, but how we do it – well or poorly. Key takeaways included: Using anomaly detection, unstructured data mining, and predictive analytics to identify disruption […]

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Welcome to Trust Insights

You can collect data with just about everything you do these days, from how many steps you take to how many glasses of water you consume. Companies big and small have followed suit and collect data at every turn, on every interaction and every click. The problem is that unless they are all captured in […]

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