What is First Party Data Second Party Data and Third Party Data 12

{PODCAST} In-Ear Insights: Combatting the Summer Slowdown

In this episode of In-Ear Insights, Katie and Chris talk the summer slowdown, the time of year when B2B marketers face ever-increasing out of office autoreplies and campaign performance historically drops. What should you do as a marketer during the known slow periods? Options discussed on the show include: Training and professional development Backlog creation […]

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What is First Party Data Second Party Data and Third Party Data 14

{PODCAST} In-Ear Insights: Agile Marketing Technology Deployment

  In this episode of In-Ear Insights, Katie and Chris deconstruct a graphic by Scott Brinker on different methodologies for evaluating and deploying marketing technology. What does waterfall marketing technology deployment look like? What does agile marketing technology deployment look like? Is Scott onto something, or is it a bad fit for an analogy? As […]

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What is First Party Data Second Party Data and Third Party Data 16

{PODCAST} In-Ear Insights: Instagram Analytics and Impact on Influencers

  In this episode of In-Ear Insights, Katie and Chris talk about Instagram analytics. With Instagram already testing out the removal of Likes, what impact will this have on brands who rely on Instagram analytics data to discover and value Instagram influencers? Why is Facebook, Instagram’s parent company, doing this? (hint: money) Listen to the […]

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What is First Party Data Second Party Data and Third Party Data 7

{PODCAST} In-Ear Insights: Uses of AI in Direct Marketing

In this episode of In-Ear Insights, we present the audio from our New England Direct Marketing Association opening keynote. How will AI be used by direct marketers? Listen to this episode, and if you’d like to catch the video, it’s available here. Listen to the audio here: Download the MP3 audio here. Need help with […]

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{PODCAST} In-Ear Insights_ Private Social Media and Influencer Marketing

{PODCAST} In-Ear Insights: Private Social Media and Influencer Marketing

In this episode of In-Ear Insights, join Katie and Chris as they debate the future of influencer marketing in a world where conversations and communities are private. If a tree falls on a Kardashian but no one likes or comments in public, did it really happen? How should marketers be thinking about influencer marketing as […]

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What predicts podcast episode popularity

What Predicts Podcast Episode Popularity?

One of the great benefits of having both partners and co-hosts of Marketing Over Coffee as Trust Insights team members is that we have access to a 12-year-long dataset of podcast performance, one of the longest-running consistent podcasts in the world. This tenure should allow us to predict podcast episode popularity. Now, we will not […]

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The unaware audience 29

{PODCAST} In-Ear Insights: Brand Strategy and Brand Measurement

In this episode of In-Ear Insights, Katie and Chris talk about the power of brand. What is brand strategy? How do we effectively measure our brand marketing? Listen in to learn the difference between a branded house and a house of brands, how to think about brand strategy, and what the most important brand measurement […]

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The unaware audience 19

{PODCAST} In-Ear Insights: The Great Instagram Hashtag Debate

In today’s episode of In-Ear Insights, Katie Robbert and Christopher Penn debate the Trust Insights study on the impact of hashtags. Our original research showed they have neither helpful nor harmful impact on follower growth or engagement, but we debate how much nuance is in the data. Are there exceptions to the rule? If so, […]

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The unaware audience 21

{PODCAST} In-Ear Insights: Learning, Training, and Professional Development

In this week’s In-Ear Insights, Katie and Chris discuss what it takes for marketing professionals to advance their own learning and development. Should they wait for formal training? If not, how should they approach learning in a field which is constantly changing? Listen to the audio here: Download the MP3 audio here. Need help with […]

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The unaware audience 11

{PODCAST} In-Ear Insights: Customer Experience Analytics

In this episode, Katie and Chris review the field of customer experience analytics. What are customer experience analytics, and what comprises their components? From simple data points like returning users to the website to Net Promoter Scores, join them on a walk through the customer journey and how to measure it at every step. Listen […]

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