This post was originally featured in the 2/4/2026 newsletter found here: INBOX INSIGHTS: Who Owns AI, Marketing Jobs Report Who Owns AI When Everyone Owns AI? Who owns AI when everyone owns AI? Hint: It’s nobody. Let’s dig in. I’ve had a front-row seat to a lot of ‘AI transformations’ lately, and I’ve noticed a […]
The 10/20/70 Rule : Why Your Workforce is Your Biggest AI Bottleneck Last month, I was catching up with a friend who runs marketing for a mid-sized software company. She was frustrated—and I mean really frustrated. Her company had just spent six figures on an AI-powered marketing automation platform. The demos were impressive. The sales […]
Dealing with Risk-Averse Leadership I know many of you are trying to grow your business right now, but it feels like you’re shouting into a hurricane. You’re trying to convince clients to buy your services, but everyone is anxious, distracted, or just completely overwhelmed. It’s your job to put them at ease, but you’re not […]
Our 2026 Guiding Word: Growth I’m not great at sitting still. Not physically (though that’s also true). I mean mentally. I like to tinker. I like to fix things. I like to chase down the next big idea and figure out how to make it work. And for someone like me, having a single word […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie, Chris, and John break down the essential six levels of AI proficiency to help you stop comparing yourself to […]
There is no shortage of change management models. A quick search returns dozens of them, each with its own acronym, diagram, and book deal. The most popular ones — ADKAR, Kotter’s 8 Steps, Lewin’s Unfreeze-Change-Refreeze — have been taught in business schools and deployed in enterprises for decades. They’re well-researched, widely adopted, and genuinely useful. […]
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INBOX INSIGHTS: 7D AI Product Launch Framework, Citizen Analyst Part 4 (2026-03-04) :: View in browser 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Why We Rebuilt the 7D Product Marketing Launch Framework for the AI Era Everyone’s using generative AI to launch […]
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This post was originally featured in the December 10th, 2025 newsletter found here: INBOX INSIGHTS, December 10, 2025: Why Everyone Hates the CEO, End of Year Purchases Why Everyone Hates the CEO I recently spent some time reading through a compilation of anonymous employee feedback from Reddit regarding CEOs at large, global companies. It was… […]
This post was originally featured in the 10.29.2025 newsletter found here: INBOX INSIGHTS: The Case for Knowledge Blocks, Making Events Valuable In this week’s Data Diaries, let’s talk about a follow-up to last week’s column – what are the things that we do to make sessions valuable for attendees at conferences? Since it is still […]
Welcome to the 12 Days of AI Use Cases, 2025 Edition! Today: Quarterly Reviews. In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case […]
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