I focus a lot on the 5Ps (Purpose, People, Process, Platform, Performance). Maybe to an annoying point. Today, I want to deep dive into the most important P – People. Why People? People are the common thread through each of the Ps, through everything we do. Sure, each of the Ps relies on the others, […]
INBOX INSIGHTS: Business Continuity Planning, Twitter Algorithm (2/1) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! Business Continuity Planning Do you have a business continuity plan? If you work at a larger organization, chances are you do. If you work at an organization that handles sensitive data, chances […]
Read More… from INBOX INSIGHTS, February 1, 2023: Business Continuity Planning, Twitter Algorithm
A few weeks ago I gave a talk on the five failure points of a measurement strategy. In that talk, I covered the 5Ps of Change Management and how to identify and avoid these failure points. Here are the main takeaways. Purpose – What is the question you’re trying to answer? People – Who are […]
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So you want to be agile? You want to be able to pivot quickly. You want to drop everything and switch tactics at a moment’s notice. It’s not as easy as it sounds but it is attainable. There are people and companies that put a lot (and I mean A LOT) of work into making […]
What do you do when you have an idea that you want to bring to market? You need a new product development process to ensure that you’re set up for success. Product development doesn’t have to be a physical product. It can be services or online material as well. At Trust Insights we have standard […]
Read More… from Five basic steps of a new product development process
This data was originally featured in the August 17, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/08/inbox-insights-august-17-2022-change-management-private-social-media/ In this week’s Data Diaries, let’s riff on Katie’ open about change management. Social media itself is changing, as we discussed in this week’s post on pumpkin spice data. One of the biggest changes? The explosion in private social media communities, […]
Change is hard. I know, understatement of the decade. Anyone who tells you they enjoy constant change is probably lying to you, or a psychopath. Kidding! Sort of. Why do we hate change so much? According to the Harvard Business Review, there are 10 solid reasons why. You can read the whole thing here: https://hbr.org/2012/09/ten-reasons-people-resist-chang […]
Read More… from Why do we hate change? And what can we do about it?
INBOX INSIGHTS: Change Management, Private Social Media (8/17) :: View in browser Take our new Google Analytics 4 for Marketers Course » Why Do We Hate Change? And What Can We Do About It? Change is hard. I know, understatement of the decade. Anyone who tells you they enjoy constant change is probably lying to […]
Read More… from INBOX INSIGHTS, August 17, 2022: Change Management, Private Social Media
In this episode of In-Ear Insights, Katie and Chris discuss the impact of the Great Resignation on organizations and how marketers should be thinking about preserving institutional knowledge. How do you anticipate and protect your organization from unexpected (or expected) departures, ensuring you can still meet your goals and create the kind of impact you […]
Read More… from {PODCAST} In-Ear Insights: Organizational Change and the Great Resignation
In this week’s episode, Katie and Chris examine the concept of analytics amnesty as part of change management. When you know things are wrong or broken, and you’re committed to making a change for the better, you may need to declare amnesty – a reboot that removes any and all blame for the way things […]
Read More… from {PODCAST} In-Ear Insights: Analytics Amnesty and Change Management
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