Measuring AI Brand Strength

Measuring AI Brand Strength

This data was originally featured in the September 25th, 2024 newsletter found here: INBOX INSIGHTS, September 25, 2024: Surviving End of Year Planning, Measuring AI Brand Strength In this week’s Data Diaries, we’re wrapping up our three part series on economic indicators. In part 1, we talked about what economic indicators are. In part 2, […]

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Building Powerful ICPs with Generative AI 4

Building Powerful ICPs with Generative AI: Part 4

This blog series is a collaboration between artificial intelligence and human expertise. Inspired by the insightful content written by Katie Robbert, CEO of Trust Insights, from their weekly newsletter “Inbox Insights” Advanced ICP Strategies: Level Up Your Customer Understanding Have you ever rented a bike to explore a new city, and while everything is beautiful, […]

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AI Adoption

AI Adoption

This content was originally featured in the July 31st, 2024 newsletter found here: INBOX INSIGHTS, July 31, 2024: AI Adoption, Hiring Industries 👉 Register for our upcoming free webinar, Generative AI for Hospitality! How Do You Convince the Unconvinced? AI isn’t for me. AI will take my job. I can do it better than AI. Trust […]

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In-Ear Insights Change Management and GEnerative Artificial intelligence

In-Ear Insights: Change Management and Generative Artificial intelligence

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss change management, generative artificial intelligence, and how to help your team embrace AI and what to do with team members who are resistant to AI adoption. Learn why the human element remains critical for successful AI implementation and how to best […]

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Hiring Industries

Hiring Industries

This content was originally featured in the July 31st, 2024 newsletter found here: INBOX INSIGHTS, July 31, 2024: AI Adoption, Hiring Industries In this week’s Data Diaries, let’s expand our look at the employment market. Usually we just look at open marketing positions to get a sense of how the marketing industry is doing, but […]

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Corporate Culture

Corporate Culture

This data was originally featured in the July 17th, 2024 newsletter found here: INBOX INSIGHTS, JULY 17, 2024: CORPORATE CULTURE, PROGRAMMING GENERATIVE AI WHAT IS CORPORATE CULTURE? When I talk about integrating AI into your company, I talk about how it’s a culture shift. The response I get to that statement is usually, “What if we […]

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The 5P Framework: The Trust Insights Approach

I thought you did data analysis? We do. I thought you did AI and Machine Learning. We do. I thought you could fix my Google Analytics. We can. I thought you could give me an SEO plan. We can. So why the pivot to change management? Everything we do at Trust Insights is a project. […]

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