failure points of a measurement strategy

Five failure points of a measurement strategy

A few weeks ago I gave a talk on the five failure points of a measurement strategy. In that talk, I covered the 5Ps of Change Management and how to identify and avoid these failure points. Here are the main takeaways. Purpose – What is the question you’re trying to answer? People – Who are […]

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5 basic steps of new product development process

Five basic steps of a new product development process

What do you do when you have an idea that you want to bring to market? You need a new product development process to ensure that you’re set up for success. Product development doesn’t have to be a physical product. It can be services or online material as well. At Trust Insights we have standard […]

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change management

Change Management

This data was originally featured in the August 17, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/08/inbox-insights-august-17-2022-change-management-private-social-media/ In this week’s Data Diaries, let’s riff on Katie’ open about change management. Social media itself is changing, as we discussed in this week’s post on pumpkin spice data. One of the biggest changes? The explosion in private social media communities, […]

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why do we hate change

Why do we hate change? And what can we do about it?

Change is hard. I know, understatement of the decade. Anyone who tells you they enjoy constant change is probably lying to you, or a psychopath. Kidding! Sort of. Why do we hate change so much? According to the Harvard Business Review, there are 10 solid reasons why. You can read the whole thing here: https://hbr.org/2012/09/ten-reasons-people-resist-chang […]

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INBOX INSIGHTS, August 17, 2022: Change Management, Private Social Media

INBOX INSIGHTS: Change Management, Private Social Media (8/17) :: View in browser Take our new Google Analytics 4 for Marketers Course » Why Do We Hate Change? And What Can We Do About It? Change is hard. I know, understatement of the decade. Anyone who tells you they enjoy constant change is probably lying to […]

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{PODCAST} In-Ear Insights: Organizational Change and the Great Resignation

{PODCAST} In-Ear Insights: Organizational Change and the Great Resignation

In this episode of In-Ear Insights, Katie and Chris discuss the impact of the Great Resignation on organizations and how marketers should be thinking about preserving institutional knowledge. How do you anticipate and protect your organization from unexpected (or expected) departures, ensuring you can still meet your goals and create the kind of impact you […]

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{PODCAST} In-Ear Insights: Analytics Amnesty and Change Management

{PODCAST} In-Ear Insights: Analytics Amnesty and Change Management

In this week’s episode, Katie and Chris examine the concept of analytics amnesty as part of change management. When you know things are wrong or broken, and you’re committed to making a change for the better, you may need to declare amnesty – a reboot that removes any and all blame for the way things […]

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effect change

How do you effect change without authority?

Recently asked our slack community what questions they had about change management. This one stuck out to me as a very common issue: “How do you effect change without authority?” That’s an excellent question with a not so easy answer. Buckle up, this is going to be a long read. I’ll start with – it […]

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