I saw the poster in a hotel elevator in Wilmington. It was an ad for the hotel’s restaurant, and it read: “Stop by our bar to enjoy our thoughtfully sourced menu, featuring classic fare with a twist and premium drinks.” I read the phrase “thoughtfully sourced” and stopped. What does that even mean? It isn’t […]
Activity Is Not Adoption. Real adoption is something a different team can copy. You haven’t been adopting AI. You’ve been using AI. I say that to leaders who tell me their AI adoption is up 40% or 60% or 90%, and who can’t understand why nothing is actually shipping. The dashboard is real. The usage […]
Later Never Comes What I saw driving past my childhood home this morning. They say you can’t go home again. First of all, I don’t know who “they” are. But in this case, “they” weren’t wrong. My mother-in-law was visiting last week. This morning I drove her to the bus station so she could head […]
You’re Not Stuck in AI Pilot Purgatory. You’re Hiding In It. A pilot is not a commitment, and that is the whole problem. You haven’t been stuck in pilot purgatory. You have been hiding in it. I want to say that as plainly as I can. The pilots are not the problem. Most of them […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we uncover the top five ways to leverage artificial intelligence for extracting hidden corporate strategies from open roles. Mastering job […]
Read More… from So What? Top 5 Use Cases of Job Descriptions for Business Intelligence
This post was originally featured in the March 18th, 2026 newsletter found here: INBOX INSIGHTS: AI Strategy Commonalities, B2B Marketing Writing and AI Part 2 The One Thing Every AI Strategy Has in Common A bartender told me a story recently that I haven’t been able to shake. The parking system in her building is […]
INBOX INSIGHTS: Stop Hiding in AI Pilot Purgatory, Enterprise AI Part 2 (2026-05-27) :: View in browser 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 You’re Not Stuck in Pilot Purgatory. You’re Hiding In It. A pilot is not a commitment, and that […]
Read More… from INBOX INSIGHTS: Stop Hiding in AI Pilot Purgatory, Enterprise AI Part 2 (2026-05-27)
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the critical transition from vague prompting to structured management for agentic AI. You’ll learn how to apply human management principles like employee handbooks and standard operating procedures to your AI workflows. You’ll discover why the 5P framework prevents your agents from […]
Read More… from In-Ear Insights: Setting up Agentic AI For Success Part 2, Employee Handbooks
INBOX INSIGHTS: Stop Chasing Use Cases, AI Command Line Tools Part 2 (2026-05-06) :: View in browser 👉 Grab our new Generative AI for SEO and PPC Marketers eBook 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Stop Chasing Use Cases Two weeks […]
Read More… from INBOX INSIGHTS: Stop Chasing Use Cases, AI Command Line Tools Part 2 (2026-05-06)
This post was originally featured in the 2/4/2026 newsletter found here: INBOX INSIGHTS: Who Owns AI, Marketing Jobs Report Who Owns AI When Everyone Owns AI? Who owns AI when everyone owns AI? Hint: It’s nobody. Let’s dig in. I’ve had a front-row seat to a lot of ‘AI transformations’ lately, and I’ve noticed a […]
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