management consulting Archives - Trust Insights Marketing Analytics Consulting

In-Ear Insights: How to Vet and Hire an Analytics Agency or Employee

Posted on September 27, 2023 by cspenn

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to vet and hire the right analytics expert for your business. We cover the importance of having your processes and goals clearly defined before bringing on help, so you can assess if a potential hire or agency is truly a […]

In-Ear Insights: Generative AI and the Future of Work

Posted on September 20, 2023 by cspenn

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the impact of generative AI on businesses, especially hourly businesses like agencies. They explore the problems with time tracking and utilization rates, and how it breeds inefficiency. Katie shares her experience being forced to innovate on command. Chris talks about the […]

In-Ear Insights: Workplace Communication and Productivity

Posted on July 19, 2023 by cspenn

In this episode of In-Ear Insights, the Trust Insights podcast, Katie Robbert and Christopher Penn tackle a common workplace challenge – how to keep teams focused on priorities instead of getting distracted by drama or interpersonal issues. As Katie explains, acknowledging that some level of gossip or emotional venting will happen is key. Trying to […]

The Role of AI in Agency Marketing: A Conversation with Katie Robbert

Posted on July 12, 2023 by cspenn

Artificial intelligence (AI) is transforming businesses, including marketing agencies. To understand how AI will impact agency marketing, Brooke Sellas of the Marketing Agency Show recently spoke with Katie Robert, CEO of Trust Insights, on their podcast. Can’t see anything? Watch it on YouTube here. Katie has extensive experience helping companies implement AI and manage organizational […]

In-Ear Insights: Obstacles to Becoming Data-Driven

Posted on by cspenn

In this week’s In-Ear Insights, Katie and Chris tackle a common challenge in organizations wanting to adapt a data-driven marketing methodology: stakeholders who don’t make data-driven decisions. Learn why this is the case and what you can do to help transition those stakeholders to more of a data-driven point of view. Watch the video here: […]

In-Ear Insights: Motivation, Momentum, and Management

Posted on January 25, 2023 by cspenn

In this week’s In-Ear Insights, Katie and Chris discuss how to manage motivation of a team, especially in demotivating circumstances. How do you keep people interested over a long period of time in a sustainable way? What if you don’t have the budget or resources for tangible retention methods? Tune in to learn motivation tips! […]

In-Ear Insights: Secrets of the C-Suite

Posted on January 4, 2023 by cspenn

In this week’s In-Ear Insights podcast episode, Katie and Chris talk about one of the secrets of the C-Suite, based on a recent LinkedIn article. What does one set of executives do to be more productive that others don’t, and what lessons we can learn from it? Tune in to find out! Watch the video […]

{PODCAST} In-Ear Insights: Do You Need Ego To Be Successful?

Posted on September 7, 2022 by cspenn

In this episode, Katie and Chris tackle a question from a recent conference. An agency CEO asked whether or not a leader needed ego to be successful, particularly when they observed their competitors being bold and brash and also being more successful. Dig into our answers and find out whether ego is a help or […]

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