This data was originally featured in the August 21, 2024 newsletter found here:INBOX INSIGHTS, August 21, 2024: Internal and External Audiences, Instagram for Influencers In this week’s Data Diaries, we dig into the second set of snapshots from Crowdtangle, the now-decommissioned data utility from Meta. Crowdtangle was unique among data provider companies in that they […]
INBOX INSIGHTS: Internal and External Audiences, Instagram for Influencers (8/21) :: View in browser 👉 Catch the recording of our free webinar, Generative AI for Hospitality! How to Balance Internal and External Audiences When we think about our audience, we double down on the people outside our organization. We look at our buyers’ journey, we […]
This content was originally featured in the August 14th, 2024 newsletter found here: INBOX INSIGHTS, August 14, 2024: Human Connection in Marketing, Instagram for Brands In this week’s Data Diaries, we bid farewell to an old friend: Meta Crowdtangle. Originally a standalone company, I first became aware of Crowdtangle in 2015 at my old agency […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use generative AI to create newsletters. You’ll see […]
Read More… from So What? Automating Email Newsletters With Generative AI
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crisis of trust in institutions, influencer marketing strategy, and what it means for your marketing. Learn why Gen Z gravitates toward individual influencers and away from brands. Discover how to adapt your marketing to include influencers, even if you’re not […]
Read More… from In-Ear Insights: Trust and Influencer Marketing Strategy
Introduction Welcome to the 12 Days of Data 2023 Edition, our look back at the data that made marketing in 2023. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for four years straight now…) from an analytics perspective to see what insights we can take […]
Read More… from 12 Days of Data 2023 Day 10: Creator Platforms For Monetization
Introduction Welcome to the 12 Days of Data 2023 Edition, our look back at the data that made marketing in 2023. We’re looking at the year that was (and oh, what a year it was, something we’ve been saying for four years straight now…) from an analytics perspective to see what insights we can take […]
Read More… from 12 Days of Data 2023 Day 3: Instagram for Influencers
INBOX INSIGHTS: Monthly Reporting Part 3, Instagram for Influencers (6/21) :: View in browser 👉 Until July 2, take 50% off our Google Analytics 4 course with discount code TENDAYSLEFT 👉 Want someone to just do it for you? Let us know how we can help. Monthly Reports, Part 3: Process and Platform If you’re […]
Read More… from INBOX INSIGHTS, June 21, 2023: Monthly Reporting Part 3, Instagram for Influencers
INBOX INSIGHTS: B2B Influencer Marketing, ChatGPT Professional Development (5/3) :: View in browser 👉 59 days until Google Analytics’ Universal Analytics shuts down. Take our GA4 course to get going now on Google Analytics 4 👉 Want someone to just do it for you? Let us know how we can help. May 2023 One Click […]
In this week’s In-Ear Insights, Christopher Penn and Katie Robbert discuss B2B influencer marketing, which is becoming more prominent in the B2B marketing space. B2B influencer marketing is an endorsement where a B2B marketer uses their influence to endorse a product or service because of the reputation they have. Unlike B2C, B2B influencer marketing is […]
Read More… from In-Ear Insights: What Is B2B Influencer Marketing?
Newsletter
Podcast
