In the most recent AI and automation report from the Brookings Institute, the think tank cites research saying that AI will replace up to 70% of some job types, especially entry-level jobs. How do you make your career more resistant to being automated out of existence? One of the key skills we cite often in […]
{PODCAST} In-Ear Insights: Uses of AI in Direct Marketing
In this episode of In-Ear Insights, we present the audio from our New England Direct Marketing Association opening keynote. How will AI be used by direct marketers? Listen to this episode, and if you’d like to catch the video, it’s available here. Listen to the audio here: Download the MP3 audio here. Need help with […]
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Marketing Analytics, Data Science and Leadership – May 27, 2019 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Google rolling out mobile search redesign with black Ad label, favicons for organic results via […]
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Brand Reputation – When office politics hurt your business
I recently had an experience where my family was unceremoniously asked to stop patronizing a business. Why? There were issues with the staff and the staff no longer wanted to deal with customers that fit a specific profile. We were one of many clients that were asked to stop coming. (I know that’s super vague […]
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In The Headlights : May 22, 2019 Issue
What’s in your audience’s media diet? The media diet is what your audience consumes, what content helps form their world views on everything from politics and pop culture to business and marketing. “You are what you eat” has never been more true than today. If we want to be as closely aligned to our audience’s […]
{PODCAST} In-Ear Insights: When Not to Use Google Data Studio Dashboards
In this episode of In-Ear Insights, Katie and Chris discuss when dashboards like Google Data Studio are the best choice and especially when they’re not the best choice for getting insights out of data. What do dashboards do well, and what do they do poorly? Listen to this episode for a list of best practices […]
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Marketing Analytics, Data Science and Leadership – May 20, 2019 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. How to Research Your Competitors Facebook Ads via @smexaminer Airtable (with free and paid […]
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5 Ways AI is Changing Marketing: NEDMA 2019 Keynote
Today, we’re pleased to feature, open to all, our opening keynote address at the NEDMA 2019 Conference. In this talk, you’ll see 5 practical applications of AI in use today, plus a never-before-seen glimpse at the use of natural language generation to create readable content at scale. Can’t see anything? Watch it on YouTube here. […]
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{PODCAST} In-Ear Insights: The Future of AI, A Panel Discussion
In this episode of In-Ear Insights, we present a panel discussion from General Assembly featuring Trust Insights CEO Katie Robbert on the future of artificial intelligence, what to know before hiring AI and data science professionals, and much more. Listen now! Listen to the audio here: Download the MP3 audio here. Need help with your […]
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Marketing Analytics, Data Science and Leadership – May 13, 2019 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Google Ads Reports Can Now Be Downloaded in Sheets Pros & Cons via @siliconvallaeys Ads […]
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