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{PODCAST} In-Ear Insights: Do Awards Matter?

by cspenn | Mar 31, 2021 | podcast, public relations

In this episode, Katie and Chris discuss the process of submitting for awards, whether they matter, which ones matter, and what a potential awards strategy should accomplish. Tune in to find out why awards aren’t just vanity, and how they’re part of the...

12 Days of Data 2020, Day 7: Media Landscape Health

by cspenn | Dec 15, 2020 | 12 Days of Data, marketing, public relations

12 Days of Data 2020, Day 7: Media Landscape Health Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see...

12 Days of Data 2020, Day 6: Press Release Top Level Statistics

by cspenn | Dec 14, 2020 | 12 Days of Data, marketing, public relations

12 Days of Data 2020, Day 6: Press Release Top Level Statistics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics...

12 Days of Data 2020, Day 5: (Over)Used Words in Press Releases

by cspenn | Dec 11, 2020 | 12 Days of Data, marketing, media relations, public relations

12 Days of Data 2020, Day 5: (Over)Used Words in Press Releases Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics...

The Importance of Tag Memes for Understanding Social Networks

by cspenn | Apr 3, 2020 | data analytics, data science, machine learning, marketing, marketing technology, public relations, social media

This past week, our CEO Katie Robbert said, “can we be done with the “something about me and tag five people” on twitter thing? it’s really annoying now”. If you’re unfamiliar with the reference, there’s a Twitter meme where you share 5 jobs...

12 Days of Data, Day 8: Press Release Top-Level Statistics of 2019

by cspenn | Dec 18, 2019 | 12 Days of Data, public relations

Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and...