by cspenn | Mar 31, 2021 | podcast, public relations
In this episode, Katie and Chris discuss the process of submitting for awards, whether they matter, which ones matter, and what a potential awards strategy should accomplish. Tune in to find out why awards aren’t just vanity, and how they’re part of the...
by cspenn | Dec 15, 2020 | 12 Days of Data, marketing, public relations
12 Days of Data 2020, Day 7: Media Landscape Health Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see...
by cspenn | Dec 14, 2020 | 12 Days of Data, marketing, public relations
12 Days of Data 2020, Day 6: Press Release Top Level Statistics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics...
by cspenn | Dec 11, 2020 | 12 Days of Data, marketing, media relations, public relations
12 Days of Data 2020, Day 5: (Over)Used Words in Press Releases Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics...
by cspenn | Apr 3, 2020 | data analytics, data science, machine learning, marketing, marketing technology, public relations, social media
This past week, our CEO Katie Robbert said, “can we be done with the “something about me and tag five people” on twitter thing? it’s really annoying now”. If you’re unfamiliar with the reference, there’s a Twitter meme where you share 5 jobs...
by cspenn | Dec 18, 2019 | 12 Days of Data, public relations
Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and...