{PODCAST} In-Ear Insights: Do Awards Matter?

{PODCAST} In-Ear Insights: Do Awards Matter?

In this episode, Katie and Chris discuss the process of submitting for awards, whether they matter, which ones matter, and what a potential awards strategy should accomplish. Tune in to find out why awards aren’t just vanity, and how they’re part of the decision-making process for sales and marketing. Watch the video here: Can’t see […]

Read More…

12 Days of Data 2020, Day 5: (Over)Used Words in Press Releases

12 Days of Data 2020, Day 5: (Over)Used Words in Press Releases

12 Days of Data 2020, Day 5: (Over)Used Words in Press Releases Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see what insights […]

Read More…

The Importance of Tag Memes for Understanding Social Networks

This past week, our CEO Katie Robbert said, “can we be done with the “something about me and tag five people” on twitter thing? it’s really annoying now“. If you’re unfamiliar with the reference, there’s a Twitter meme where you share 5 jobs you’ve held, and then tag 5 people: These memes at first seem […]

Read More…

Pleased, Excited, Proud, and Thrilled: Press Release (Over)Use of Happy Words

Pleased, Excited, Proud, and Thrilled: Press Release (Over)Use of Happy Words

Colleague and friend Shonali Burke recently observed, “You know, it would be so refreshing if, just once, a PR organization/association/consultant/agency did not send out a news release/email telling you how ‘thrilled’ they are about **_**. #justsayin” This got us wondering… just how prevalent is this particular habit? We wanted to find out, to quantify it […]

Read More…

Pin It on Pinterest