public relations Archives - Trust Insights Marketing Analytics Consulting

12 Days of Data, Day 8: Press Release Top-Level Statistics of 2019

by cspenn | Dec 18, 2019 | 12 Days of Data, public relations

Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and...

12 Days of Data, Day 7: 10+ Most (Over)Used Words in Press Releases

by cspenn | Dec 17, 2019 | 12 Days of Data, marketing, public relations

Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and...

Pleased, Excited, Proud, and Thrilled: Press Release (Over)Use of Happy Words

by cspenn | Aug 26, 2019 | content, content marketing, marketing, media relations, public relations

Colleague and friend Shonali Burke recently observed, “You know, it would be so refreshing if, just once, a PR organization/association/consultant/agency did not send out a news release/email telling you how ‘thrilled’ they are about **_**. #justsayin” This got...