In-Ear Insights Introduction to Agile Marketing

In-Ear Insights: Introduction to Agile Marketing

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris delve into the world of Agile methodology. You will gain a clear understanding of Agile principles and how they compare to traditional waterfall project management. Discover the benefits of Agile for marketing, including increased flexibility, customer-centricity, and the ability to adapt to […]

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agile change

How people prevent agility

Agile. Nimble. Flexible. Proactive. Adaptive. These are all ways that we ideally want to be able to describe ourselves, our teams, and our companies. But the truth is, most of us aren’t any of those things. We’re rigid. We like predictability and consistency. We create plans but have a hard time when those plans change […]

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{PODCAST} In-Ear Insights: Agile Marketing Best Practices

In this episode of In-Ear Insights, Katie and Chris review the basics of agile marketing: What agile marketing is Where agile marketing came from What practices are easiest to adopt for marketers Sprint planning Scrums Kanban boards Standups What marketers should know about agile marketing Listen in and use these ideas to improve your own […]

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{PODCAST} In-Ear Insights: Agile Marketing Technology Deployment

  In this episode of In-Ear Insights, Katie and Chris deconstruct a graphic by Scott Brinker on different methodologies for evaluating and deploying marketing technology. What does waterfall marketing technology deployment look like? What does agile marketing technology deployment look like? Is Scott onto something, or is it a bad fit for an analogy? As […]

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