The customer experience is arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even start to tackle the customer experience and understand what our audience […]
Read More… from Powering Customer Experience with Predictive Analytics – Loyalty
In this episode, listen to co-founder Christopher Penn’s keynote address to the FUSE Digital Marketing Summit, an elite, invitation-only event for CMOs and top marketing leaders. Hear what leaders heard about adapting their organizations for AI, learning what’s coming, and what to do to prepare their companies. If you’d like to watch the video instead […]
Read More… from {PODCAST} In-Ear Insights: AI for Digital Marketing Leaders
The customer experience is arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even start to tackle the customer experience and understand what our audience […]
Read More… from Powering Customer Experience with Predictive Analytics – Ownership
In this week’s episode of In-Ear Insights, we eavesdrop on our MarketingProfs B2B Forum session talk about AI and analytics. When only 30% of CMOs use the analytics their organizations generate, and 70% of companies ignore their data, we know there’s plenty of room for improvement. Tune in as we explore AI and how it’s […]
In this series of posts by the Trust Insights team, we’ll be examining the earnings calls of major publicly-traded companies in the marketing space to get a sense, a pulse of the marketing industry. We’ll look at dozens of companies in the marketing space, all publicly-traded, to see what’s on executives’ minds. The Stock Basket […]
It’s the start of National Novel Writing Month, or NaNoWriMo. One of the challenges of writing at scale is ensuring that your individual chapters and the work overall fit the emotional arc needed to hook a reader and keep them reading, especially if you publish a serial story. To help, Trust Insights has made an […]
Read More… from Free NaNoWriMo Emotion Arc Analyzer for Authors and Proofreaders
A question I’m asked almost daily now is, “what are the best resources for getting started with data science, machine learning, and AI, especially for marketers?” This list will be updated from time to time as new resources become available, but the basics should remain relatively stable. What Order to Learn In We recommend the […]
Read More… from Top Resources for AI, Data Science, and Machine Learning for Marketers
In this episode of In-Ear Insights, join cofounders Katie Robbert and Christopher Penn as they wade through the murky waters of influencer marketing. What responsibilities does an influencer have? What responsibilities does a company have? What’s working today in modern influencer marketing? Tune in as we cover employee advocacy, how much influencers are being paid, […]
Read More… from {PODCAST} In-Ear Insights: Influencer Marketing
In this episode of In-Ear Insights, learn how to approach your 2019 marketing planning from a data-driven approach. Instead of guessing or just adding 10% to last year’s metrics and KPIs, what could you do to more accurately forecast, plan, and budget for the coming year? Join founders Katie Robbert and Christopher Penn for a […]
Read More… from {PODCAST} In-Ear Insights: 2019 Marketing Planning
Over the past 6 months, we’ve operated under the name BrainTrust Insights. As we’ve worked with you, more customers, more companies, we’ve realized the name doesn’t match what you’ve asked for, so we’re changing it. Why? See if this sounds familiar. You do the hard work of gathering data, cleaning it, and preparing it. You […]
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