In this episode, Katie and Chris discuss what makes truly compelling content marketing, from storytelling structures to research and development. How do you keep people engaged in your content? Tune in to find out how to create thumbstopping content marketing! [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to […]
Read More… from {PODCAST} In-Ear Insights: Creating Thumbstopping Content Marketing
In this episode of In-Ear Insights, Katie and Chris discuss the alphabet soup of some common marketing metrics – CPM, CPC, CPA, ROAS, ROI, and CLV – what they mean, when they apply, and how to interpret them. How do you organize these metrics to tell a coherent story about the customer experience, and what […]
Read More… from {PODCAST} In-Ear Insights: Common Marketing Metrics and B2B Marketing Strategy
It’s pumpkin spice season again, and nothing says pumpkin spice like some pumpkin spice-flavored data analysis. Let’s dig into the flavor of fall and see what’s new this year. Pumpkin Spice Search Interest First, let’s look at the trend itself. Using a basket of search terms such as pumpkin spice, pumpkin spice latte, pumpkin spice […]
In this episode, Katie and Chris discuss the different levels of complexity when it comes to AI and machine learning in marketing. What’s the difference between AI and data science, and when should you focus on one or the other? What cautionary tales should marketers understand before positioning a product as powered by AI? Do […]
Read More… from {PODCAST} In-Ear Insights: Simple and Complex AI in Marketing
In this episode of In-Ear Insights, Katie and Chris walk through the Google Analytics 4 Attribution Modeling. Watch as they explain the details, the different settings, which built-in model you should use most of the time, how to visualize your funnel, and explore some anomalies that might require you to use more than one attribution […]
Read More… from {PODCAST} In-Ear Insights: Google Analytics 4 Attribution Modeling Walkthrough
In this episode of In-Ear Insights, Katie and Chris talk about mitigating biases when conducting market research. Whether you’re conducting surveys, 1:1 interviews, or focus groups, what you bring into your research can dramatically affect – and even invalidate – the outcome. Learn how to mitigate these problems and keep your research as free of […]
Read More… from {PODCAST} In-Ear Insights: Mitigating Biases in Market Research
This cold open was originally featured in the January 13, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-13-2021-marketing-in-crisis-podcasting/ Well, That Happened With all the major news happening (new daily records in the pandemic, armed insurrection, etc.), how are you handling it from a marketing operations perspective? Earlier this week, Katie and I sat down and discussed it (which […]
In this week’s In-Ear Insights, Katie and Chris pause to take a look back at the first half of the year and do a mid-year goal checkup. What should you be thinking about at the midpoint of the calendar year, and how does that thinking inform your goals for the rest of the year? What […]
Read More… from {PODCAST} In-Ear Insights: Mid-Year Goal Checkup and Planning
In this week’s In-Ear Insights, Katie and Chris talk about AI applications and distractions. How important is it that you know the technology? What level of depth is necessary for marketers to make marketing technology work for them? Tune in to find out! [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube […]
Read More… from {PODCAST} In-Ear Insights: AI Applications and Distractions in Marketing
In this week’s In-Ear Insights, Katie and Chris talk about the newest advances in natural language generation and walk through an example of what’s available now for creating content with the assistance of AI. Watch the demonstration, listen to the implications for marketers, and start formulating your AI-based content marketing strategy. Tune in to find […]
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