In this episode of In-Ear Insights, Katie and Chris answer one of the most common questions for jobseekers: “What should my salary be?” Learn the two different methods for determining how much compensation to ask for, and ways to handle salary negotiations in interviews. Key points from this episode: 1. The first step in determining […]
Read More… from {PODCAST} In-Ear Insights: What Should My Salary Be?
In this week’s In-Ear Insights, Katie and Chris discuss the value of professional certifications. What are certifications like Google Analytics IQ, Hubspot Academy, Udemy, Coursera, and LinkedIn Skill Tests worth? Do they help you get hired? What do hiring managers think of them? Tune in to find out! Watch the video here: Can’t see anything? […]
Read More… from {PODCAST} In-Ear Insights: The Value of Professional Certifications
A friend and colleague filed a complaint with their university for teaching outdated course material about digital marketing, and for good reason. The materials they’re teaching are horrendously, hilariously out of date. Here are just a couple of snippets from the course currently being taught to students in mid-2020. On SEO: This advice is horrendously […]
Read More… from The Secret to Preventing Outdated Marketing Knowledge
In this episode, Katie and Chris discuss preparing your career for an economic downturn with advice appropriate for the present day and yet-to-be-seen scenarios. From skills and certifications to building a personal brand to how to pitch people, get practical advice for making it through a financial crisis, global recession, or other unforeseen circumstances. Listen […]
Read More… from {PODCAST} In-Ear Insights: Preparing Your Career For An Economic Downturn
In this episode of In-Ear Insights, Katie and Chris talk the summer slowdown, the time of year when B2B marketers face ever-increasing out of office autoreplies and campaign performance historically drops. What should you do as a marketer during the known slow periods? Options discussed on the show include: Training and professional development Backlog creation […]
Read More… from {PODCAST} In-Ear Insights: Combatting the Summer Slowdown
In this week’s In-Ear Insights, Katie and Chris discuss what it takes for marketing professionals to advance their own learning and development. Should they wait for formal training? If not, how should they approach learning in a field which is constantly changing? Listen to the audio here: Download the MP3 audio here. Need help with […]
Read More… from {PODCAST} In-Ear Insights: Learning, Training, and Professional Development
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