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The Secret to Preventing Outdated Marketing Knowledge

by cspenn | Aug 21, 2020 | email marketing, professional development

A friend and colleague filed a complaint with their university for teaching outdated course material about digital marketing, and for good reason. The materials they’re teaching are horrendously, hilariously out of date. Here are just a couple of snippets from...

{PODCAST} In-Ear Insights: Preparing Your Career For An Economic Downturn

by cspenn | Mar 25, 2020 | careers, economics, jobs, linkedin, podcast, professional development

In this episode, Katie and Chris discuss preparing your career for an economic downturn with advice appropriate for the present day and yet-to-be-seen scenarios. From skills and certifications to building a personal brand to how to pitch people, get practical advice...

{PODCAST} In-Ear Insights: Combatting the Summer Slowdown

by cspenn | Jun 26, 2019 | marketing, marketing technology, podcast, professional development, strategy, training

In this episode of In-Ear Insights, Katie and Chris talk the summer slowdown, the time of year when B2B marketers face ever-increasing out of office autoreplies and campaign performance historically drops. What should you do as a marketer during the known slow...

{PODCAST} In-Ear Insights: Learning, Training, and Professional Development

by cspenn | Mar 20, 2019 | learning, marketing, podcast, professional development, team, training

In this week’s In-Ear Insights, Katie and Chris discuss what it takes for marketing professionals to advance their own learning and development. Should they wait for formal training? If not, how should they approach learning in a field which is constantly...