The Secret to Preventing Outdated Marketing Knowledge

The Secret to Preventing Outdated Marketing Knowledge

A friend and colleague filed a complaint with their university for teaching outdated course material about digital marketing, and for good reason. The materials they’re teaching are horrendously, hilariously out of date. Here are just a couple of snippets from the course currently being taught to students in mid-2020. On SEO: This advice is horrendously […]

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{PODCAST} In-Ear Insights: Preparing Your Career For An Economic Downturn

{PODCAST} In-Ear Insights: Preparing Your Career For An Economic Downturn

In this episode, Katie and Chris discuss preparing your career for an economic downturn with advice appropriate for the present day and yet-to-be-seen scenarios. From skills and certifications to building a personal brand to how to pitch people, get practical advice for making it through a financial crisis, global recession, or other unforeseen circumstances. Listen […]

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{PODCAST} In-Ear Insights_ Combatting the Summer Slowdown

{PODCAST} In-Ear Insights: Combatting the Summer Slowdown

In this episode of In-Ear Insights, Katie and Chris talk the summer slowdown, the time of year when B2B marketers face ever-increasing out of office autoreplies and campaign performance historically drops. What should you do as a marketer during the known slow periods? Options discussed on the show include: Training and professional development Backlog creation […]

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{PODCAST} In-Ear Insights_ Learning, Training, and Professional Development

{PODCAST} In-Ear Insights: Learning, Training, and Professional Development

In this week’s In-Ear Insights, Katie and Chris discuss what it takes for marketing professionals to advance their own learning and development. Should they wait for formal training? If not, how should they approach learning in a field which is constantly changing? Listen to the audio here: Download the MP3 audio here. Need help with […]

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