In this week’s episode, Katie and Chris talk about marketing measurement strategy. What is measurement strategy in the context of marketing? Why do so many marketers and especially consultancies and agencies mix up strategy, tactics, and execution when it comes to measurement? How should you think about your measurement strategy? Tune in to find out! […]
Read More… from {PODCAST} In-Ear Insights: Marketing Measurement Strategy
INBOX INSIGHTS: SEO and Research, Missing Keywords, Diminishing Returns (7/13) :: View in browser Take our new Google Analytics 4 for Marketers Course » Ditch Your SEO Tools for Once This week, we’ve been talking about our own internal SEO strategy and where we’re running into roadblocks. We’ve exhausted our keyword lists and we’re written […]
In this week’s episode, Katie and Chris talk SEO and how to deal with diminishing returns in SEO. What should you do when your efforts aren’t yielding as much juice for the squeeze? How should you balance pillar content? What’s the role of content recycling? Tune in to find out the answers to these questions […]
Read More… from {PODCAST} In-Ear Insights: Diminishing Returns in SEO
In this episode, John and Chris discuss a roundup of the most commonly identified content marketing trends. Which trends are real, actual trends and which trends are simply recycled advice? What are the trends marketers are not paying attention to? Tune in to find out! [podcastsponsor] Watch the video here: Can’t see anything? Watch it […]
Read More… from {PODCAST} In-Ear Insights: Content Marketing Trends (2022)
In this episode, Katie and Chris discuss personal branding considerations and challenge the notion of what a personal brand is. Do you have to be the loudest person in the room? How do you build a personal brand without being perceived as arrogant and full of yourself? Tune in to find out! [podcastsponsor] Watch the […]
Read More… from {PODCAST} In-Ear Insights: Personal Brand Building Considerations
Analytics is inherently rearward-looking, looking at what happened. Yet if we want to increase the value and impact of analytics, we have to look forward, to help plan. How do we do this? In this episode, learn 3 different approaches for improving the value of analytics. [podcastsponsor] Watch the video here: Can’t see anything? Watch […]
Read More… from {PODCAST} In-Ear Insights: Increasing the Value of Analytics
INBOX INSIGHTS: Tips for Hiring Managers, The Great Reshuffling, Professional Certifications (6/15) :: View in browser Take our new Google Analytics 4 for Marketers Course » Pro Tip for Hiring Managers First, we had The Great Resignation. Now we have The Great Reshuffling. All to say that the pandemic has been a catalyst for many […]
In this week’s In-Ear Insights, Katie and Chris discuss the value of professional certifications. What are certifications like Google Analytics IQ, Hubspot Academy, Udemy, Coursera, and LinkedIn Skill Tests worth? Do they help you get hired? What do hiring managers think of them? Tune in to find out! [podcastsponsor] Watch the video here: Can’t see […]
Read More… from {PODCAST} In-Ear Insights: The Value of Professional Certifications
One of the data collections we look forward to most eagerly every year is Scott Brinker’s MarTech landscape. This compilation of marketing technology is a who’s who of MarTech; nearly every company from the tiniest startup to global Fortune 10 companies is listed. Every year, we wonder about the companies themselves. These are tech startups […]
Read More… from The Marketing Technology of the MarTech 9000
INBOX INSIGHTS: Commuting, RTO, Carbon Impact (6/8) :: View in browser Take our new Google Analytics 4 for Marketers Course » Out of Touch Employers If I had to take a wild guess, I would assume you’ve seen the emails from Elon Musk stating that employee must work a minimum of 40 hours a week, […]
Read More… from INBOX INSIGHTS, June 8, 2022: Commuting, RTO, Carbon Impact
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