In this week’s In-Ear Insights, join cofounders Katie Robbert and Christopher Penn as they discuss the release of Chris’ latest book, AI for Marketers (Second Edition). Learn what’s in the book, which jobs will be taken by robots, and how to set up your career for success. Also learn why social media is in mortal […]
IBM THINK is the premier gathering of technologists, marketers, and subject matter experts for all things IT, security, compliance, and AI/machine learning. I’m honored to be speaking again at THINK, this year in San Francisco, February 11-15. What will I be presenting? I’ll be showing some brand new applications of machine learning for marketing, five […]
YouTube is a search engine The thing a lot of marketers get wrong about YouTube is thinking that it’s only a video sharing platform, or even that it’s a social media platform. It’s not. YouTube is a search engine. Many people search YouTube for “how do I?” and if you are in a business where […]
Read More… from Marketing Insights: How to use YouTube for Organic Marketing
This post was originally published on Spin Sucks It’s the most wonderful time of the year… …for annual planning! Well, it’s Q4, and everyone is scrambling to create their plan for January 1st. New Year, New You. What’s the deal with that? I equate annual planning to creating resolutions. If you wait until January to start […]
Read More… from Tips for Using Data to Survive End-Of-Year Planning
It’s the new year, a new, fresh start. While self-help folks will debate the semantics of whether a new year really is a new you or not, the reality in the business world is that a new year means new plans, new goals and targets to hit, new budgets, and new ideas to try out. […]
Read More… from {PODCAST} In-Ear Insights: 2019 Marketing Planning
Carrie Wilkerson recently asked how I produce a new video every single day. The process is straightforward and incorporates tools such as Techsmith’s Camtasia, the ffmpeg encoder, Otter.ai, Evernote, and others. Watch the video for a walkthrough in 15 minutes of the publication process. Can’t see anything? Watch it on YouTube here. Need help with […]
Read More… from Insights Insider: Our Daily Video Content Process
Let me throw a number at you: 91,571,368. As of last count on December 20, 2018, that was the number of news articles from credible sources (as judged by Google News) published in 2018. 91,571,368. That is an enormous amount of content. To put it in context, that’s more than: a quarter million news stories […]
In this episode of In-Ear Insights, cofounders Katie Robbert and Christopher Penn discuss predictive analytics as a planning tool for your 2019 marketing. What data should you use? How should you approach a predictive analytics project? How much planning should go into predictive analytics? What pitfalls should you look to avoid? Tune in: Download the […]
Read More… from {PODCAST} In-Ear Insights: 2019 Planning and Predictive Analytics
Instagram’s engagement rates dropped precipitously this week as a result of an API change. Using our in-house analytics software, we examined the likes, comments, and account sizes of the top 500 most-followed accounts on Instagram over the last 3 months to see how the December 11 API change is impacting the most popular accounts. For […]
Read More… from Instagram Influencer Marketing: Engagement Rates Drop
The customer experience is arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even start to tackle the customer experience and understand what our audience […]
Read More… from Powering Customer Experience with Predictive Analytics – Evangelism
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