In this week’s In-Ear Insights, Katie and Chris review the basics of what server-side tagging is, why it’s important, and how it works. Using Google Tag Manager’s server-side edition as the example, we look at why companies like Facebook are pushing it so much, and what benefits – and hurdles – server-side tagging presents. Tune […]
Read More… from {PODCAST} In-Ear Insights: Understanding Server-Side Tagging
In a recent conversation in the Spin Sucks Slack group (a sister group of our Analytics for Marketers Slack group, join both of them!), Meredith asked, “any updated best practices on timing to issue press releases, with regards to days of the week? For years, from my agency days, I had understood Tuesday or Wednesday, […]
Read More… from The Best Day and Time to Issue a Wire Service Press Release (2022 Data)
INBOX INSIGHTS: The Unaware Audience, Micro-Forecasting, Recommendation Engines (5/18) :: View in browser Register for our free LIVE webinar, Customer Care Through the Customer Journey on May 24 » Finding the Symptoms A few weeks ago I was thinking about the unaware audience. How to help people realize that there was a problem and that […]
INBOX INSIGHTS: Transmedia Storytelling, Marketing Channels, AI and Culture (5/11) :: View in browser Register for our free webinar, Customer Care Through the Customer Journey on May 24 » Transmedia Storytelling All too often when working with clients I see the same issue over and over. The marketing strategy is focused on individual digital channels, […]
INBOX INSIGHTS: Listening to Audiences, AI and Data Science Jobs (5/4) :: View in browser Take $50 off our new paid course, Google Search Console for Marketers with discount code INBOXINSIGHTS » I had planned on writing about good and bad leaders this week. Actually, I have the post written and ready to go. However, […]
Read More… from INBOX INSIGHTS, May 4, 2022: Listening to Audiences, AI and Data Science Jobs
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris talk about questioning and challenging marketing best practices. From the best times to send emails to how much curated content you should share on social media, sacred cows are on the table. Tune in to find out what other marketing best practices […]
Read More… from {PODCAST} In-Ear Insights: Challenging Marketing Best Practices
I don’t know about you but I live in New England where we just got slammed with a blizzard and my hands hurt from shoveling, making typing a challenge for the next few days. So I’ll keep it short this week and let you get back to your regular programming. We’re one month into 2022 […]
Lots of folks have written in and messaged about Google’s announcement that they’re sunsetting Universal Analytics – also known as Google Analytics 3, the software that probably 90-95% of companies still use for their web analytics. What’s going on with Google Analytics? So, what exactly is going on? Here’s the skinny, from their announcement. On […]
Read More… from What’s Going On With Google Analytics 4 And Universal Analytics?
In this week’s In-Ear Insights, Katie and Chris dig into the four pillars of content marketing strategy – creation, distribution, amplification, and performance. You’ll also learn about why backlinks are so important to both SEO and content marketing generally. Tune in now! [podcastsponsor] Watch the video here: Can’t see anything? Watch it on YouTube here. […]
Read More… from {PODCAST} In-Ear Insights: Content Marketing Strategy
In this week’s In-Ear Insights, Katie and Chris take a walk on the wild side of affiliate marketing. What is affiliate marketing? What is affiliate marketing’s relationship with influencer marketing? How do you know if affiliate marketing is something to consider for your marketing mix? Tune in to find out! [podcastsponsor] Watch the video here: […]
Read More… from {PODCAST} In-Ear Insights: Affiliate Marketing Overview
Newsletter
Podcast
