[oldnews] Would you please take less than 20 seconds to take our 2-question survey on your confidence level with Google Analytics? Thank you! In the Content Marketing Institute’s Slack yesterday, moderator Jeremy Bednarski asked, “What are your marketing predictions for the second half of 2020?” Right now, forecasting and predicting anything further out than a […]
Marketing Analytics, Data Science and Leadership – June 29, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Machine Learning Engineer vs Data Scientist (Is Data Science Over?) via @kdnuggets Going forward, I […]
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What is Marketing Intelligence?
This article first appeared here: https://marketing.toolbox.com/articles/what-is-marketing-intelligence-definition-best-practices-use-cases-and-tools What is Marketing Intelligence? Marketing intelligence is defined as any actionable and data-oriented information that can be used to build an effective marketing strategy. This means data about your customers, your efforts, and your competitors that will help you make informed decisions around the pillars of marketing: product, price, […]
{PODCAST} In-Ear Insights: Marketing Strategy on a Shoestring Budget
What data should you look at to decide marketing strategy? How do you use that data with a shoestring budget during leaner times? In this episode, Katie and Chris walk through common Google Analytics metrics that lend themselves well to marketing strategy decisions, and a KPI decision framework. [podcastsponsor] Watch the video here: Listen to […]
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In the Headlights: June 24, 2020 Issue
[oldnews] Did you miss our AI in Content Marketing webinar on natural language processing? Catch the replay video, audio, slides, and transcript here and learn what you need to know about how content marketing will be changing forever! What’s your backup analytics plan? At this week’s Apple Worldwide Developer Conference, one of the revelations shown […]
Marketing Analytics, Data Science and Leadership – June 22, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Vectice Raises $3M Revolutionizing Enterprise Management of AI and Data Science Initiatives via @ReadWrit Businesses […]
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Natural Language Processing and Content Marketing: An AMA with Trust Insights and MarketMuse
On June 18, 2020, I sat down with Jeff Coyle and the MarketMuse community to answer questions after our webinar together on Natural Language Processing and its application to content marketing. Let’s see what’s on the minds of the content marketing community. Tatiana asks, “I’ll kick things off with my question – do you have […]
{PODCAST} In-Ear Insights: Audience Demographics and Market Research
In this episode of In-Ear Insights (the @TrustInsights podcast), Katie and Chris discuss generation gaps, audience demographics, and what to do when your analytics indicates you’ve got the wrong audience. How do you conduct market research and then pivot based on the results? Tune in now to find out. [podcastsponsor] Watch the video here: Listen […]
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In the Headlights: June 17, 2020 Issue
[oldnews] Did you miss our Data Science 101 for Marketers event at IBM? Catch the replay video, audio, slides, and transcript here and learn what you need to know about marketing data science basics! When was the last time you documented the gotchas of your data sources? This past week, a friend reached out and […]
Marketing Analytics, Data Science and Leadership – June 15, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Machine learning: What’s the difference between supervised and unsupervised? via @thenextweb This is a clustering […]
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