[oldnews] Need to prove social media ROI? Watch our talk from the stage at Social Media Marketing World and learn how! Influencer marketing can be challenging. Influencers tend to be expensive, their results can be all over the map, and proving returns on investment remains problematic for all but the most well-measured campaigns. Yet, in […]
{PODCAST} In-Ear Insights: Freeing Yourself From Reporting Nightmares
In this week’s In-Ear Insights, Katie and Chris discuss companies and individuals stuck in reporting nightmares. Why do we keep behaving like reporting vending machines, cranking out report after report, instead of focusing on building reporting systems that let our stakeholders get what they want, when they want it? Why are marketers resistant to automation, […]
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Marketing Analytics, Data Science and Leadership – July 6, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Research: Artificial neural networks are more similar to the brain than we thought via @bendee983 These […]
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How to predict the second half of 2020?
Right now, forecasting and predicting anything further out than a few weeks is a fool’s errand for the most part. Here’s just a sample of what’s currently in play that could severely disrupt any marketing/business forecast: The pandemic, still in its early stages Those afflicted by long-term health consequences from the pandemic, about 20% of […]
{PODCAST} In-Ear Insights: Competitive Social Media Analytics
In this episode of In-Ear Insights, take the audio version of Trust Insights Competitive Social Media Analytics class, taught by Christopher Penn. Want to watch the full version? Click here to access it. [podcastsponsor] Watch the video here: Listen to the audio here: Download the MP3 audio here. Need help with your company’s data and […]
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In the Headlights: July 1, 2020 Issue
[oldnews] Would you please take less than 20 seconds to take our 2-question survey on your confidence level with Google Analytics? Thank you! In the Content Marketing Institute’s Slack yesterday, moderator Jeremy Bednarski asked, “What are your marketing predictions for the second half of 2020?” Right now, forecasting and predicting anything further out than a […]
Marketing Analytics, Data Science and Leadership – June 29, 2020 Week In Review
You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Machine Learning Engineer vs Data Scientist (Is Data Science Over?) via @kdnuggets Going forward, I […]
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What is Marketing Intelligence?
This article first appeared here: https://marketing.toolbox.com/articles/what-is-marketing-intelligence-definition-best-practices-use-cases-and-tools What is Marketing Intelligence? Marketing intelligence is defined as any actionable and data-oriented information that can be used to build an effective marketing strategy. This means data about your customers, your efforts, and your competitors that will help you make informed decisions around the pillars of marketing: product, price, […]
{PODCAST} In-Ear Insights: Marketing Strategy on a Shoestring Budget
What data should you look at to decide marketing strategy? How do you use that data with a shoestring budget during leaner times? In this episode, Katie and Chris walk through common Google Analytics metrics that lend themselves well to marketing strategy decisions, and a KPI decision framework. [podcastsponsor] Watch the video here: Listen to […]
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In the Headlights: June 24, 2020 Issue
[oldnews] Did you miss our AI in Content Marketing webinar on natural language processing? Catch the replay video, audio, slides, and transcript here and learn what you need to know about how content marketing will be changing forever! What’s your backup analytics plan? At this week’s Apple Worldwide Developer Conference, one of the revelations shown […]
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